https://wolf-craft.com/blog daily 0.75 2025-09-08 https://wolf-craft.com/blog/faqs-about-pitching-your-product-to-holiday-gift-guides monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616263718659-1T6DB2QXNQVV8Q8K68HZ/Gift-Guide_10.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides example press First example of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a beauty product round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616263728808-4X9BC84Q0Z0PU5MNLHM6/Gift-Guide_22.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides example press number two Second example of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a tech gear round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616263704516-2JTALXP3TWZ6K3XR5RSL/Gift-Guide_01.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides example press from home and living Third example of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a home goods round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616263721419-DQ06GK6Q3CO8BLBN7CX4/Gift-Guide_15.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides example press example four Fourth example of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a gifts round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616263711106-H1VIK16DMGNASTVHIII9/Gift-Guide_02.png Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides example press - Blue christmas Fifth example of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a blue home goods round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616263723365-GKFIDV6371L0IN4DTLB7/Gift-Guide_23.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides example press number six Sixth example of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is an inexpensive gifts round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616263799067-I69PEA447EML018N6Q2G/Gift-Guide_13.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides example press - Man Candy Seventh example of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a man gift round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1619553166104-II9JP65278NPDO4GRCEA/how-to-pitch-holiday-gift-guides-00c.png Blog - How to Pitch Holiday Gift Guides + Free Training! How to pitch holiday gift guides example press from food network magazine and yoga journal magazine. Each image includes readership numbers to show how holiday gift guide press placements can increase brand awareness. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1619553192878-I7KJI0YH1EX74L89A2M3/how-to-pitch-holiday-gift-guides-00d.png Blog - How to Pitch Holiday Gift Guides + Free Training! How to pitch holiday gift guides example press from organic spa magazine and southern living magazine. Each image includes readership numbers to show how holiday gift guide press placements can increase brand awareness. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616264428751-4C6U98RXTTCXL2ZN1JSO/Gift-Guide_17.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides magazine clipping Magazine example one of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is an editor selected round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616264354070-9D72DYLAJ19B98SSEUD4/Gift-Guide_08.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides magazine press - Garden and Gun Magazine example one of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This round up was shot at the magazine location. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616264363387-GNDDTYZOJLWWYM99THQ5/Gift-Guide_07.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides magazine press - they joy of giving Magazine example three of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a home goods round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616264367311-UEKO4XTT7T2GXEE225S6/Gift-Guide_05.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides magazine press - Books Magazine example four of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a books round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616264377981-HXRI1V2C1I5C1EFNYRH5/Gift-Guide_12.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides magazine press - Home gifts example Magazine clipping five of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a cooking and home goods round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616264395744-D4KMZTX6JOW0TQB3CZ1N/Gift-Guide_26.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides magazine press - trinkets Magazine clipping six of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a small product pr round up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616264392559-3Z0JA4S39QQLSI1RMZJ5/Gift-Guide_11.jpeg Blog - How to Pitch Holiday Gift Guides + Free Training! - how to pitch holiday gift guides magazine press - holidays at work Magazine clipping seven of holiday gift guide product PR to show what type of media coverage you can get if you take Wolf Craft’s How to Pitch Holiday Gift Guides PR Course. This is a product pr work gift round up. https://wolf-craft.com/blog/how-to-get-chatgpt-to-recommend-your-products-with-best-of-media-lists monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6e89f2e2-eeb9-4936-80f0-6fbe689d2dc6/Sofas-ChatGPT-Final+copy.jpg Blog - Why Press Still Matters in the Age of ChatGPT: A Product Search Show-and-Tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fa11154a-895e-49bd-8e4b-1fd05bb5af1c/Sofas-Google-Final+copy.jpg Blog - Why Press Still Matters in the Age of ChatGPT: A Product Search Show-and-Tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1221934a-e2fe-4222-8042-a7521300b1bb/Eco-Cleaning-ChatGPT-Final+copy.jpg Blog - Why Press Still Matters in the Age of ChatGPT: A Product Search Show-and-Tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/19da96f6-f4a0-4575-8705-dd13184523e7/Eco-Cleaning-Google-Final+copy.jpg Blog - Why Press Still Matters in the Age of ChatGPT: A Product Search Show-and-Tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e95bf23c-d1bf-4d99-856a-a8e469ec4e41/Jewelry-ChatGPT-Final+copy.jpg Blog - Why Press Still Matters in the Age of ChatGPT: A Product Search Show-and-Tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b48e540e-a8cb-48de-b2d6-34ab7a0def03/Jewelry-Google-Final+copy.jpg Blog - Why Press Still Matters in the Age of ChatGPT: A Product Search Show-and-Tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/38dc5e30-1775-46f0-b8dd-cbc88d1edf07/Screenshot+2025-06-02+132913.png Blog - Why Press Still Matters in the Age of ChatGPT: A Product Search Show-and-Tell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/wolf-craft-is-five monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dd6dd7b1-4b14-4151-b99e-6634388a6190/Wolf-Craft-2025_01-SM.jpg Blog - Wolf Craft is Five!!! 40% of businesses fail within the first three years, 49.9% within five years. Today we can say that we’re beating the odds as we celebrate five years of running Wolf Craft! It started with simple idea and a phone call that went like this: March 2020 Nora: Hey Kirsten, with everything shutting down maybe now is the time to build out that PDF to help folks get into gift guides and try to sell it. Kirsten: Hey Nora, I’ve heard you talk about this for a while, and I think there is something bigger here. Let’s work on this together. On that phone call we turned a nugget of an idea into a whole a la cart PR business. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f3a224c8-351e-4bcc-8447-5bab56f4b873/5-Year-Gif-2.gif Blog - Wolf Craft is Five!!! Deirdre Maloney and Minya Quirk https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ea119ea8-1f1d-479c-bf83-77874221ed99/65.jpg Blog - Wolf Craft is Five!!! - Make it stand out Businesses have done our Tweak & Edit PR Review program. After following our advice, they’ve increased website conversion rates, tripled their Instagram following in a few months, increased newsletter open rates, secured top media features, and more! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b4d00da0-8cb8-4d51-bb48-9b297997be85/179.jpg Blog - Wolf Craft is Five!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/eb6463b0-914b-476f-883f-ae091782f90a/Screenshot+2025-03-17+100457.jpg Blog - Wolf Craft is Five!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/545eb9cb-eb82-4fee-accd-0ebc9a65526a/Screenshot+2025-03-17+100517.jpg Blog - Wolf Craft is Five!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e43dba4b-be49-4e90-b9f5-75cb320dcc2b/Screenshot+2025-03-17+100537.jpg Blog - Wolf Craft is Five!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c488d4e6-9a80-40b5-adb2-18f9ecc4baeb/Screenshot+2025-03-17+100553.jpg Blog - Wolf Craft is Five!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d476c692-c486-4045-9f8e-f789b50ddb5e/Screenshot+2025-03-17+100611.jpg Blog - Wolf Craft is Five!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5e2bb880-232e-4b11-b63c-1c9cee6e15b5/Screenshot+2025-03-17+100629.jpg Blog - Wolf Craft is Five!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/how-to-know-when-your-business-is-ready-for-its-first-trade-event monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/698c533d-616d-4fb2-ac2d-c450118cc469/Copy+of+GC_O0163-1.jpg Blog - How to Know When Your Business is Ready for its First Trade Event? - Make it stand out Deirdre Maloney and Minya Quirk https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cd30ebc0-40f2-40c5-8f15-ed22e87d1977/Screenshot+2025-02-23+122736.jpg Blog - How to Know When Your Business is Ready for its First Trade Event? - Make it stand out To apply to Shelter, send us an email hello@wolf-craft.com :) https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/71de44a6-d02f-4284-b18f-910bd1f2c1c7/Copy+of+GC_O0163-1.jpg Blog - How to Know When Your Business is Ready for its First Trade Event? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/how-to-create-a-press-page monthly 0.5 2024-11-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2cab0b40-97f6-4838-89f9-33804a09924f/WEB_arditidesign-press02.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out When learning how to create a press page you want to follow the same rules you used when making your website. Make your press page visual! This example is from the interior design studio Arditi Design. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9d943d23-46ca-47e0-bc0f-0554c6591d4e/WEB_fayebell-press.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out Clients ask us all the time how to create a press page that attracts more press? Our answer- show off that great press you’ve already gotten with actual clippings including from print magazines. This example of a great press page is from Faye Bell. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0d4a1103-c4a2-406b-9111-2d9ccc9aecae/WEB_sistersister-press.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out This press page from jewelry designer SisterSister is a great example of how to show off how your products actually looked in the media. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0123a156-6e28-4d3c-ba51-e07c65bed6d7/WEB_carmenellis-high-impact-press-page.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out A press page should show off your press directly on your website AND it should include links where site visitors can see the full article. This press page example is from Carmen Ellis. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/53b00723-bf1d-43f6-916e-0e76d6bebef8/WEB_hyggeandwest-high-impact-press-page.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out When creating a high impact press page, one option is to include your most impressive and in-depth features at the top of the page like this example from Hygge & West. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dc5a39f3-68cf-4f4f-965f-f170447638aa/WEB_wolf-craft-high-impact-press-page.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out If you are a thought leader and have been called for expert quotes on anything from materials, to sustainability, to web design you may want to consider including excerpts in your press page. The example pictured here is from us at Wolf Craft. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/46334d87-141a-4114-a126-4c08eae9f90d/WEB_marioncage-high-impact-press-page.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out A simple targeted press page from designer Marion Cage to showcase the range of her work. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/71aabf15-08ea-4017-baac-1ec0882aa2ac/WEB_leveldesignsf-high-impact-press-page.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out This is an example of a best-in-show press page so businesses can see how to make an effective press page. This example is from level design studio who does a great job at incorporating awards into the page design. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/73212761-5b9c-4a05-9294-c60e0d43b97d/WEB_madebypair-high-impact-press-page.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out This is an example of a press page that is incorporated into a broader blog, news, and awards page. The example is from the contract furniture manufacturer, Pair. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8294bf68-1a76-4139-a853-79fa0afec725/WEB_tommabloom-high-impact-press-page.png Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out This is a press page example from textile designer tomma bloom. It shows some of the tips to use for how to make a press page. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/50ebe796-9bc8-48cd-8ddf-e11b4f9a5714/Nora%2BKirsten-high-impact-press-page.jpg Blog - How to Create a High Impact Press Page and Why You Need One - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/why-pr-isnt-advertising-what-is-advertising-vs-earned-editorial monthly 0.5 2025-01-22 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/982d7299-480f-4b0a-bb08-9a5f8e9ae796/Screen+Shot+2024-07-16+at+11.33.52+AM.png Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out As you can see above, editorial content is the third most trusted way people find out about something new! Your potential customers find all forms of ads less trustworthy than earned media placements. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/592852b6-02d6-4b9b-b04d-1dbd2c6c29d9/what-is-earned-editorial-banner-ad-example-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/27454412-7586-43f0-afb3-2cf7c8962b45/what-is-earned-editorial-banner-ad-example-02 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a4caf14e-9419-4a33-9aa6-bb8f3ef4351d/what-is-earned-editorial-print-ad-example-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7da41d20-6dc9-41fb-821a-55abff631edd/what-is-earned-editorial-print-ad-example-03 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c3637083-35b7-43e6-b3d9-c882963c3766/what-is-earned-editorial-print-ad-example-02 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/78f9b5ae-d5fb-4f62-9977-207594801809/what-is-earned-editorial-print-ad-example-04 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/58a9f362-b3a6-4b83-8697-c6881d8d2e6f/what-is-earned-editorial-branded-content-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/486ec93d-8020-4bc3-97c7-2aa2492aae32/what-is-earned-editorial-branded-content-02 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/efffca62-7f0e-4816-bcb8-263c4b16ed09/what-is-earned-editorial-PR-media-example-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Faye Bell is a wallpaper designer signed up for our Custom Media List & Opportunities Kit service. She's been able to place her work in several product round ups at top design publications. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/639b21dd-5522-4473-8de6-16a4d4b36e5f/what-is-earned-editorial-PR-media-example-02 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Hanna McPhee the founder of Nanu, used the tools provided in our How to Pitch Holiday Gift Guides course, and got this stellar placement in WSJ. She emailed us to let us know that it drove a lot of sales! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fc33b781-90bd-4c72-98b5-2878e856255c/what-is-earned-editorial-PR-media-example-03 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Our sister company, Wolf PR secured this product review feature for Cozey's shelf. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d5645924-12f0-4749-b867-66ecd8789c8b/what-is-earned-editorial-PR-media-example-04 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Our sister company, Wolf PR also secured this earned editorial feature in Wired for ceramics brand Haand. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/16aee4c2-e0cf-4ddb-be41-976f72058777/what-is-earned-editorial-PR-media-search-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/39f637f5-13a8-4a61-a28e-a677ebf22bd3/what-is-earned-editorial-PR-media-search-02 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fb863fd1-14bc-4c9a-a96b-40527ca295cd/what-is-earned-editorial-PR-media-example-03 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out 1-1 client, Maria Camarena of SinCa was able to secure this profile on her business in Surface's Designer of the Day! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5975453c-1ed3-4e68-8ee5-3c5bf2a0dce7/what-is-earned-editorial-PR-media-example-05 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out 1-1 client, Lauren Venell of Maydel was interviewed in the Chicago Reader about the launch of her craft business. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/692ac307-2479-4db7-9000-f17f0bff6189/what-is-earned-editorial-PR-media-example-06 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Here I am, giving expert advice about setting up an Instagram account, and the importance of photography! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2d31732d-3e12-46a4-b990-5ec2b91918fb/what-is-earned-editorial-PR-media-example-07 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Wolf PR, our sister company, secured this earned editorial feature for sustainable sofa brand Sabai. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6c3141d5-ff9d-42af-86b6-f124c5477b40/what-is-earned-editorial-PR-media-example-affiliate-marketing-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1933033c-5342-4cfb-b614-15b1ced43f6e/what-is-earned-editorial-PR-media-example-affiliate-marketing-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d09a6318-7cc3-44be-884f-c1bdb3c2a434/what-is-earned-editorial-Affiliate-marketing-PR-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bebc6cd0-392b-4b40-b48f-78dd612830ca/what-is-earned-editorial-press-example-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bfa90fb5-2f5c-4de0-b0bd-c42ff4751718/what-is-earned-editorial-press-example-02 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b8110401-cf31-4792-802a-cc8cbd070514/what-is-earned-editorial-press-example-03 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/61878895-bdfd-4042-adb2-650f1735cb6c/what-is-earned-editorial-press-example-04 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2cf58e79-1311-4fe4-9a0f-943ca409315c/what-is-earned-editorial-press-example-09 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out The founder of Mrs G's Jellies enrolled in our Holiday Gift Guide course in 2022 and got several earned editorial placements, including in San Diego Magazine's gift guide... https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2cea2a11-5fad-46c8-8bc0-a62f6da0d465/what-is-earned-editorial-press-example-10 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Make it stand out ...SD Mag liked working with Mrs G so much, that they included her jellies in 2023, and she didn't even have to pitch them! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1710527782742-QC8SY9LIEP2K95PY5J65/what-is-earned-editorial-resource-01 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? $25 Pitch the Media Mini Course Pitch to get your work featured in your favorite publication, this week! This highly actionable mini course will walk you through how to put a pitch together and make sure it's going to the right publication. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1978e40c-5d69-425a-a4fb-44f785ac2a95/what-is-earned-editorial-resource-02 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? How to Use Affiliate Links to Get More Press The ins-and-outs of affiliate marketing + how to use aff links to vastly increase your chances to get media placements for your products all year. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e0b0f059-7032-453d-90d9-6fe15d76cf0e/what-is-earned-editorial-resource-03 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? Tweak & Edit PR Review We use our PR-tuned eyes to show you *exactly* where to tweak & edit your website, social media, newsletter, pitches, and photos. The goal: when potential clients come across your business, they go “Woah, I gotta have this product!” or “I’d love to work with this designer.” Likewise, when editors see your stuff, they think “These images are stellar. I can’t wait to share this work!” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1694175979053-Z35F6OQVHHZS7YTEIRF5/what-is-earned-editorial-resource-04 Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? Custom Media List & Strategy for your Business A PR strategy without the commitment of a retainer, including 25-30 industry-specific media opportunities with editor contact information, personalized pitch templates, and four one-on-one consulting sessions. For growing businesses ready to invest in their coms strategy without the cost of an ongoing PR retainer. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e85d53ab-b4f7-4549-9f6e-bf918640089f/what-is-earned-editorial-Nora Blog - Why PR isn't Advertising. AKA What is Earned Editorial Anyway? - Hi, I’m Nora I’ve worked in PR for 17 years and have been running my public relations shop Wolf PR since 2011. I launched Wolf Craft in 2020 to help creative business owners (like you!) learn the *craft* of PR. So many smart creative folks want earned editorial features, but aren’t quite ready for retainer PR services. If you’d like more information about working with Wolf Craft, send a link to you business website to hello@wolf-craft.com. We’ll write back with ideas and next steps for you. https://wolf-craft.com/blog/the-best-pr-tips-we-gave-new-subscribers monthly 0.5 2024-07-18 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610565833103-KJ0X8SBQ6PBVG6SE5QK3/IMG_7752.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610565849643-I2GRU7LWF8S6YLRO1YGK/IMG_7755.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610565858342-41SIX236XLC8BUSG8GOK/IMG_7758.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9da86f3e-edae-4a40-9de3-c7da3f5948d9/IMG_7751.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about showcasing process “We suggest you make a blog post for each of the pieces you really like so you can tell the story of your work - from design concept, sketches, prototypes and models, to production. You should do this for each of your new pieces/collections.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/09524a0a-47a1-4310-8434-bd3ca8455ecc/IMG_7753.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about going beyond brand values “Right now your web graphics layout what you do and your values but don’t really go beyond that. We suggest you create blog posts to tell several in-depth and authentic stories with images about the whole process of sourcing, finding farmers, drying the teas, working with local retailers. Show your fans and editors your whole process.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/75e6909d-2961-4247-9238-9f21055a2756/IMG_7757.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about how to be an expert “While it’s relatively rare for media outlets to write about digital courses, they do write about thought leaders- and you CLEARLY are one. Instead of looking to promote your course via press, look to promote your tips. Find publications that write stories like “TK Expert Share 5 TK Tips!” Then offer to share your tips, or to do a guest post. Another outlet worth looking into is podcasts. Look for ones that speak directly to your target audience, like small business podcasts for female entrepreneurs. Since the Gmail organization work you do is largely visual you may want to make a 1-page freebie for podcast listeners that can be linked in the podcast notes.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/be7bd7f0-6d68-4b22-817e-28c25d9f99ce/IMG_7749.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about how to pursue thought leadership press opportunities “Research editors and publications that write about your topic, home gardening. There are a lot of outlets that write a huge range of DIY-home-related articles. Reach out to them to introduce yourself and your expertise. Hopefully some or several will keep your contact information and come to you when they need an expert quote in this area or are working on a garden-related feature.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e1db979b-3f02-4d92-9f34-56f971a827d4/IMG_7748.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about what to prioritize “Photography is one of your most important assets, and you don’t have a lot. If you were to do only one thing we suggest building out your assets. You’re using stock photography and it shows. Take high quality photos of your DIY kit, of you sewing something, and of people wearing the final products.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/41958c38-ee9b-40ed-9e01-c3a237e55750/IMG_7751.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about what to pay attention to during a photoshoot “For many of your pieces it looks like you tried to create silhouette (all white background) shots, but they didn’t quite work out. For silhouette shots the shadows should be minimal or non existent and the background should be completely even and white (no wrinkles, creases, extra shadows, etc.). For some of the images this is maybe fixable in Photoshop, but it’s hard to tell, for others you will have to reshoot to have media quality images. Another point, you’ll want to be sure to lens correct / perspective correct your images- for example, when shot straight on on the bedside table’s edges should be completely parallel to the edges of the image.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2b31e8e6-81f1-4de3-8cfb-aaff61aca6d3/Ben_Comedian.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about preparing your assets for media outreach “The “download high res photos” link on your website is a little unclear. Editors and people in general don’t tend to click on download links where it’s not super clear what will be downloaded. We suggest you create a bulleted list (perhaps with low res versions of the images) with individual files that can be downloaded. For future media outreach you can also create a dropbox/shared folder where all your assets live (including bio photos) to share with editors. They much prefer cloud-based file sharing over emailed zip folders and files.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610572552588-R819I4JNE2WLF8JSOZ23/Hot-Picnic.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about checking pitch emails A quick heads up, the images embedded in the email you sent to us didn’t come through (it was just the jpg icon). We’ve also found that Gmail can be a bit of a pain with embedded images. When you start pitching to editors, it’s always good to send a test email to a colleague or second account to make sure the images work. Email embedded images should always be a low-res version so as to not slow down loading time. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610572617440-Y470QF3XLPNRYMCTVTRP/Home-Away.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about clarifying what you do As your site currently is, the Home/Away concept and what you’re doing is a little hard to understand straight off the bat. It was actually much clearer in the email you sent here. We think it would be beneficial to create one very clear short paragraph to describe what you do that can live on your landing page, and potentially at the top of the individual Home and Away pages (since people are in the habit of clicking off landing pages and not reading anything). Expand on this on your about page, more specifically what you actually DO. Your about copy is poetic right now but hard to tell what the site is, what you do, and importantly what you want to be doing in the future and who you want to be working with (where you’re going). https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/532f0f15-c09c-475d-8c33-a891eb43f595/IMG_7750.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips to write your ‘about' copy “One quick note about language and how you are describing the event. On the homepage potential attendees and editors will want to know right up front what exactly they'll get out of the event. Your first bit of ‘about’ copy feels a little unclear. What are the tools, concrete learnings or, collaboration opportunities that the event provides?” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/603f11ea-303f-45a5-854d-356d2728fe65/Advisory+Agency.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about using peer research to guide media strategy “We think you would really benefit from the first homework assignment Nora always gives 1-1 consulting clients. Find 5 peer companies (those that are slightly aspirational/ 2-5 years ahead of you in their career *and* have press coverage) and look at the press coverage they are getting. You can make metrics based on this research and start to create a roadmap for asset creation, pitching/pitch angles, publications you may want to reach out to, etc. Also, wee suggest you address workplace culture in this COVID time in a prominent way on your homepage and across the site so it plugs into topical news stories.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610630765393-Q0M2Z2C59WM8NE0UQZ0V/Suicide+Prevention.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about peer research “Look at peers you admire who are doing a better job of ‘getting the word out’. How are they creating stories around difficult issues? What does related press looks like? Look at the types of partnerships they have, general website layout elements that are effective, social media + CTA, etc. This work takes time but it’s invaluable in building out an effective messaging and content strategy.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b5f821ff-2898-49d7-b2a9-72575d2030c8/Newsletter+Creator.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about newsletter formatting “We’ve looked at several past issues and it looks like you have a lot of great resources and links but they get a bit lost in the formatting (aka, all the text is the same size, there aren’t any headings, line breaks or images). This has been studied a lot and humans have preferences for how they digest text, make sure you’re designing your content so it appeals to those preferences. We think creating hierarchy and wayfinding are going to be really important to better structure your content. We’re all for text-based design, or minimal designed newsletters, but make sure you’re designing so your readers can easily digest your work. One great example of this is swiss miss’s newsletter. I would also check out For The Interested and A Thing Or Two. One good exercise could be taking two of your past editions and rewrite a few different versions. Include images, headings, wayfinding elements, etc. Show these reworked newsletters to some friends to get feedback on what they liked more.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b13caa35-7cdd-4533-8afd-650dd745626e/IMG_7749.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about newsletter sign up copy “Adjust the language slightly on your newsletter sign-up on your homepage, “Newsletter Name” helps experienced home gardeners build their dream gardens”. It seems like your audience is both experienced and beginner gardeners. Make sure the beginners feel like the newsletter is for them too.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610632743308-AY3KWQY5ELJVL8KSQQ8L/Hot-Picnic-02.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about collaborations & influencer partnerships “Because your work is so unique and colorful it will really stand out on social media and we think influencer partnerships could really work well for you. These don’t have to be people with huge followings, look for your ideal client or the people your ideal client follows, someone who is also maybe in the sustainability, youth, or lifestyle space. If some of the artists you collaborate with have larger followings be sure to photograph them in your garments so they can share across their accounts.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/115238df-c882-4d29-9935-a61b811e2b86/IMG_7748.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about getting ready for influencer partnerships “Right now it looks like your site has most of the “bones” it needs to build out a bit more before you start looking for influencer partnerships. We suggest making a 6-month content plan before you start looking for partnerships. This could entail something like 2 blog posts a month, 3-4 Instagram posts a week, 3-4 Instagram stories a week of you talking about the project, sewing, etc., a monthly email to people on your list where you share what you’re doing in a more personal way (include links to your blog posts here), and more product available to purchase on your website. You want to feel confident when you reach out to potential collaborators and you truly need more content and product available to purchase when you do this.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d5187fd5-2bce-4385-bd46-c5b7c2baceb9/IMG_7753.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about pitching gift guides for F&B brands “We think you could have a lot of success pitching to holiday gift guides next year, especially considering you already sell a gift set! You’ll want to look for guides like “the foodie in your life”, guides that focus on sustainable products and/or consumables, and guides in local publications that like to support local brands. We’ve done a TON of pitching holiday gift guides for clients over the past 10 years and this year we’ve seen quite an exciting uptick in publications featuring sustainable/locally made/ artisan/BIPOC-owned brands.” https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610632743308-AY3KWQY5ELJVL8KSQQ8L/Hot-Picnic-02.jpg Blog - The Best PR Tips We’ve Given to Our Newsletter Subscribers - PR tips about what products to select for holiday gift guide pitching “We think you could have a lot of success pitching to holiday gift guides if you’re willing to make a batch of work ahead of time. Pick 2 or 3 things that are your best sellers (accessories may be a better option than garments because you don’t have to worry about sizing) and focus on just pitching those.” https://wolf-craft.com/blog/7-tips-to-improve-your-instagram-profile-for-creative-businesses monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615466255314-U0FADXBLKBTEQ6K3ILQH/how-to-improve-instagram-profile-bio-photo.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Instagram profile image 1 - founder portrait This shot of Nichole is great for a few reasons. You can see her face. We’ve seen so many profile portraits where the person is looking down, away, or their face is hidden by something in the scene. If you want to use a portrait image, use it to make a connection with your audience. The best way to do this is by looking straight into the camera. Nichole’s upholstery work is also visible in the image, and finally, the citrus pink background makes the whole image pop. This photo would be much less successful as an Instagram profile image if the background were white, for example. For more founder photo inspo check out our Pinterest board dedicated to just that! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615466412374-M5W6LZRG715X8VONC55Y/how-to-improve-instagram-profile-bio-photo.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Instagram profile image 2 - company logo A second and very common option for Instagram profile images is a company logo. The best options are logos that reflect your creative point of view, are graphic, stand out, and the text is easy to read. Beware businesses with delicate cursive text in your logo. If the text isn’t legible it doesn’t belong in your profile image. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615466545681-7Q6RZRB6RUCEJKVT05SM/how-to-improve-instagram-profile-bio-photo.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Instagram profile image 3 - product photo This third type of image — a product photo — is the hardest to pull off successfully. The image needs to be graphic and pop, your product must stand out. We’ve seen so many product photos that look great large on a webpage, but just aren’t successful as an Instagram profile photo. Remember this image is tiny tiny, if there is too much in the scene or if the background colors are too similar to the product it will just look muddy. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615466665560-7GJZT8IZWR7K89Y279VM/how-to-improve-instagram-profile-name.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses How to Improve Your Instagram Profile name using SEO - Jewelry. This image includes tips about how to optimize your Instagram name so that it is more searchable when someone types keywords into the search bar. The example here is from “Anna Monet Jewelry” who included the word “Jewelry” in her Instagram profile name to boost searchability. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615466770569-6LPTOVN26TO4E0A2PH63/how-to-improve-instagram-profile-name.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses How to Improve Your Instagram Profile name using SEO - Sculptor. This image includes our tip about including a work-related keyword in your Instagram name so that it is more searchable when someone starts typing their interests into the search bar. The example here is from “Benoit Averly Scluptor” who included what he is, aka a “Sculptor” in his Instagram profile name to boost SEO. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615466858834-L0G76W8XOV9G4ATJ07MS/how-to-improve-instagram-profile-name.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses How to Improve Your Instagram Profile with SEO keywords - Textiles. This image is a clipping of Bole Road Textiles Instagram profile to show how she incorporated the keyword “Textile” into her profile name to boost searchability. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467189324-V3UK6CUEGLNDYWLITT9R/how-to-improve-instagram-profile-business-categoroy.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Include a business category in your Instagram profile - Furniture This image is a clipping from Thomas Hayes Studio’s Instagram account to show how to include a business category when you are wondering how to improve Instagram profile. This is another valuable element to tell people what your business is and who you are. Remember you have limited space in your Instagram profile so you want to use it as best you can! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467272934-TPUX3YHR8YW6BH77TM5V/how-to-improve-instagram-profile-business-category.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Include a business category in your Instagram profile - Home Décor This image is a clipping from Sarah Ellison’s Instagram profile as a second example to show how to include a business category in your own Instagram profile. Maybe you’ve searched- “how to improve Instagram profile”, well this is an important tip. The business category, set in Facebook, is another element to tell people what your business is and who you are. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467027465-X1O04COHWRQIDGCMA6TQ/how-to-improve-instagram-profile-business-category.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Include a business category in your Instagram profile - Architectural Designer This is an example clipping from office S&M’s Instagram profile, our third example of how a creative business has incorporated a business category into their profile. If you’ve googled- “how to improve Instagram profile”, this is simple piece of advice you can do today. The business category is set on the business side of the Facebook account linked to your Instagram profile. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467420209-BPOMFQ3JTUTXFK6LY8EY/how-to-improve-instagram-profile-bio.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Use your Instagram bio to answer key questions This bio, specifically, answers a lot of key questions someone may have about an interior design business. Where do you work? What type of work specifically do you to? Are the images on Instagram of your projects or just inspiration? Bonus points for including two well know design magazines where Devon Grace’s work has been featured, this helps build brand credibility right off the bat. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467522557-39LTDXZVI74MVXGFJ0D1/how-to-improve-instagram-profile-bio.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Keep your Instagram bio short and to the point We love this bio. In one short sentence we learn three key pieces of information about Cindy’s work- it’s handmade, long-lasting, and sustainability is an important value in her work. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467599230-F0C76OLHA9QAS2FPQKX8/how-to-improve-instagram-profile-bio.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Use your Instagram bio to tag key partnerships and have fun! Another great bio where one sentence packs a lot of information abut the brand, their point of view (fun!) and their values (sustainability). If you make products sold at a retailer or have your work in a gallery, you can tag those accounts in your bio, this builds credibility and increases your reach. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467857152-RJML9C304PVDTXXW39R0/how-to-improve-instagram-profile-bio.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Ask visitors to join your mailing list This example is great. It asks anyone who comes across Leela’s Instagram profile to join her mailing list. PLUS, she tells them why, in this case for shop updates. Your why may be for behind the scenes tours, stories about your creative process, or interior décor tips. Think about an overarching topic you include in your newsletters that your audience will be interested in. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615474038167-8Q29MUQTPTU2JC7RT32E/how-to-improve-instagram-profile-bio.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Use a temporary Instagram link to plug recent press or events If you have something like a recent press feature, upcoming launch, gallery opening, speaking event, or podcast that you are excited about and want to share this is a great CTA + type of link to include for a few weeks while it is relevant. Generally a newsletter signup should be your default link and CTA but it can be swapped out from time to time with important PR and brand-building moments. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615467703076-2T8EIZ5UA5AEV15BJKOK/how-to-improve-instagram-profile-bio.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Use your Instagram link to sell your stuff If you sell your work online, on your website, Etsy, or on Instagram telling visitors how to get to your online shop is key. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615468134769-AQAUMXGPWGSW8FB3B5XA/how-to-improve-instagram-profile-highlights.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Use high quality product images for Instagram pinned highlights covers The cover images of Farmhouse Pottery’s pinned highlights are really high quality and do a great job conveying the brand’s point of view before a visitor even starts scrolling. High quality images like this (in the covers and actual highlights) will also tell editors that you have great assets and behind the scenes visuals of your creative process. Three pinned highlights of note from this Instagram profile: Q&A’s are a great way to informally and personally tell your audience a bit more about you, great content for your Instagram profile studio, everyone loves a behind the scenes moment when it comes to creative processes, so give the people what they want press, if you have press you should have a pinned highlighted dedicated to your press just as you should have an individual press page on your website, learn how to create a high impact press page here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615468470719-49T8O53HYPW8B5IVHBBJ/how-to-improve-instagram-profile-highlights.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Create Instagram pinned highlights graphics that show off your POV Obviously Kelly Wearstler is mega famous and our intention here wasn’t to show you accounts that feel unobtainable. BUT, we loved the graphic covers of these pinned highlights so much we had to include them. We often talk to our clients about how their visual assets — logos, photography, branding, etc. — should be an extension of their unique point of view as a creative person. These pinned highlight covers are graphic and unique and fit the Kelly Wearstler brand. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615468586975-GEIC8JW57R71Z80F1AI8/how-to-improve-instagram-profile-highlights.JPG Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses Include a “Start Here” pinned highlight to guide your new visitors Who are we to tell you what to do on Instagram if we aren’t doing it ourselves. :) Two pinned highlights of note from our Instagram profile: testimonials — whether you sell products or design services you should consider including testimonials in your pinned highlights. They build confidence with potential customers and since a highlight originates as a story we’ve noticed that our clients who are tagged in the post often share too “start here” — this is our version of an about page. We like the term start here because it is more active encouraging people to click. We also know that as pins get updated, the order of them shifts around, so we want folks to know where to start every time. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615469018966-36P2N2T5HCPBCIBZW4ZX/how-to-improve-instagram-profile-link.jpg Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses - Keep your Instagram links simple and clean with Linktree Linktree is a very common and easy to use platform for simply organizing a list of links that appear after someone clicks on the link in your bio. Unless you pay a monthly fee you don’t have much graphic control but it is a simple easy solution to start. Two tips if you use Linktree as your Instagram profile link: Don’t overwhelm the visitor with a really long list of links, only include the most recent and relevant places you want to send them too. We like to keep a 5 link max. Your newsletter sign up should be in the first or second slot. The copy on the newsletter link should be interesting and make people want to sign up. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615469085215-CU9M4HX7WWPJ3CO9BZ1S/how-to-improve-instagram-profile-link.jpg Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses - Build a custom Instagram link page to show off your creative point of view . If a platform like Linktree feels static and generic, you can build a mobile-optimized page on your actual website that includes a simple list of links. This type of page is also good for your site’s SEO if most of the links included on the list go to other pages on your website. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1615469123142-2GEA4DW42HKP8P1G56MJ/how-to-improve-instagram-profile-link.jpg Blog - How to Improve Your Instagram Profile: 7 tips for Creative Businesses - Use Milkshake to supercharge the link page on your Instagram profile On our to do list. Recently we came across this amazing platform called Milkshake (#notanad) where you can build custom mobile-first mini sites to use for your Instagram bio link. We’re obsessed. https://wolf-craft.com/blog/how-to-write-email-subject-lines-editors-will-actually-open monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0c90788f-b578-442f-ab06-f30ce9dfeda1/Tip-01-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- manufacture demand. This subject line doesn’t tell me what ceramics will be inside: large, outdoor sculptures? Wall hangings? And why would my readers love them? Just because you said so? This subject line doesn’t give me any info and comes off as presumptuous. Using phrases like “open now”, or words like “urgent” are editor turn offs and can get you blocked from future correspondence. And never use all caps. Aggressive subject lines won’t get you the media opportunities you’re looking for. They make you look unprofessional. Editors are as savvy as they come, they aren’t falling for marketing tricks. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c1cb6e62-9d08-4b0b-a882-f4d630ba877b/Tip-01-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- get to the point & be useful. This subject line tells the editor that the pitch will include new products. This is important, since editors like to write about new things. The media is “the news” after all. When an editor opens this pitch email, they know exactly what to expect, because you’ve also told them these new products are part of a “tabletop collection.” For someone on a deadline, looking to finish their story with two more products, an email like this will rise to the open pile quickly! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3640f42f-2224-4ca4-ac5e-0a1c74206c75/Sight-Unseen-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Press result! Sight Unseen featured Haand in their round up of dinner plates. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f4eacf40-58d0-475a-bf7e-21a9cbf0cbea/Tip-02-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- write a too-long subject line for your pitch email. Pitch email subject lines that are packed with too much information are confusing. Especially because there is no picture for context. That’s what the body of your pitch email is for! PLUS, subject lines that are too long get cut off. An editor may not see the most important information. Ten words or 65 characters is a good rule. Although we do sometimes break it, the key is that the subject line does not get cut off in the editor's inbox. If you feel like yours may be too long, do a test send and check. Often, additional details like multiple product characteristics can be included in the body of the email. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f745eb17-fae8-4ec0-a0f1-dfeeee0efa50/Tip-02-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- write your pitch email subject line like a headline. Unsure how to write pitch email subject lines? Start by looking at the headlines of the publications you plan to reach out to. Look at articles about your peers and competitors. Articles that you can imagine your work being a part of. This approach will show the editor that you understand the publication and what they write about. Keep in mind that headline styles vary by outlet. Wired’s article headlines are different from headlines at Forbes, for example. This subject line example includes a key piece of info. The slippers use *deadstock yarn* which is a huge differentiator and worth including. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fc93ae31-6cf7-4a29-a12a-d702995f5fd5/Wired-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Press result! Wired featured Verloop’s And Slippers in their round up recycled clothing. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fa005526-831d-481a-ac1c-1436cd8405b7/Tip-03-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- use subjective language. “Unique”, “fun”, or “goes with everything” means different things to different people. Subjective words and phrases like this won’t help an editor understand what will be in the pitch email you sent them. There’s no arguing if a glass is colorful. Either it is or it isn’t. If an editor is looking for colorful products, the word “fun” isn’t helpful. There’s no arguing if a glass is a tumbler or champagne flute. Either it is or it isn’t. If an editor is looking for a specific type of glassware, that information is much more helpful than throw-away language like “goes with everything.” Finally “unique glasses” could just as easily be the glasses you wear on your face, not the ones you set the table with! Another reason to be as specific as possible. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8b14b68d-7acd-45cb-ba47-57d775c97edc/Tip-03-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- spin your product to fit a season. In the editorial world, seasonal features are HUGE. Think, Spring cleaning, Summer entertaining, and Fall favorites. You’ll even see super-specific themes like “Cures for post-holiday blues”. Do you live in a region with a beach? Your local publications likely do beach-themed articles and product round-ups. Do you live in a place that snows? There’s a great chance local outlets create content for themes like “staying cozy”. Products range from candles, throws, winter accessories, even cookware to make warm winter meals! In this example, our client’s glasses (#6) can be used year round. OR on a winter-themed icy table. But, since they’re colorful and the coral shapes are “beachy” they’re a perfect fit for Summer entertaining round-ups. See what we did there?? https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6b3afbd6-dbae-47d0-a2e4-eaff10489ae0/NJ-monthly-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/605ca4e1-378a-4b32-badb-c7b82d6229d7/Tip-04-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- write pitch email subject lines that lack key information. Also avoid general phrases like “excited to be in touch”, “looking forward to hearing from you”, “reaching out”, etc. These types of phrases eat up your very valuable subject line word count but don’t give the editor any useful information. Also it’s obvious that you’re looking to get in touch, it’s an email after all. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7807eb73-7a59-4937-b8b5-447e8d057862/Tip-04-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- include the column’s title. If you’re pitching a recurring feature, include the title of it in your the subject line of your pitch email. The editor will immediately know what opportunity you’re pitching. You’ll also show that you’re familiar with the publication and what they write about. Do your research to be sure your work is a good fit for the recurring feature. If you pitch a recurring feature that your work isn’t a good fit for, the editor may be hesitant to open any more emails you send their way. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/aaa91af7-68d0-4851-8c5c-b48e745d9196/Vice-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/319085ab-803d-4851-a035-1ea0f85c7271/Tip-05-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- overcomplicate the pitch subject line. If you’re pitching a roundup of products under $25, you may want to include multiple items in this range. There’s no need to overcomplicate things and list the price of each item in the subject line. There’s much more valuable information to include here, like the type of product! In this example hair clips. We don’t recommend including price info at all if you are pitching several products in one email with varying prices. Like an item that is $18 with something else that is $150. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b6c8999b-11fd-46a2-ba17-dce075aba3da/Tip-05-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- use price strategically. A LOT of gift guides and product roundups are organized by price point. Typically they’ll be something like “gifts under $25” or “gifts that won’t break the bank” or “the best cotton t-shirts under $50.” You can use these ranges in your pitch subject line to let an editor know which price category your product fits into. Using this info in a pitch subject line works if: you’re pitching a product(s) that all fit under a specific price point and you know (from research) that the editor does price-specific round ups and gift guides https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fdcdd1cc-c6b9-423d-8479-b43df55a05ae/Real-Simple-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/74e5aee2-bc7b-4f28-a039-77de4ef9a021/Tip-06-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- focus on a generic aspect of your product. This subject line for this pitch email doesn’t tap into anything that’s currently happening. Have you heard the expression “Don’t bury the lede?” Your subject line should clearly show why the work or project you are pitching is *newsworthy.* While charging a phone while locked is a cool attribute, many lockers already do this, so that in and of itself isn’t news. While this company has “launched lockers that charge phones” that’s not the hook. It’s not what makes the story topical or specifically ties it into a larger social trend or cultural moment. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/aca75dfc-993e-4a18-90a0-d700bda97641/Tip-06-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- tie the subject line for your pitch email to a topical trend, moment, or event. The return to work, the hybrid office, how companies adapt post-pandemic… You may have noticed a TON of articles about the return to the office. In this example, we tied our client’s newest product to this trend using the words Hybrid Office. Some of our other *topical* examples: 1) Barbiecore pieces from Verloop 2) Little Mermaid coral tumblers at Sprezz 3) Verloop's winter collection: house socks, dog sweaters, scarves & gloves Two tie back to big pop culture movies. The third, ties into something as topical as the season. If your work relates to a trend in a meaningful way, include it in your subject line! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/baaf768c-7545-4829-9749-5b40ed66676d/Fast-Co-INC-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/380de80d-1dad-467d-a606-e39278c8347e/Tip-07-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- talk about how coverage would benefit you. Using phrases like “would love to be considered”, “would mean a lot to me” is as big of a don’t as words like “urgent” and using all caps. Editors know you would love to be included in their coverage. More importantly they didn't become an editor to make a random person they don’t know feel good. They have a point of view and an obligation to their readership. You have to say in a very clear and compelling way *why* you should be considered for coverage, why you’d be interesting and valuable for their readers. Pro tip- if you’re pitching founder profile opportunities, you’ll need a great image of yourself. Check out our founder photos Pinterest board. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cdf015cf-598e-4755-8c39-9bfacbdca8eb/Tip-07-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- use a recognizable reference. When your company is unknown, using a cultural reference for context can be invaluable. This is hard to pull off well, so test with caution and show trusted peers first. Here, our sustainable sofa client is referencing the Impossible Burger. By that, they mean that the sofa looks great and is super comfortable while being sustainable. Most people think sustainable furniture is ugly and looks like it's been upholstered with burlap. But Sabai’s designs easily compete with their peers. Much like an Impossible Burger tastes great, like a real burger, without sacrificing sustainability. Here, this tactic worked because Inc.'s 100 Female Founders list is so competitive. Even though Sabai is an innovative sustainable furniture brand, that description isn’t sexy enough for a pitch email to this competitive opportunity. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dc4e387f-b679-44dc-b6c5-637fc99bb5f5/INC-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/99670bb5-98c8-46bb-a796-1b8f108f3803/Tip-08-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- sell to the editor. Stay away from phrases like “perfect for” because it’s an opinion and can sound too marketing-y. You may know your business is the “prefect fit” for an opportunity because you’ve done your research. But the editor doesn’t know you. And trust us, they get wayyyyy more “unperfect” pitches than “perfect” ones. Use specific information to tell an editor *why* your business is a good fit. Pro tip- Don’t know which publications to start reading? Go to the press pages of your competitors. Where have they been featured? Read those publications! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/270a7030-4c18-4779-86ef-5711b8cb7806/Tip-08-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- read the publications you want to pitch. This piece of advice sounds obvious, but you’d be surprised. Someone recently asked about getting into Parents Magazine. Bad news. Parents published their last issue in 2022. Now, if they had actually been reading Parents, they’d know that. Once you start reading outlets that feature businesses like yours, you’ll quickly notice recurring features. Publications often do recurring Q&As with founders, behind-the-scenes articles, and business profiles. If you want to pitch this type of opportunity, pay attention to the characteristics of businesses they’ve featured in the past. Some examples are: women owned, sustainable, or made in the USA. Use that info in your subject line. We know that “Talking Shop” includes female founders, so we led with her name, founder title, and the column we were pitching. And all that packed into an eight-word subject line! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5e03b556-bd16-4330-a7d7-330fac836909/Refinery-29-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e6875756-64b9-4875-8cb5-2f7a88ecc2f6/Tip-09-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- waste space saying you’re excited. Save the subject line for key information about what you’re actually pitching. The media always wants to cover the best stuff and stories. Trust that they *know* you’re excited about your work. You and everyone else that has ever pitched them. Give them the meat of the story. Also, remember to be as clear as possible, “new products” doesn't tell the editor who you are, what you sell, or what you are pitching to get featured. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/409b0bd1-da86-45e1-9929-adcf60e78e33/Tip-09-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- spin! Strategically! Also, research, research, research. When you read the publications you want to pitch, you’ll notice A LOT of themes that come up year after year, season after season. During the end-of-year holidays you’ll find tons of “stocking stuffer” product roundups. If you sell products that fit in a stocking and are affordable, you have a stocking stuffer! That’s your spin. For home and design publications, like Dwell, the “stocking stuffers” they publish will be related to the home, like the felt coasters in this example. A fitness magazine’s “stocking stuffers” would relate to the theme of the publication. Think, water bottles, scrunchies, books, healthy food, etc. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1dcdd252-e630-4a63-80fa-d65ba7409cf8/Dwell-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f05a5e36-b708-4f6d-af83-7030630dff42/Tip-10-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- write subject lines that don’t give enough information. Avoid general phrases like “excited to be in touch”, “looking forward to hearing from you”, “reaching out”, etc. These types of phrases eat up your very valuable subject line word count but don’t give the editor any useful information. And it’s obvious that you’re looking to get in touch, it’s an email after all. Remember to put yourself in that editor’s shoes. You’re emailing someone who gets 100+ emails per day. That’s a lot of emails. What are emails you open or don’t open, just based on the subject line? https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/108391bb-ac5a-47db-a2e3-c038b4cd968c/Tip-10-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- get specific. Like articles for a gift recipient (think, gifts for: foodies, students, moms), publications create content around themes. A few examples are- astrology, luxe, cozy, travel, and pet-friendly. When working on pitch angles, think of themes like characteristics you use to describe what you sell. There are common themes that come up over and over. Astrology is a HUGE one. Publications write astrology articles year round. Literally there’s a new sign to talk about every month. It’s a no brainer to pitch this angle! You may be thinking, “well this is a soft ball, the glass has the Capricorn sign painted onto it. It’s an astrology product!” But the article has other “Gifts for Capricorns” — a “Karma Candle”, black scrunchie, and CBD gummies. Now, was a scrunchie designed for Capricorns only? Of course not! But I bet they found a creative way to connect their work to Capricorn attributes. Read the publications you want to pitch, see how they are putting together each piece, and get creative with your pitch angles! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/620f8295-853e-4fb1-8ffa-8d8e9cca1012/Best-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9bd991c6-31e7-4051-9411-fa15188dbac9/Tip-11-X-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Don’t- pitch multiple holidays at once. Editors work on editorial calendars. What does this mean? Mother’s Day Gifts article is due to come out in a blog on April 20th, an editor will likely start working on it 1-2 months ahead of time. This means, if you want to get featured in their Mother’s Day round up, you’d send your pitch Mid-Feb to Early-March. That’s way too late for a Valentine’s Day pitch and way too early for a 4th of July Pitch. Pitching for one specific holiday at the right time tells an editor you know what you’re doing and that you’re helpful because you’re sending them the right information right when they need it. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/59e61e95-e970-4306-b4a4-42e90c9fca7e/Tip-11-CHECK-Pitch-Email-Subject-Lines-Editors-Will-Open.jpg Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Do- keep the subject line simple. When the pitch is simple, keep the pitch subject line simple. If you're wondering how to write email subject lines for a straightforward holiday roundup, don’t overthink it. Sometimes you’re simply pitching a product that is a good Mother’s Day or Valentine’s Day gift, and that’s okay. The last thing you want to do is create a subject line that is catchy but misleading. Editors get product pitches all the time and it’s what they go to for gifting round-ups, for example. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0de0d7d5-f818-4392-9e20-7fbc6c84a98a/food-magazine-Pitch-Email-Subject-Lines-Editors-Will-Open Blog - How to Write Pitch Email Subject Lines that Editors Will Actually Open - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/5-ways-to-use-press-mentions-to-increase-sales monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ade13935-e31b-45d6-9ed7-9239742c1451/Slice+11.jpg Blog - 5 Golden Tips to Use Your Press Hits to Grow Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2773e629-9908-4322-8eff-44302d3dbef1/Slice+7.jpg Blog - 5 Golden Tips to Use Your Press Hits to Grow Sales - Make it stand out Extracting all the value props from an existing press mention. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/704ac71d-0d2b-460d-ac9e-3c64489ef7fe/Slice+8.jpg Blog - 5 Golden Tips to Use Your Press Hits to Grow Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/5-things-every-viral-brand-needs monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4926aeb8-2c6a-4f22-a520-cda30e4084bd/black-bag-1-web.jpg Blog - 5 Things Every Viral Brand Needs - Make it stand out Above: Margin Coffee Roasters packaging design by Happyland Creative. This design utilizes high contrast labels to grab the eye, and bold illustration with bright colors to draw in and engage customers. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7a52ebfe-ea63-465e-a5da-cf1d8dcc4a4d/cinche-billboard.jpg Blog - 5 Things Every Viral Brand Needs - Make it stand out Above: Cinche, a skincare brand design by Happyland Creative. Bright purple captures attention, especially amidst a bustling street. The water reflections feel clean and fresh, especially juxtaposed with a city scene, evoking a feeling that ties to the product, Fresh Start Makeup Remover. The copy encourages the feeling that you can wipe off the troubles of the day and put it behind you. The tagline “Simple skincare to keep it tight,” speaks to the audience, which is primarily Gen-Z and Millennial women who are concerned about aging and would be interested in premium skincare products. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8d83e251-6987-418d-bed6-4ef10506542e/HARU-website-5-web.jpg Blog - 5 Things Every Viral Brand Needs - Make it stand out Above: HARU, a pet brand design by Happyland Creative. The navigation is clean and simple and the homepage prominently features the brand’s best sellers, making it easy for customers to find what they are looking for. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/41039b2d-9633-4cab-9b30-c99656c7fd52/Urb-about-product-web.jpg Blog - 5 Things Every Viral Brand Needs - Make it stand out Above: Urb Apothecary Shopify website design by Happyland Creative. This brand proudly displays icons on their site to illustrate their brand is women-owned and their products are cruelty free, ethically sourced, plant powered, handmade, and high-performance—all things that are important to their customer base. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4beae710-31e7-4753-9e47-a19ab47dbb3a/vive-marketing-branding-promo-happyland-creative.jpg Blog - 5 Things Every Viral Brand Needs - Make it stand out Above: Vive Deodorant brand design by Happyland Creative. Lots of supportive brand collateral helps support the customer brand experience. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d386bb7e-4d19-4489-8795-1d978df9974d/leverage-your-brand-promo-crop.png Blog - 5 Things Every Viral Brand Needs - Make it stand out Sign up for the free 4-part workshop series to learn more about how to leverage your brand to make more money. https://wolf-craft.com/blog/holiday-gift-guide-pitching-how-to monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616592399483-8F72NUOL8LBPSJZ6S8GO/Buzzfeed-2linetitle-01.JPG Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July - Holiday gift guide pitching - beauty products This is an example from Buzzfeed’s holiday gift guide 2020, which featured 46 of the best beauty gifts to give in 2020. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616592399720-IGE91JV71TM2W9QYILVA/Buzzfeed-2linetitle-02.JPG Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July - Holiday gift guide pitching - twentysomething friends This is an example from Buzzfeed’s holiday gift guide 2020, which featured 14 useful gifts for your twentysomething friends. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616592400449-YJS9FTFFT44TK8OK0H34/Buzzfeed-2linetitle-03.jpg Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July - holiday gift guide pitching - plant parents This is an example from Buzzfeed’s holiday gift guide 2020, which featured 13 gifts for anyone whose only goal in life is to parent a plant. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616592401432-ZV2GKM7U2LUCHUDUDVKI/Buzzfeed-3linetitle-02.JPG Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July - holiday gift guide pitching - buzzfeed This is an example from Buzzfeed’s holiday gift guide 2020, 17 splurge-worthy products to reward yourself with for making it through 2020. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616592401132-J4ZFW95KQVVXRC5ELRCY/Buzzfeed-3linetitle-01.JPG Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July - Holiday gift guide pitching - pets This is an example from Buzzfeed’s holiday gift guide 2020, which featured 29 of the best Christmas buys for the pet-obsessed person in your life. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616592402236-GD3FA4C54UWO11KZWJDA/Buzzfeed-3linetitle-03.JPG Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July - Holiday gift guide pitching - parents This is an example from Buzzfeed’s holiday gift guide 2020, which featured 29 thoughtful presents for your parents that will make you their favorite child. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1618846528329-U2V3ZKGNT8XUNZOERYV5/holiday-gift-guide-pitching-organic-spa.png Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Example of why holiday gift guide pitching research takes longer. Organic spa is not a typical publication for products but they still publish a holiday gift guide. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616597683924-NAWQFGHULNQHBXVGQ9TK/PR-team-holiday-gift-guide-pitch-timeline.png Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Text message with PR team about holiday gift guides pitching given this national publications timeline. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616601150444-JONG7OZR6EMVGPOOW1U9/How-to-pitch-holiday-gift-guides.png Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Image examples of advice about how to photograph and merchandise your products for holiday gift guide pitching. Examples include sets, kits and collections. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616606789696-63Y7CZKX7WLPE7DNXW82/how-to-pitch-holiday-gift-guides-digital.png Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Selection of digital holiday gift guides that were published in October and November. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616608907310-SC043HFD0F9FSTFW8CA0/how-to-pitch-holiday-gift-guides-late.png Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Selection of holiday gift guides with last-minute gifts and quick ship options. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616594732399-7U6D30UO56WF8JJKZ3TV/Wolf-PR-firm-gift-guide-clippings.jpg Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Wolf PR website is an example of why we are holiday gift guide pitching pros. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616876338719-JUBRJ3H103J6CXQDWOFR/When-to-pitch-holiday-gift-guides.png Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Learn all about holiday gift guide pitching. Article is for product-based business that want to pitch holiday gift guide editors for the first time. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1616876362658-K9ND0Z7PITRXZ945Z0W9/Holiday-gift-guides-for-products.png Blog - Holiday Gift Guide Pitching: Five Reasons We Start in... July Learn all about holiday gift guide pitching for product-based business. https://wolf-craft.com/blog/big-website-mistakes-how-to-fix-them monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630519695554-H3FJDV8154JWTSY6913T/Website-Mistakes-How-Fix-Them-Navigation.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out First image example of a website mistake and how to fix it. This website mistake is overcrowded navigation. The before image includes 14 navigation links and the second fix includes only 5 navigation tabs. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630521374411-NQWGIAEEOJ6K6PQWDW38/Website-Mistakes-How-Fix-Them-Banner-Image.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out Second before and after image example of a big website mistake that creative businesses make and how to fix it. This second common website mistake is an unprofessional banner image. The before is of fabric that is not intentionally folded and looks messy. The second image — taken by the business owner not a professional photographer — is a great fix to a common website mistake, a simple intentional arrangement of fabric for the banner image. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630519997117-WHVTJHGSA85HPVANO98U/Website-Mistakes-How-Fix-Them-Elevator-Pitch.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out Third image example of a big website mistake and how to fix it. This third common website mistake is an unclear elevator pitch. The before copy doesn’t give the reader a clear idea of what the business is or sells. The second image is a much clearer description of what the business is and sells. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630520161175-6BJMGB6QDK3EDE7CUC36/Website-Mistakes-How-Fix-Them-Photography.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out Forth — amazing — before and after image example of a big website mistake that creative businesses make and how to fix it. A super common website mistake is poor and inconsistent photography. The website mistake in the before image includes 12 different photographs of ribbon on a sales page. Each image is arrayed differently and has different lighting making the page look unkempt. In the second photo all the ribbon examples are photographed in with the same style and in the same light. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630520253501-6OX5JZIFG12B4QODAVT3/Website-Mistakes-How-Fix-Them-Branding.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out This is the fifth before and after image example of a website mistake and how to fix it. This common website mistake is distracting and dated graphics and branding. The before image includes the website mistake of a clip art style banner graphic toward the top and logo that leans overly crafty. In the second image — the website mistake fix — the graphics are more contemporary and the product images are the mane element on the page. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630520406981-C01XT0P29X3ZRFOVO6ZZ/Website-Mistakes-How-Fix-Them-About-Page.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out The sixth before and after image example of a big website mistake that creative businesses make and how to fix it. This common website mistake is not using the about page for your creative business strategically. An about page is another great place to show your process and creative point of view. In the first before image the about page includes a simple generic profile image and about copy. In the second after image — website mistake fix — the lighting designer has included images of her sketches and process as well as a description of how her work is made in the US. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630520486626-WNW3ACO8YQCM1T2MYS5W/Website-Mistakes-How-Fix-Them-Blog.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out Seventh before and after image example of a website mistake and how to fix it. This final common website mistake is unclear titles for blog posts and project pages. The before image on the left shows the website mistake of unspecific blog post titles that don’t tell the reader anything about the post. In the second image there is a cleaner graphic organization and more specific titles. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630963244470-7LNXXYDEXU091WBWYCKE/website-mistakes-how-to-fix-Pin-04.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out Pin graphic for blog post “7 Big Website Mistakes Creative Businesses Make and How to Fix Them”. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1630963264986-MPPFS2W6SIUJ8K6LL0BD/website-mistakes-how-to-fix-Pin-03.png Blog - 7 BIG Website Mistakes & How You Can Fix Them - Make it stand out Pin graphic for blog post “7 Big Website Mistakes Creative Businesses Make and How to Fix Them”. Includes photo of a woman working on a computer and the text “Hey creative businesses… learn 7 common website mistakes and how you can fix them.” https://wolf-craft.com/blog/how-write-landing-page-copy-website-first-impression monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932116330-M254IFKSEOLJ6P1IXYD2/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-H-and-west.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932199595-Q9J5LOQZ0Z0045O9RYMQ/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-notch.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932354721-7MW0ZAY686CQKVCWZDXF/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-archivest.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932290267-4UB71VTBVF2AJYA9GXWJ/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-aplat.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932392175-KHBGJ1U14D06HURJBU3O/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-everlane.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932473506-W6I0OE57CW43N1J5S739/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-jennifer.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932536399-3IRH9RF2V6MWOTT99X17/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-olipop.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627932830757-RSWU88OSZJ102OD9I0O8/How-to-Write-Landing-Page-Copy-Step-Up-Website-First-Impression-wilder.png Blog - How to Write Great Landing Page Copy and Step Up Your Website’s First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/9-tips-to-improve-your-website-design monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632171620111-UGP1KJJGLA7Z7FBZ5REC/ThreadWhisk-Homepage-beforeafter.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Homepage website design before and after screenshots. This image includes seven specific website design tips for people looking to understand how to improve your website design. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175473473-Y6JEINE90DP48EUSFRE8/01-before-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Company logo before The original logo for this website looks dated and leans “DIY/hobbyist” when compared to Thread & Whisk’s high quality products. While their product and assets are good enough for media outreach, their website may not land well with the higher tier publications they want to pitch. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175499670-IEEK683SKIM106I99HYC/01-after-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Company logo after On the right side, you can see their new logo is cleaner, more modern, professional, sophisticated, and appeals to a wider audience. When designing or redesigning your graphics, you want to be sure your logo reflects your businesses’ creative point of view. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175537136-BDJBYSWMMG8W6ZCTKHP7/02-before-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Website banner before Thread & Whisk is a company that sells high quality, US-made totes, aprons, and food accessory bags. However, this banner makes it very hard to understand who they are or what they sell? This could be a banner for a craft supply store, a DIY blog, or a product store. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175560603-8S09XQA4ORGHQP5LV5VH/02-after-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Website banner after This new banner includes very easy to understand product photography with clear CTA for the pictured item. The green call to action button is seasonal, stating “Shop for Summer”. This new banner is successful because it immediately communicates what Thread & Whisk sells and gives the shopper an immediate action to take. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175624230-63CFP2P8VMZTNBBG8AE5/03-before-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Product section before As humans we’re mega distracted and too much visual information is overwhelming. The long product section on the left is busy with graphic elements — tan headings, text, lines dividing each section, outlined buttons, and a lot of small product images. This amount of elements makes the page feel busy and a new visitor won’t know what to focus on, plus all these tiny images aren’t showing off the products as well as they could. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175654389-5LJ6DPA9Z1L9IWYVLXC1/03-after-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Product section after The paired down and improved homepage includes three simple large, clear, well-photographed images of three product types. The images here are clickable, further reducing the amount of information on the page and truly making the images the star of the show. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175735342-HHLVVZXAPET9E3PV5ADH/04-after-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out “Made the Slow Way, With Pride” People like to purchase from brands who they connect with, likewise editors write about brands who will resonate with their readers. If your products are made sustainably, if you have a program where you give back to your community, or if you source materials locally, for example, tell us! You want your potential customer to see themselves in the copy you write. The second paragraph in this section says “Our handmade tools encourage you to enjoy meals created and shared with good friends, stroll leisurely through your local farmer’s market, or sit down to create something with your own two hands.” This copy is successful because it describes settings that someone will immediately visualize while mentioning the products Thread & Whisk sells. Improving your website design isn’t just about the graphics and images, it’s about the copy too! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175796389-KRBBNSFE10O9F22MZ40O/05-after-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Individual product feature We are big seasonal section enthusiasts. This is our PR experience talking. Editorial calendars are organized around seasons and seasonal events — think back-to-school, the holidays, mother’s day, or “spring cleaning.” For Thread & Whisk this section is titled “Carry a Linden Market Tote this Summer”. Of course, you can also use a tote in the winter or fall but they are connecting to their audience again by talking about what’s happening right now. Using a similar logic, they could include a section about their apron in the Fall with a title like “Wear the Grace Apron for all Your Holiday Baking.” Website design tip: if you have a wide array of products, we suggest you choose one product or line per quarter to highlight in an individual section. If you can connect this back to the season, even better! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632175947632-PKVPJFSZ18YL89YL6SKT/06-after-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out “It All Starts With a Partnership” Similar to website design tip 5, more and more people like to purchase from businesses they connect with. Around fifty-percent of your website traffic will initially land on your homepage and many of these visitors won’t click over to your about page. So, if you have a founder story (most small businesses do!) consider including a small section on your website’s homepage that gives a new visitor a bit of your unique backstory. Bonus points for a great founder photo, like this one of Carey and Meri. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632176005503-CGPX7H6GV9COKM4QVZM1/07-before-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Website footer before If someone has scrolled to the bottom of a page on your website, your footer is another opportunity to clearly communicate what you sell or your services. The original website footer includes important business information like shipping policies, product care, and contact information but it doesn’t include any links to the actual products they sell. This is a missed opportunity. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632176046001-760WJTZMTFJPM8IXAU9V/07-after-home-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Website footer after Thread & Whisk’s improved website footer design includes links that are organized under four clear categories - shop, about, support, and more. All the main pages on their website are also linked here. A new visitor can easily access their shopping cart, get more information about product care, read Thread & Whisk’s blog, or navigate to a product page. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632176549799-TJ98V3VH6LF8J9MIOBFC/ThreadWhisk-ABOUT-02-beforeafter.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out About website design before and after screenshots. This image includes two specific website design tips for people looking to understand how to improve your website design. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632177733016-06PN48A3DHDCS2SHQ6TK/08-before-about-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out “About Thread & Whisk” before Thread & Whisk’s initial about copy included sections on their mission and inspiration, but this initial copy was missing information about how the products are actually made and where. If your pitching editors at local publications or round-ups of locally-made products this is important information to include on your about page. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632177761785-R9A3T7QACESXGCFBH9KF/08-after-about-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out “About Thread & Whisk” after Thread & Whisk’s improved about copy includes a section where they talk about their commitment to sustainability and high quality long-lasting goods as well as a section where they tell us about their team and who makes Thread & Whisk products. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632177850111-MAMDU1WS9TPLBNIPWY6O/09-before-about-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out “Who we are” Before https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632177891611-CNLYU1UVUXTTLRSJME51/09-after-about-TW.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out “Who we are” after https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632332405492-WE2W1CTRT8J1KAROK4PR/TW-CaseStudy-Cover-Pin-01.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Pin graphic for blog post with website design tips for creative businesses. Image includes a before and after image of a homepage website design. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632332436712-ETS3YWBFMCRBIGT1XEAD/TW-CaseStudy-Cover-Pin-02.png Blog - 9 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 1 - Make it stand out Pin graphic for blog post with website design tips for creative businesses. Graphic includes a photograph of a woman working on her website https://wolf-craft.com/blog/7-tips-to-improve-your-website-design monthly 0.5 2024-02-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3225bb69-0be4-47b0-890a-65c4776cd175/ThreadWhisk-Shop-beforeafter.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5c82d3d6-9a87-43ac-b495-083b913face1/A01-before-productAll-graphics.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Shop page header before Similar to a tip we gave in Part 1 about modernizing your logo on your homepage, we also suggest removing any clip-art style graphic elements that are distracting or take the focus away from your products. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/06656311-286a-4d2d-8c33-50e1a0f5100a/A01-after-productAll-graphics.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Shop page header after The header for this updated shop page is clean and professional. The graphics don’t distract from the high quality product photography on the page. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f94aaefd-9475-4774-8fa2-a6e3ef7812f5/A02-before-productAll-navigation.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Product navigation before On Thread & Whisk’s previous “shop all page” a visitor would have to scroll through the whole page to see the different product options, listed under small unclickable headings. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1fd430f9-f6c6-40fe-80d5-5a2813205f07/A02-after-productAll-navigation.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Product navigation after The improved and simplified “shop all page” includes a simple, easy-to-use side navigation where someone can quickly see ad click to their main product categories - Totes, Aprons + Cloths, T&W Bits + Pieces, and Gift Cards. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5dad193c-8031-4152-879b-a1d52d814845/A03-before-productAll-imagefirst.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Main shop page images before The images on this before page are small, not standard (ie- some fill the whole square and one is solo-against-white). and the layout includes a lot of wasted white space. Overall the images are not the most compelling element on the page, and they should be! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/45c6c0c6-674e-4e22-947b-fe7290385488/A03-after-productAll-imagefirst.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Main shop page images after This is the most important tip for your main shop page. Humans are visually oriented — as long as it doesn’t get cut off — the larger the image the better. One great large product image is always better than four tiny images. As you can see in this after screenshot the images are almost twice as large as the original page. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c66910b1-fdb0-4961-9da3-39bc7a040893/ThreadWhisk-ProductPage-beforeafter.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4530018c-b05e-4ae8-858b-102b72ce820d/B01-after-product-TW.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Navigation: Shop > Grace Apron. A small but very effective tactic, breadcrumb navigation. Most product-based businesses organize individual products under bucket categories. In this example aprons. If a visitor is shopping for aprons and clicks to one model specifically, breadcrumb navigation allows them to easily click back to other apron options. For website platforms like Shopify and Squarespace breadcrumb navigation is built into shopping pages and should be an option that you can easily toggle on and off without any extra formatting or coding work. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/da174143-e38f-4a22-9747-1caf8e2d4e3f/B02-before-product-leftjustify-TW.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Paragraph text before Center-justified paragraph text works well for headings but is hard to read for paragraph text, especially when it is longer than three lines. However for paragraph text, the ragged margins on both sides of center-justified text make it hard for the human eye to jump from one line to the next. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9c21637b-4d9b-460c-b329-27fffbc4f0d0/B02-after-product-leftjustify-TW.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Paragraph text after We all learned how to read from a young age with books and paragraph text in books is always left-justified. This means from a young age our eye was trained to jump from one line to the next by looking for a straight left margin. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/67c6099f-065f-4da5-aba1-cf7cb946ff10/B02-before-product-detail-TW.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out “What’s a Flounce” before If you purchase an apron from Thread & Whisk, you have the option to purchase one or more Flounces, ie an extra hand cloth that is buttoned to the apron. However, in the original product page the individual solo-white image of the Flounce makes it a bit hard to understand what it is. The color options are also in a separate area toward the top of the page. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/592e9431-18ef-45e2-ad99-62e52b71c602/B02-after-product-detail-TW.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out “What’s a Flounce” after Here you can see that a few small tweaks made a big improvement. This updated section includes a super clear image of the Flounce in use pinned to the apron as well as the color selection for this add-on. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2a138b52-d132-4f31-9701-6b790f112fd0/B04-before-product-more-TW.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out “You Might Also Like…” before If you sell products including a “suggested products” section at the bottom of each individual shop page is a great way to keep people on your website a bit longer and introduce them to items they may not have seen yet. However, Thread & Whisk’s original suggested products section only includes one image and it is quite small, not doing all it could to guide the visitor to other pages. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d1d53d54-3390-42d4-8cd8-1f55e928bd3c/B04-after-product-more-TW.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out “You Might Also Like…” after The improved suggested products section includes three super clear large images that may appeal to someone who is on the shopping page for an apron. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5f02dde9-7830-4358-90e9-feeeb8889069/TW-CaseStudy-Cover-Pin-04.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/001e69d7-8c0e-4472-bc64-c7c2f77f3627/TW-CaseStudy-Cover-Pin-03.png Blog - 7 Tips to Improve Your Website Design: A Tweak & Edit Case Study — Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/blog/birth-of-a-service-tweak-edit-pr-review monthly 0.5 2024-02-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632950334590-SMJ3SXX7FC6RPK5NL8N4/Intro-FDCWorkshopClipping-01.JPG Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out Live homepage review. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632950356070-XKTAF44XPACZ1E1I9J9R/Intro-FDCWorkshopClipping-02.JPG Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out Live review of a interior design photoset in dropbox. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632952168205-3LSNCBPJ03KKC1KOO9LZ/Intro-FDCWorkshopClipping-04.JPG Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out ‘Best-in-show’ product photography for a banner. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632952224418-PFIGKUVH0SX6G4W0KCFJ/Intro-FDCWorkshopClipping-03.JPG Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out ‘Best-in-show’ design process shot on an about page https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632953074867-FZMR3Z6TWTG6IHHYLW59/T%26E-testimonials.png Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out Comments from workshop participants. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1632953449841-JYM28ZMK35HJ1XMLTVJQ/T%26E-testimonials-02.png Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out Testimonials from two of the first reviewees from our one-off Tweak & Edit PR Review service. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633023851118-VKCTXY9APT8YL4JYTRH3/BrithofAService-Pin-01.png Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out Image pin for blog post about how to write landing page copy to improve website first impression. This graphic includes two example images from landing pages included in the post. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633023881550-6ELT8ON88C97VO1T7FN7/BrithofAService-Pin-02.png Blog - The Birth of a Service: Tweak & Edit PR Review - Make it stand out Image pin for blog post about how to write landing page copy to improve website first impression. The text on this pin is “8 tips to write great landing page copy.” https://wolf-craft.com/blog/lesser-known-tools-to-stay-focused-productive-organized monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1628001979539-GYDSTP27S2185I2TWEBE/Screen+Shot+2021-07-14+at+3.47.05+PM.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1628002279640-5Q19NKZABXX16KHBX8TY/Screen+Shot+2021-07-14+at+3.48.09+PM.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1628002685788-NG5ATLBKLALOL6XSDHIF/Screen+Shot+2021-07-14+at+4.43.55+PM.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1628002465724-B6812DS9WE8W504QLZE5/Screen+Shot+2021-07-14+at+4.42.53+PM.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1628002822510-4VB74C5RK9H96MXFCHXK/Screen+Shot+2021-07-14+at+3.53.15+PM.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1628003126812-QGY0S6DUMVSUCKU68S71/Screen+Shot+2021-07-14+at+3.51.22+PM.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627390455299-QZ3X9IBOP1VBVZWUMHOO/Wolf-Craft-NoraProductivity-Pin-01.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive All your questions about how to get into holiday gift guides, answered. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627390477123-0UXI790ZZB4THI4TBEIE/Wolf-Craft-NoraProductivity-Pin-02.png Blog - 3 Lesser Known Tools I Use to Stay Focused & Productive How to get into holiday gift guides and why they are the best press opportunity of the year for product-based businesses. https://wolf-craft.com/blog/why-choose-shopify-online-store monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633981066626-CUZF8ZZOMHI2PSSIEQKH/01_luna-and-jade-mobile-mockup-sm.png Blog - Why Choose Shopify For Your Online Store - Make it stand out Shopify store for Luna & Jade, site by Launch Party https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633980708967-XOH5S11Z36ZYO6ML2EM5/02final-Screen+Shot+2021-10-08+at+1.43.55+PM.png Blog - Why Choose Shopify For Your Online Store - Make it stand out Shopify dashboard product input area https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633980731695-NPD0K0KQ42P9227TKG92/03final-orange-lingerie-new-blog-design-shopify.png Blog - Why Choose Shopify For Your Online Store - Make it stand out Shopify store blog for Orange Lingerie, website by Launch Party https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1634326281344-4V21QVY0052HDMDGZPHA/07-screencapture-thejoypopco-pages-our-story-2021-10-14-14_12_24.png Blog - Why Choose Shopify For Your Online Store - Make it stand out About page for ice pop company, Joy Pop https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633983164145-IZRRM41QT302FTEH79DV/08-screencapture-paperfarmpress-pages-faqs-2021-10-11-17_07_38.png Blog - Why Choose Shopify For Your Online Store - Make it stand out FAQ page for stationary brand Paper Farm Press https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633983204297-7LX4QK8IQAP9C6OX6QIA/09-screencapture-sesenspa-pages-contact-us-2021-10-11-17_07_49.png Blog - Why Choose Shopify For Your Online Store - Make it stand out Contact page Sesen Spa https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633980963569-BL478LVLRGD1GP8FRGA6/04-mockingbird-hospitality-header-image.png Blog - Why Choose Shopify For Your Online Store - Make it stand out Shopify store for Mockingbird Hospitality, site by Launch Party https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633981292491-J82MIW3QNUY85ZHSOTV3/05final-product-options.png Blog - Why Choose Shopify For Your Online Store - Make it stand out Customizable product options available on Luna & Jade’s Shopify store https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633981323239-8Q92F5EKBE048FTF7P9L/06final-paper-farm-press-subscription.png Blog - Why Choose Shopify For Your Online Store - Make it stand out Subscription-based product on Paper Farm Press’s Shopify store https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1633981633908-ELPAWK74FFC0M7ACRSPT/07final-sesenspa-menus.jpg Blog - Why Choose Shopify For Your Online Store - Make it stand out Shopify store for Sesen Spa, site by Launch Party https://wolf-craft.com/blog/21-essential-newsletters-for-makers-designers-and-creative-entrepreneurs monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609789150903-TIBWCDZQB89FLVLB3S82/newsletters-for-entrepreneurs-MarketingExamples-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs You know how we’re obsessed with research and studying our peers’ work? This newsletter gives us just that, peers’ Marketing Examples! This newsletter contains real world examples of copywriting and strategy. The author, Harry, does an amazing job of making super clear visual examples of each of the topics he writes about. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609787286334-N9N7HER6VAG9BKQW1ZS6/newsletters-for-entrepreneurs-FTI-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs This minimal newsletter delivers five easily digestible business tips every Sunday for the mindful creator. We love that this newsletter pays special attention to how to build a newsletter- a crucial tool in any small business’ tool box. Spanning topics such as strategies to better leverage your time, how to grow and engage your audience, and tips to create a better sign up page, For The Interested is an endless font of information. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609788972637-OMMFQ0X7AQ5Y97OOFGVB/newsletters-for-entrepreneurs-MakerMind-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Maker Mind is a fascinating neuroscience-based newsletter from the founder of Ness Labs, Anne-Laure Le Cunff. This weekly writing is stuffed full of brain candy with topics ranging from "How neural networks build up their understanding of images" to "Building an anti-library: the power of unread books." Our favorite part? The ability to sign up for a Mind-Match to get paired with a fellow member for a virtual coffee chat. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609790308795-0F4GNAJNM8OUFULWOIMT/newsletters-for-entrepreneurs-Notes-from-eva-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs This is a great newsletter for getting down to the nuts and bolts of being a creative. We love that each monthly(ish) writing focuses on one topic and one topic only. Topics range between things like: "How to Balance Your Hustle with Your Art Practice," "How to Deal with Creative Jealousy" and other rarely-touched upon creative subjects. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609787520285-JC7F7ESP4FZ0MPIK86FZ/newsletters-for-entrepreneurs-TotalAnnarchy-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs This bi-weekly newsletter by marketing veteran Ann Handley is a must in your inbox. Ann takes personal experiences and top stories of the day and expands upon them to teach us deep lessons in writing and marketing. Our most recent favorite? Copywriting tips from Fat Bear Week, which can be found here. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609791769992-NET9EGIE0XS4UU987LMX/newsletters-for-entrepreneurs-CraftsmanNewsletter-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs The Craftsman Newsletter is full of inspiring stories of what it takes to become a modern maker. We really appreciate the beautiful imagery and long-form interview with makers about their inspiration and creative process. This monthly creative newsletter is definitely worth the wait, plus you can catch up on past issues on Gian’s Medium page. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609792411517-R0TR8V6XMXL7UULLFMU5/newsletters-for-entrepreneurs-WolfCraft-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs We had to include our own newsletter on this list! Not just because it’s ours, but because it’s in-depth, actionable, and no-fluff. Also, it’s one of the very few specifically PR-focused newsletters for entrepreneurs out there. We share useful media outreach tips, behind the scenes press strategy, case studies, and resources to help you get more media coverage for your projects and yourself. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609788204535-V4M7XH8M3Y7ZEE1QZ2CS/newsletters-for-entrepreneurs-ilovecreatives-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs I Love Creatives is a must-see website for creatives with a new take on internet networking for all types of makers, designers, writers, and entrepreneurs. Their newsletter extends this awesomeness with a curated list of classifieds as well as available classes for you to get your education on. We’ve never seen a format like this before and we think this creative newsletter is useful and fresh. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609786343531-BPCDJ2WUG3D4FHX74LLD/newsletters-for-entrepreneurs-AnnFriedman-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Ann Friedman is everyone’s favorite podcaster of Call your Girlfriend fame, but did you know she has an incredible newsletter too? She’s an accomplished writer, having written for many of the outlets we dream of being published in, New York Magazine, The Los Angeles Times, California Sunday, The New York Times, Elle, and more. Her musings range from how to write and maintain a business in today’s times to ugggh TODAY’S TIMES. While this isn’t a hardcore business newsletter, we always come away with a better understanding of why we run a business. Subscribe to her weekly newsletter to keep up with all she's reading, thinking and feeling. Our favorite? Her hand-drawn weekly pie chart that always nails our collective thinking. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609785772723-APOHIHL800ZO04535O45/newsletters-for-entrepreneurs-Animalz-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs This newsletter from Animalz is an essential read for any business owner interested in improving their marketing skills. It’s one of those newsletters where you find yourself opening tab after tab as you go through it. And what’s better… all the links they share are SO helpful, in depth, and actionable. Topics include things like: how to become a thought leader, how to climb the mountain of data-driven content, and (the necessary) half-assing it with everything you've got. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609788623319-F0RWZ45U91GX9NE9FAWJ/newsletters-for-entrepreneurs-Jesspicks-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Jess provides simple, actionable steps to starting your own side hustle. Every week, the newsletter includes her curated list free and/or low cost resources to help you grow personally and professionally. We love the emphasis on creating and acting upon a side hustle because you love it, not because you need it to replace your day job. As a bonus, Jess also rounds up a short list of tools and things to listen to, read, and watch to make your week a little brighter. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609789534111-337PD2EJ0YB61L03UBIH/newsletters-for-entrepreneurs-MuseMaker-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs This image-based newsletter delivers stunning visual discoveries to your inbox twice a month. We love the focus on design, from 1920s hand-painted furniture to contemporary paintings to vintage interior design. We’re also fans of the Q&A’s with featured makers providing insight behind the objects they produce and ones they choose to collect. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609791224051-JHBOLE5B1ACAW4K3X7JC/newsletters-for-entrepreneurs-StarterStory-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs An extension of the Starter Story website, this newsletter highlights interviews with successful entrepreneurs and gives insight as to how to start a business of your own. We love that this newsletter focuses on the nitty gritty behind various enterprises such as profit and loss, sales figures, and passive income. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609792302604-MGWBT4OFOLKHZ7BMLO6Y/newsletters-for-entrepreneurs-YenFM-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs John Saddington's daily newsletters for entrepreneurs are bursting with inspiration as to how (and more importantly: why) you should be building a creative community. We love the long interviews and their focus on the holistic side of being a creative. They’ve also built a quite extensive library of links to community building tools, like membership tools, books, podcasts, and video and voice tools. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609791334385-S3EHS8O30MM1LI7CJFG4/newsletters-for-entrepreneurs-AThingorTwo.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Erica Cerula and Claire Mazur deliver their knack for finding the "next big thing" right to your inbox. This short and sweet newsletter keeps you up to date on the things you might have missed from productivity hacks to offbeat recipes. They clearly make a point to highlight local business, small businesses, BIPOC businesses, and women run businesses— all things we can get behind! Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609788780359-O9WIIHP12604Z4WAHDMZ/newsletters-for-entrepreneurs-JocelynkGlei-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Jocelyn's newsletter is an extension of her invaluable insight as to how to be more productive, creative, and resilient by slowing down. An absolute balm to the hectic nature of our lives, these essential writings help us rest, find meaning, understand boredom, and ultimately unlock the path to a fulfilled and creative life. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609791468578-V6ROSJVM06GXDN5R3Y0A/newsletters-for-entrepreneurs-austinkleon-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Austin Kleon, "one of the most interesting people on the Internet" as per The Atlantic, shares a weekly roundup of the things that, in turn, inspire him the most- music, books, art, music, and more. It’s sweet, interesting, and always delivers something we’ve never heard of before. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609791872454-OP671566J1B14UH2I9VN/newsletters-for-entrepreneurs-DeezLinks-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Interested in all things media? Look no further than this daily newsletter where writer Delia Cai unpacks the stories behind both the top news, and news that might have slipped through the cracks, in journalism, criticism, new media, advertising, and long-form essay writing. It’s as if early aughts Gawker was a one-woman newsletter with more thoughtful insights. If you're looking for a new gig, her media classifieds have you covered, listing new job openings, new newsletters, and educational tools to get you in the door. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609791983093-K6WZ5JMO123ZE7SBCB0N/newsletters-for-entrepreneurs-ItsNiceThat-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs A creative newsletter, by creatives for creatives, the It's Nice That team offers four different design-based newsletters to get your blood flowing. Our personal favorite is the Midweek Mentor which includes a short interview with a top mind in design as well as their curated list for further inspirational reading. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609786562892-6J35X8HKKBFGRAU7UDBO/newsletters-for-entrepreneurs-CraftIndustryAlliance-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs The Craft Industry Alliance is an essential community for any small business owner in the crafting arts. This newsletter extends their wealth of knowledge to your inbox with tips on how to keep up with the Instagram algorithm, how to find a guest artist residency, and resources for retail businesses in the age of Covid-19. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609792092474-YA3M3W9IQ95F7QZE5H6M/newsletters-for-entrepreneurs-thehustle-02.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs The Hustle takes a deep dive into the numbers behind the top business stories of the day. Sprinkle in some upcoming trends and a few history lessons and you'll find a daily newsletter not to be missed. Subscribe here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1618609083721-AD3UWEV0YB2AOE69VJ2B/newsletters-for-entrepreneurs-pin-01.png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Essential creative newsletters for entrepreneurs that include actionable PR tips, small business advice, marketing strategies, and more. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1618609106190-EA5S35XQS17DSMVW9SKI/newsletters-for-entrepreneurs-pin-02png Blog - 21 Essential Newsletters for Makers, Designers, and Creative Entrepreneurs Essential creative newsletters for entrepreneurs with PR tips, small business advice, and more. https://wolf-craft.com/blog/28-ways-to-improve-your-interior-design-photography-in-photoshop monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605816199185-L9J1NBIN7I1083MRE3J8/photoshop-for-interior-design-01.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images This is a before and after image of Photoshop for interior design edits in a living room space. It shows five specific things that should be fixed in Photoshop to improve interior design photography. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605818677067-ACUFSICR19U2WCIP7BCZ/photoshop-for-interior-design-02.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images A before and after image of Photoshop for interior design edits specifically of a stained glass window. It shows how you should fix colored elements in interior design photography. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605818793368-ZBOW77CL7UPAMGKOOBN8/photoshop-for-interior-design-03.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images Before and after image of Photoshop for interior design edits in a mini stage space in a residential apartment. It shows four specific issues that should be fixed in Photoshop to improve interior design photography. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605818816641-M7T33CE7R3S0QDAQ4AAU/photoshop-for-interior-design-04.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images Photoshop for interior design before an after image of a kitchen edits. It includes five issues that should be fixed in Photoshop to improve interior design photography. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605818476743-KYRAQVF8TZU9BAFGMHU3/photoshop-for-interior-design-05.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images Photoshop for interior design before an after image of a kitchen edits. It includes four issues that should be fixed in Photoshop to improve interior design photography, specifically glare and labels. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605818531663-W75BG8PA2DRQC0ET8E60/photoshop-for-interior-design-06.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images Photoshop for interior design image of a bathroom and bedroom, including before and after editing. The images show five Photoshop fixes to improve interior design photography. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605818559264-ZFUFV7DZ36EJ5EB8L412/photoshop-for-interior-design-07.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images Photoshop for interior design image of a guest bedroom, including before and after edits. The images show five Photoshop fixes to improve interior design photography. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627667151874-PID78EOYRWWX9HO2FKLH/photoshop-for-interior-design-pin-01.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images Photoshop for interior design blog post Pinterest graphic that includes an image of one of the first tips. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627667252356-W0U7CQMCOBPKZU9LJHH8/photoshop-for-interior-design-pin-02.png Blog - Photoshop for Interior Design — 28 Ways to Improve Your Images Photoshop for interior design blog post Pinterest graphic that includes an images of six of the before and after shots used in the post. https://wolf-craft.com/blog/how-to-pr-supercharge-your-media-outreach-plan monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610210526795-LF6HBPYOXZ3ZVHXFKMI6/How-to-PR-website-copy.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan Screenshot from the software company Notch’s website. This is an example of how to PR relates to website copy and why this copy must be clear. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610210263600-1LRFIQDULP2CH2JTHNXP/How-to-PR-blog-storytelling.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan How to PR? Start with your own blog. This image is from designer Rebecca Atwood’s blog all about her creative process. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610210312284-FV7CGAH9JBLPV8RVH4I2/How-to-PR-thought-leadership.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan A good how to PR strategy often includes thought leadership content. This article is from Apartment Therapy and includes expert quotes on topics related to interior design. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610210465744-E8S0IG7JIC9DY13ZEH0X/How-to-PR-photography-for-media.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan Photography is the most important part of a good media outreach plan. You can not learn how to PR without first taking media-quality images of your work. This image is a screenshot of Wolf Craft’s Pinterest account, which includes boards with tons of great photography examples. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1623074506633-CTL5JQY9VL5SRIGAA20G/How-to-PR-asset-organization.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan - Make it stand out How to PR??? Get super organized so when you start your media outreach plan and reach out to editors your images are easy to find and identify. This image is a screenshot of a super organized dropbox folder to share with editors. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1623074008301-DQK1VZLQ1WEK73QNLH03/How-to-PR-peer-research.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan - Make it stand out A lot of learning how to PR involves research, specifically understanding what your peers are doing well on social media, in the press, and on their website. Study this and use the info to create your own media outreach plan. This image is from our 1-1 consulting client who was studying peer social media accounts. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610210582173-BDC9BU9K1KUZVYIW6RZL/How-to-PR-newsletter.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan Newsletters are one of the most important elements of a good media outreach plan because they help you to write your own stories first. This will help you identify how to PR your own work. This image is a great example of a newsletter signup page that tells people what they will get from this content. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610210619534-X08N3I4RF9GPEWYJBXIP/How-to-PR-influencer-partnerships.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan The how to PR landscape is changing and influencer partnerships are one of the newest and most impactful parts of any media outreach plan today. First you have to research which influencers would be a good fit for your business and this image is an example of that type of research list. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610210673118-IT90SU1WS2DWC49TDHKZ/How-to-PR-pitch-holiday-gift-guides.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan What’s our best how to PR tip for product-based businesses??? Learn how to pitch holiday gift guides. They’re the the most impactful and straightforward type of product PR and there are hundreds of opportunities every year. The holiday gift guides pictured in this image are examples of an essential part of a media outreach plan for product-based businesses. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1623248509914-ESPKDLBSFCBIB9DLDD48/Wolf-Craft-How-to-pr-pin-02.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan - Make it stand out How to PR??? Nine tips to get press for your creative work and how to make an effective media outreach plan. Includes an image of a woman working in her design studio. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1623248438378-BDL62L3DXKCJXAXEM6V4/Wolf-Craft-How-to-pr-pin-01.png Blog - How to PR? 9 Tips to Supercharge Your Media Outreach Plan - Make it stand out How to PR??? Tips to supercharge your media outreach plan. Image includes press clippings from design publications. https://wolf-craft.com/blog/documenting-for-pr monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1586731094685-261LS33TNTJ73E2B3PBK/Smilow-Chair-ScreenShot.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1586731357792-41FQQDC1YW3LRU7H9XH2/Smilow-Chair-13.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1586706087248-GBB2PO4TA5OYN12QD8SL/Smilow-Chair-10.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1586705992354-0KA57LDS9R8SZC6R34V2/Smilow-Chair-3.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610366044320-OLRNAOKRBYPH9TKSA93J/Decon-Smilow-Chair-1-768x673.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610367042532-FS9DWF0OD2WPPWSLJL7S/Decon-Smilow-Chair-16-810x1080.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610367060404-AGKYDQORPDCALE8H5Q6P/Decon-Smilow-Chair-17-810x1080.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1586731148015-ELY1GZ07NIB237O1M9YK/Decon-Herman-Miller-ScreenShot.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610659658666-ZN57CZPTLA2F9Y0EFVHD/Documenting+Everything+HM+Test+Chair.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610366797327-MVRGHJ0F48HKJUZGNGCM/Decon-Herman-Miller-Cosm-6c-810x737.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610366817980-SITJ8PHGFC4WPG6WSQ9B/Decon-Herman-Miller-Cosm-4b-810x737.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1586731223344-1P015CTFQGCLLEU34URS/Decon-Matthew-Shlian-Ghostly-ScreenShot.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610366530187-POSJVBOHIQZTKWYEO61E/Decon-Matthew-Shlian-Ghostly-Mark-Series-2-rhino-model-600x575.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610366554502-Q17FNUA7XVEYJS2EY38Y/Decon-Matthew-Shlian-Ghostly-Mark-Series-4a-600x490.jpg Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627670191331-OLZFRE1FXAYDK2NYIXCO/Why+Documenting+Everything+is+Important+for+Public+Relations.png Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627670235043-J6Z04XS1QBAMSM4R5A1T/Why+Documenting+Everything+is+Important+for+Public+Relations.png Blog - Why Documenting Everything is Important for Public Relations: A Wolf PR Case Study https://wolf-craft.com/blog/learnings-from-wireds-pitching-guide monthly 0.5 2024-07-18 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602895532865-POTB7VFK8EPOP9DYGTIE/how-to-pitch-wired-01.png Blog - 9 PR Tips from WIRED Magazine’s Pitching Guide Screenshot from how to pitch WIRED, the Magazine’s official Pitching Guide. It includes information about wired magazine target audience and what they want to see from media pitches. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602895609347-13XSQZ9O9LW21OIK5PWI/how-to-pitch-wired-02.png Blog - 9 PR Tips from WIRED Magazine’s Pitching Guide Screenshot from how to pitch WIRED, the Magazine’s official Pitching Guide. This image includes information about how long a pitch should be and what the difference between print and digital articles is. This section includes wired magazine target audience in relationship to the timing of articles. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1605016771262-FT7WM3ZUR29869O1GGNT/how-to-pitch-wired-03.jpg Blog - 9 PR Tips from WIRED Magazine’s Pitching Guide Image from how to pitch WIRED. This screenshot includes how to determine wired magazine target audience based on the editor you want to pitch and the stories they write. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602895650570-QWJSAX6V2XG0RAWYJLM0/how-to-pitch-wired-05 Blog - 9 PR Tips from WIRED Magazine’s Pitching Guide How to pitch WIRED Magazine’s Pitching Guide, information to help you determine wired magazine target audience is a good fit for what you want to pitch. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1620310498748-EH6K89GQQFYYQS03NJGW/how-to-pitch-wired-PIN-01.png Blog - 9 PR Tips from WIRED Magazine’s Pitching Guide Blog post with PR tips from how to pitch Wired Magazine’s guide, like wired magazine target audience and how to be sure your pitch is a good fit. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1620310578998-8D18ICCIV9LS5XQ6XMT8/how-to-pitch-wired-PIN-02.png Blog - 9 PR Tips from WIRED Magazine’s Pitching Guide How to get and editors attention and eight other tips from Wired Magazine’s pitching guide, like how to be sure your pitch is a good fit for wired magazine target audience. https://wolf-craft.com/blog/how-to-make-sure-your-logo-reflects-your-creative-business monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617996456826-XVH8557WVX20I1XLL7XK/logo-design-inspiration-block-shop-textiles.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Block Shop is an LA-based textile, art, and design studio founded by sisters Hopie and Lily Stockman. They’re dedicated to the rich history of handmade textile production while keeping their designs and patterns fresh and contemporary. Block Shop’s logo design reflects the geometric nature of their patterns, and is fresh and graphic. The letters are composed more like shapes than words, however the name is still totally legible. If you head over to their site there’s also a fun little animation when you hover over the logo. Block Shop Textiles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617996509140-7TEDFUY2JYHHC9VBSKJF/logo-design-inspiration-caudexstudio.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Caudex is a ceramic vessel shop based in New York City that makes wheel-thrown planters. For NY-based buyers they also offer pre-planted, quirky, uniquely-shaped plants to compliment the the forms and colors of the vessels. Caudex’s logo feels like the logo of a ceramics brand, the letters rounded and organic. They’ve extended the exploration of shapes present in their work to the creation of their logo’s letters, which look like they could be inspired by section cuts taken through their vessels. Caudex https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617996554670-UR4IXJGAUP8ESI0MZB98/logo-design-inspiration-cocodavel.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Coco Dável is a multidisciplinary artist who works across painting, photography, and art direction. Her colorful work has been exhibited all over the world and she has collaborated with brands and companies ranging from Chanel to Netflix to Puma to Nespresso. A quick look at the homepage of Coco Dável’s website and you’ll notice not only the bright saturated color palette but also her presence in the documentation of all of the work, be it jewelry, textiles, or portraits in her painting studio. Coco Dável’s logo, which feels like a painted signature, brings this ‘artists presence’ into the graphic language of her website and branding. This custom hand-painted font was also used for the title of her first book Faceless. Coco Dável https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617996603144-I8GLMBCMW7YZ00GBHA9E/logo-design-inspiration-east-fork.png Blog - How to Make Sure Your Logo Reflects Your Creative Business East Fork is a ceramic dishware with roots in vernacular North Carolina folk pottery. Their growing team of 100 people is based in Asheville and their dishwasher-safe plates, mugs, cups, vessels, and bowls are made from regional materials. If you’re from the ceramics world you probably already know about East Fork, their fans are FANS, and when new glazes are released the pieces often sell out in hours. The font used in East Fork’s logo has a time-worn, handcrafted, folk feel, you can imagine it engraved in a weathered wooden sign hanging above a barn or farmhouse. What we love most about East Forks logo is how it is animated on their website, sketches of their dishware slowly swapping out the space of each letter. East Fork https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617996821620-73DBZBUMY9FW0DEGNA9J/folkarchitects-All.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Folk is an Australian architecture studio located in West Melbourne, founded by Christie Petsinis and Tim Wilson. The studio designs a range of projects from homes, to a winery, gallery spaces, and yoga studios. We like how Folk’s logo references architectural forms without feeling gimmicky. And although the logo is comprised of shapes, the word Folk is still easily readable even when the shapes are composed as a square. In a sea of architectural ‘logos’ that simply use Helvetica or another easily accessible font we appreciate Folk’s attention this part of their creative practice. Folk Architects https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617996720330-ED2T5EZWOOVWIMOUO35D/logo-design-inspiration-flamingo.png Blog - How to Make Sure Your Logo Reflects Your Creative Business First founded in the hills outside Los Angeles in the 1940s, Flamingo Estate now sells botanicals, organic produce, art publications, and handmade goods produced sustainably on the estate and by local craftspeople. Flamingo Estate’s logo is a play on the composition of old-world champagne logos and is prominently incorporated into the packaging of all the goods produced on the Estate, right down to the cardboard box used to deliver organic produce. We like this contemporary take on a classic format. The logo isn’t too rigid or formal, and looks like it could even be a hand-carved stamp or block print. Its elements are a nod to the biodiversity of the estate. Flamingo Estate https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617997192104-JGO1DTU8XV0B3JTGR4NX/logo-design-inspiration-orris.png Blog - How to Make Sure Your Logo Reflects Your Creative Business ORRIS is a small-batch artisanal botanical soap brand produced in France from sustainably-sourced ingredients. From their about page “We believe cleansing is an integral part of any skin care regiment and should be a luxurious and indulgent experience.” We’ve seen dozens and dozens of sustainable, organic self-care products, whose branding can so often lean granola hippy, and not in a good way. What we love about ORRIS’s branding and logo is how classic and elevated it is. They mention skin care as a luxurious regimen and their logo looks like one of a luxury brand. It is also simple enough that it can be easily stamped into the soaps themselves. ORRIS https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617997124897-GEB2VCPCUSLO6P77KZ0L/logo-design-inspiration-malenebarnett-All.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Malene Barnett is a multi-talented artist, designer, activist, speaker, and “authority on the cultural traditions and practices of art in the African diaspora and how it translates into her vision of the modern black experience.” She is also the founder of the Black Artists + Designers Guild and dedicated to opening doors for the next generation of black artists. Drawing upon her extensive travels and memories of patterns from around the world, she utilizes patterned motifs across all mediums of her work. Malene’s logo also references a paired down version of the various triangle motifs from her work. It is minimal while still embodying her artistic point of view. Malene Barnett https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617917879535-32SMEZL139RVOWVVA0Z0/logo-design-inspiration-vidivixi-All.png Blog - How to Make Sure Your Logo Reflects Your Creative Business VIDIVIXI is a design firm based in Mexico city and founded by Mark Grattan with Adam Caplowe. They create contemporary seductive and rigorously crafted furniture, which is constructed with both a simplicity and extreme attention to detail. We wanted to highlight VIDIVIXI’s logo — which like the objects it represents — is minimal yet meticulously designed. It isn’t trendy or playful, but classic, like the logo of a design firm that will be around for several more decades. VIDIVIXI https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617997435209-P60J28PQR5Y8UM8EP07N/logo-design-inspiration-ocrumstudios-All.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Ocrum is a New York-based furniture, lighting, mirrors, and decorative accessories studio founded by Sean Zhang whose minimalist lifestyle informs much of their design work. “Ocrum draws inspiration on both vivid memories and the wonder of time, merging classical sensibilities with bold innovation and craftsmanship.” Ocrum’s logo is one of the best examples we found of how to beautifully and simply incorporate what you design or make — lighting in this case — into an actual logo. This logo is simple and minimal like the work Ocrum creates. Ocrum Studios https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617996849927-I8HF8JZGWIM61RAYMCD8/logo-design-inspiration-lgndr-All.png Blog - How to Make Sure Your Logo Reflects Your Creative Business LEGENDAR creates classic high quality “objects for daily use” like, brass pens and pencils, leather cases, document folders, and mousepads. LEGENDAR’s logo, like the products it represents, is classic and sophisticated. It is also another example of a logo that is animated as you scroll down their homepage. The diamond-shaped graphics, which are incorporated into the E and A shift to become one simple graphic. This shape is also stamped onto their leather goods and onto the end of their pens and pencils. LEGENDAR https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1617997224418-0W5AG891BKXW3XQVPPJQ/logo-design-inspiration-partnerscoffee-All.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Partners Coffee Roasters (formerly Toby’s Estate) is an independently-owned, small-batch coffee roaster headquartered in Brooklyn, New York. Partners coffee includes a wholesale business, online shop, and five neighborhood cafes. They are striving “to make sophisticated and complex coffee as approachable as possible.” Nostalgia and approachability are difficult too achieve without feeling cheesy or trying to hard. That’s why we’re such big fans of Partners Coffee Roasters’ logo. The long T cross and thick cursive letters almost feel like an old diner logo. But, the single flat color and lack of extra graphic elements like borders or background shapes ensure that this logo is a bit nostalgic but still quite contemporary. Partners Coffee Roasters https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1618263200436-2W09HCBQ8ALXJP2GHJLX/logo-design-inspiration-Pin-01.png Blog - How to Make Sure Your Logo Reflects Your Creative Business Learn How to Make Sure Your Logo Reflects Your Creative Business with logo design inspiration from artists and designers. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1618263280952-UNM8T5YOXPVSN1YOFL8U/logo-design-inspiration-pin-02.png Blog - How to Make Sure Your Logo Reflects Your Creative Business We bring you creative logo design inspiration so you can learn How to Make Sure Your Logo Reflects Your Creative Business. https://wolf-craft.com/blog/how-to-pitch-magazines-and-blogs-why-we-built-a-free-course monthly 0.5 2025-01-22 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614198904767-A5Z1OGM10MVRP0AEECL6/00_Email+Graphic.png Blog - How to Pitch Magazines & Blogs: Why We Built a PR Course that’s only $25 Email from an artist who just took our free how to pitch magazines and blogs mini course. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614175749154-7PND5FKNF63D9VS0FV2V/00_CourseIcon.png Blog - How to Pitch Magazines & Blogs: Why We Built a PR Course that’s only $25 Screenshot icon graphic of our free how to pitch magazines and blogs mini course. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614172156744-C550ELFL01ZQFZHKEJ9T/01_Right+Publication+Graphic.png Blog - How to Pitch Magazines & Blogs: Why We Built a PR Course that’s only $25 Example of how to begin researching how to pitch magazines and blogs in apple news. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614172962431-VMDSCK5K32LKN80UZ3QM/02_Newsworthy+Graphic.png Blog - How to Pitch Magazines & Blogs: Why We Built a PR Course that’s only $25 Example of magazine story angles as they appear in article titles. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614174486220-WOH1R78M0EIY2GM5UJHK/03_Write+the+Pitch.png Blog - How to Pitch Magazines & Blogs: Why We Built a PR Course that’s only $25 Key elements of a successful pitch. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614174420345-ODCNSP73VPT3ZQ9T3EGL/04_Images+that+match+angle.png Blog - How to Pitch Magazines & Blogs: Why We Built a PR Course that’s only $25 Examples of the types of photos you should take when learning how to pitch magazines and blogs. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614176793401-ECSZWZ4GGT892Y9KN58C/05_Pitch+email+checklist.png Blog - How to Pitch Magazines & Blogs: Why We Built a PR Course that’s only $25 How to pitch magazines and blogs, simple pitch email checklist. https://wolf-craft.com/blog/27-must-follow-instagram-accounts-for-creative-entrepreneurs monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614254648157-9COAQZP2ZR3MPTNHERJ0/creative-instagram-accounts-01.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 1. Shine with Natasha - Instagram Instagram and social media in general can be so overwhelming, we know. That’s why we love following Natasha from Sol Studio. She’s approachable and authentic and her advice is always actionable and helpful. Follow her for all the nitty gritty Instagram tips on the best ways to tell your story with reels, guides, stories, and more. She’ll keep you up to date with what’s working in the everchanging algorithms. @shinewithnatasha https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614274195105-EIO350ERH1IQRI4YNTVD/creative-instagram-accounts-02.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 2. Chris Do - Entrepreneurship Chris Do, founder of The Futur, is on a mission to teach entrepreneurship, communication, content marketing, and design to as many people as possible. He brings this mission to his dynamic and uber-popular creative Instagram account, which touches on a wide range of subjects, like how not to blend in, why clients micro-manage, why you should never center justify text, and, our favorite, fonts are like friends. @thechrisdo https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614254486586-73JV7ISAGM1MGJRIDGEQ/creative-instagram-accounts-03.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 3. SEMrush - SEO Interested in learning more about the anatomy of a long-tail keyword? Or perhaps how to monitor your site's progress? Then Semrush is the feed for you. SEO is an incredibly important and powerful organic traffic driver, but since it leans tech, it can feel intimidating. Follow SEMrush for specific, clear explanations of the SEO concepts and actionable tips you can easily implement on your own website today. @semrush https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614253342485-KT8OQ4YWR6M6O6VWPW3L/Kat-norton-excel-instagram.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 4. Kat Norton - Miss Excel How many times have you used the words "excel" and "fun" in a sentence together? Zero right? Well Kat Norton, aka Miss Excel, is about to change all of that. Follow this poppin' Instagram account to watch Kat use her superpowers for good and teach you how to use shortcuts, hacks and special formatting to make all of your excel dreams come true. We didn't even know excel could do half this stuff! @miss.excel https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1628517656047-6RHZDJB06Y5PJD1L3VFY/creative-instagram-accounts-wolf-craft+copy.jpg Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 5. Wolf Craft - PR & media We couldn’t write a list of creative Instagram accounts to follow without including our own! Our Instagram is chock-full of our most useful and no-fluff PR Tips, media strategy resources, advice for about how to tackle content and media strategy, links to our in-depth blog posts, and announcements for our up coming events and resources. @go.wolf.craft https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614274007284-Q3DM1ATX9RP6S0F8HUA0/creative-instagram-accounts-06.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 6. Social Media Today It's one thing to learn how to create stunning graphics for your Instagram account and social media channels, but keeping up with the relentless updates is a whole other ball game. That's why you need to follow Social Media Today, a site dedicated to making sure you understand how to navigate this ever-changing world. What’s even better, they cover all the platforms- Instagram, Facebook, Pinterest, Twitter, TikToc, and more. @socialmediatoday https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614275630797-UV53NMWD8MM9NN6HYULI/creative-instagram-accounts-05.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 7. We Are Marwan - Branding We Are Marwan believes in the power of storytelling when it comes to brand building. They also believe that a brand is not a logo or a beautiful name, but something to be thought of like a real person. Scroll through their refreshingly engaging feed and to see why you should define your buyer persona, why narrative is not the same as story and, perhaps most importantly, how the best ideas are not forced. @wearemarwon https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614253898999-I8P7IQROUVFX22OF59S9/creative-instagram-accounts-07.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 8. Red Shark Digital - Adobe If you're looking to up your Adobe game then this is the account for you. Red Shark Digital's feed is FULL of tips and tricks to get Photoshop and Illustrator to finally bend to your will. Take your time and peruse subjects like, Hue vs Luminance vs Saturation. Or, dive right in and check out their top 25 Illustrator Short-cuts. @redsharkdigital https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614093091711-H31NUDNZQV0B7B96Z1EH/creative-instagram-accounts-11.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 9. Architecture Chat - Arch Business Just starting out as an architect or interior designer? Then Architecture Chat’s Instagram account is for you. It is dedicated to both professionals and students alike. We love their clear and concise feed with useful and actionable tips, on topics like, how to build a portfolio, brand building for interior designers, how to add your studio to Google, and how to prepare for an interview at a big firm. @architecturechat https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614252772589-NJTR3WYHV6ZM6H5C0K4I/creative-instagram-accounts-12.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 10. Show it Better - Representation The objective behind Show It Better is simple: to share knowledge around everything related to architectural representation. Follow this feed to learn about topics like, how to win an architecture competition, how to make seamless textures, and most importantly, how to turn your Instagram into a portfolio. @letsshowitbetter https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614252214142-PTUMZVA8D81WGW9LUR27/creative-instagram-accounts-10.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 11. Denise - Website Design Hatch Website Design, led by Denise Mitchell, is is a small-shop branding and squarespace design studio for creative entrepreneurs and small businesses. Follow their feed for web design inspiration, advice about writing website copy, plus tips and tricks about content hierarchy, strategies to increase traffic, SEO tips, and free tools. @hatchwebdesign https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614254902327-T1M4XRJGHE6BRTQ29D6N/creative-instagram-accounts-14.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 12. small biz memes The small business struggle is real! Sometimes all you need is a good laugh and commiseration. Thanks to small biz memes, these funny, bizarre, and sometimes downright terrible customer interactions are all logged together in one Instagram account. Sometimes the comment section is as good as the posts themselves! Follow this hilarious feed to see that you are not alone! We all get to deal with these extra special folk so might as well join in the fun. @smallbizmemez https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614098801573-VBHDSDVXV73IEM7J5MZV/creative-instagram-accounts-13.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 13. Good Fucking Design Advice Hey ya’ll, when it comes to creativity, it's time to stop fucking around. We love GDFA’s Instagram account for their no-nonsense and much needed approach to getting your work done. As they say ‘lowbrow advice for high-level creativity.’ Need to get motivated? Then follow this fucking feed right now. When you do, you'll get a daily dose of inspiration like, fucking simplify, cultivate some fucking discipline, and our favorite measure twice, cut fucking once. @gfda.co https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614274376412-DFT4G4HYNE6IZMK8Y096/creative-instagram-accounts-09.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 14. The Creative Independent The Creative Independent is a growing resource of emotional and practical guidance for creative people. They produce interviews, wisdom and guides that illuminate the trials and tribulations of living a creative life as told by working artists, including: writers, musicians, designers, visual artists and others. Their goal is to feed and grow the community of people who create. @thecreativeindependent https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614097935360-88PBUAPCBTKK05V0PD9G/creative-instagram-accounts-15.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 15. The Female Design Council Female Design Council is an organization dear to our heart. Led by Lora Appleton of Kinder Modern, FDC is dedicated to providing a strong professional community for all womxn in the design industry. Their vision is for ALL female-identifying individuals from all disciplines and backgrounds to have access to professional opportunities to succeed in their creative careers. They host events ranging from workshops, to talks on topics like sustainable design and studio processes, to virtual exhibitions. We’ve worked together on a few PR-focused workshops. @femaledesigncouncil https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614092696592-OWJ461A40RNVWFL4852C/creative-instagram-accounts-16.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 16. All She Makes All SHE Makes is a curated directory for women artists worldwide. Founded by female immigrant artist, Svitlana Martynjuk, their goal is to offer a curated space to locate women artists from any corner of the world. Follow this lovely creative Instagram account to find inspiring work by women across the globe, opportunities to show your work and invaluable marketing, branding and business tips. @all.she.makes https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614096183548-IAYB22VD2DGGKU3DWRW3/creative-instagram-accounts-17.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 17. The American Craft Council For more than 75 years the American Craft Council has championed craft. They support professional makers through their unique nonprofit shows, offer educational resources and conduct a national awards spotlight for emerging artists and established masters. Follow this Instagram account to get your fill of all things craft, including features like Maker X Maker, a platform for artists to showcase other makers they admire. Pictured to the left are Alycia and Mabel of the fashion line @3rdseason. @craftcouncil https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614253558379-A1V3SH09KGPJ89DD7C39/creative-instagram-accounts-18.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 18. NYC x DESIGN NYC x DESIGN is an essential Instagram account for any designer, especially those living within the five boroughs. Not only does this organization provide endless support for the community of independent designers in the city, their Instagram overflows with inspiration, installations and opportunities you might not find elsewhere. Be sure to check out The Mic, NYCxDESIGN's monthly podcast dedicated to pioneers of design. @nycxdesign https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614252562447-KNF4JUUXG2MI2Z8URLZA/creative-instagram-accounts-19.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 19. IDSA Founded in 1965, Industrial Designers Society of America (IDSA) and its surrounding community help strengthen the industrial design profession as a whole and contributes to the impact of design within business, culture, and society. This is a must follow Instagram account for creative entrepreneurs. It showcases the latest and greatest in industrial design, including talks, resources, opportunities, and new products. @idsadesign https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614274850151-PH9R73OML60EQS7JHX0R/creative-instagram-accounts-20.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 20. TrendWatching TrendWatching is purpose-built to guide, inspire, and empower business professionals — including entrepreneurs, marketers, creatives, strategists, and innovators — to bring more sustainable and impactful products to market, those that benefit all, not just the few. The Canadian brand pictured to the left, @helloeverist, has found a solution in waterless shampoo and conditioner concentrates.⁠ @trendwatchinglive https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614274554544-AZZTHZ7G1HLFS6ODQXAQ/creative-instagram-accounts-21.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 21. The Jealous Curator Danielle Krysa started The Jealous Curator as a place to show artwork that literally "made her jealous." Over time she became fascinated with the inner-critics and creative blocks that artists are stricken with. She believes that if we share these insecurities openly, we can all benefit. Follow along so to turn jealousy into get-your-ass-back-into-the-studio inspiration. Image from the amazing @alicewaltonceramics, who you should probably also follow. @thejealouscurator https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614096778160-FXALIGX8RV7QVLRRLD15/creative-instagram-accounts-22.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 22. Fabricademy The Fashion Industry is the 2nd most polluting sector in the world, right after oil. Fabricademy is dedicated to the development of new, sustainable technologies in the textile industry. The academy includes a education and research platform that delves into technology, material innovation, and craftsmanship. They’re working towards new ways of designing, prototyping, and producing for the textile and fashion-industry. Follow this stunning feed for inspiration and to see how you can be a part of change. Image from @orangebark. @fabricademy https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614099432380-XBFJJ2BXMSJH7G7A3GJ8/creative-instagram-accounts-23.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 23. Greendesigns_ Interested in the latest sustainable design news? Look no further than Greendesigns_, curated by Marlene Bruch. Her aim is to create a space where consumers and creatives can find inspiration to make their life and work more eco friendly. We love that this feed is filled to the brim with innovative ideas, fresh imagery, and great color palettes. Image from BIOTIC by @lionnevandeursen, an ongoing research project and material archive. @greendesigns https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614252954549-2HLORRM9ANII4PKV38Q1/creative-instagram-accounts-24.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 24. Material Designers Material Designers, or Ma De, is a competition, event series, and platform devoted to realizing the positive impact material designers can have across all creative sectors and how they can contribute to the circular economy. Follow this stunning Instagram account for a thorough education in new innovative materials. Image from a @atelierlvdw, a surface and material design studio. @materialdesigners https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614275149229-75PAYXKC3R2ELDFPF5K2/creative-instagram-accounts-25.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 25. Warwick Fabrics Do you love fabric? Do you love fabric that utilize recycled yarns and natural fibers grown using the world's best practices? If yes and yes then you must start following the beautiful feed by Warwick Fabrics. We love their dedication to the preservation of our environments and their account is full of on-trend colors, patterns and swatches. @warwickfabrics https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614253158444-G2PFFZ0YU7F3QS1YPL8Q/creative-instagram-accounts-26.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 26. Material Source Not sure where to start sourcing materials for your next design project? Material Source has got you covered. They aim to strike a perfect balance between established companies with project-ready materials through to emerging designers, makers and brands. Follow this stunning account to see how, and why, it's made. Image from @shawcontract sustainable flooring. @materialsource https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614683044154-XOB9PYYI0J20PPJGTBW3/creative-instagram-accounts-27.JPG Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs - 27. Bēhance Bēhance is Adobe’s social media platform where artists, graphic designers, animators, and all types of creatives showcase their work. Every day they feature a different piece of work on their Instagram, like this colorful, intricately layered paper sculpture by @maudvantours. @behance https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614605391392-2FSHG8BDVFLCGJSRTCJD/creative-instagram-accounts-01.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs 27 Instagram accounts all creatives must follow. Creative Instagram accounts for inspiration. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1614605283943-WRLH05FOSUP6KXVF7QJ2/creative-instagram-accounts-Pin-02+.png Blog - 27 Must Follow Instagram Accounts For Creative Entrepreneurs 27 Instagram accounts all creatives must follow. Creative Instagram accounts for inspiration. Pin graphic with four examples from this blog post. https://wolf-craft.com/blog/9-tips-to-ensure-your-images-support-your-story-angles monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611684047384-ABVZ58YB18H68HPD94X6/01_Sabai-Dwell-Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611689489376-3X3KQJ452M0C3ZIATM24/01_Tempo-Wired-Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611689586194-7GI92ZLCIGU0OF8F0JY2/01_Eastfork-ADPro-Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611689538049-TZEOLKV7KPWRX0HU7YNG/01_Articolo-DesignMilk-+Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611689628052-LAUYXHIKK46XR4R8FQTF/01_Beeswax-TheStrategist-Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611689717191-T6TG5JQR63A0OL856BFG/01_EllenVanDusen-Refinery29-Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611689779311-FSHXEFFZ07O3C4DM904I/01_Coffee-FoodandWine-Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611689834460-QYPNAQY9QAGVVISQCJSR/01_RebeccaAtwood-EverydayGirl-Markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611690098709-VLVOYIZXL3R5UBQ9ZESO/01_SoloWhite-HarpersBazaar-markup.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611923182775-B9R59E1FRFKRTE5N1Z8Q/Wolf-Craft-Photography-Pin-01.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611923241712-BNDHNT803WKJE1PLKSQW/Wolf-Craft-Photography-Pin-02+.png Blog - 9 Tips to Ensure Your Images Support Your Story Angles https://wolf-craft.com/blog/17-essential-pinterest-boards-for-makers-designers-and-creative-entrepreneurs monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611085865571-H7L1L8VKITVOPAIL0DU0/BigCatCreative.jpg Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611085144678-GUSGRMW7QVH9B03QJ2NU/GYST-02.jpg Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611086899254-KWRYQDOT9KDZADI600R2/The+Contract+Shop-02.jpg Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611087469430-OQ9P0LATZJC67TY912OJ/Bonnie+Bakhtiari.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611085412998-39MTZB6L5T9NUQ2H45RN/The+Artist+Market+Co-02.jpg Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611083967472-UXBPL48F806HRMCJCHOZ/Jenna+Gang.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611088612492-O7KCWWLE8P1H6UCFBGIO/Wolf-Craft-Press-Page-Pin-01.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611080116704-7NYHKMEQ2WOVQ14DDCAQ/Char+Co..png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611084467108-32Q83AR6O251B2CHKHXA/The+Void+Academy.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611143372772-PL69Y68NJ8OL1TXD4OPC/Sarah+Catherine+Creative-02.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611143766920-ZQH38NCYHWMXJA76YBH4/Levee+Road+Studio.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611144119115-VHWQIUMQMYSOG2QDOO5L/Shop+Creative+Law.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611144511152-DNZNTWXOGMXRQD0DOFZG/Replica+Surfaces.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611080757360-ULOQLG8F44KLXFZDBE34/Identite%C2%B4Collective.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611227936192-SIGFE9FW9ADKUM79J0MY/Cassie+Schmidt.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611084215942-UU68D7WMLZX8ATW5V2NP/We+Eat+Together.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611228491331-RLMEYZR4YA75W8MGBRP9/Nora.jpg Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611232104888-RAF1ZKKC0SZ5L6MSTWLA/Wolf-Craft-Pinterest-Pin-01.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611232131044-J2O9Y9PRFKN90T89D16R/Wolf-Craft-Pinterest%1F-Pin-02+.png Blog - 17 Essential Pinterest Boards for Makers, Designers, and Creative Entrepreneurs https://wolf-craft.com/blog/how-to-read-like-a-publicist-a-design-milk-case-study monthly 0.5 2024-09-02 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609881887923-DAUK7DGCL39D1Z2QCCCD/Aug+01_1.png Blog - How to Read Like a Publicist: A Design Milk Case Study 1. Look for recurring features. Here, and in the italic description, we immediately learn Circular by Design is a new regular recurring feature about design and the circular economy. It covers things like low-waste products or goods made with sustainable materials. Is your product a fit for this theme? 2. Pay attention to tags. One of the main tags is 'Home Furnishings', so pitch your sustainable rug collection, but not your eco-friendly boots. 3. Note the frequency of recurring features. Circular by Design is a Fortnightly column, which means it will be published every two weeks. This is great news, because that means about 25 features per year. If it were a quarterly feature there would be fewer opportunities available to you. 4. Know the editor. This is the byline, or who wrote the piece. This information is very important, more on this point after the last slide. 5. Be sure your photos fit your audience. Sabai is a millennial focused brand and their photos are produced to connect with that audience. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609881933191-M7ULSGFG2PL7E1RJOZG4/Aug+02_1.png Blog - How to Read Like a Publicist: A Design Milk Case Study 6. Know your story. The article is formatted as a written interview and they're telling the founder's backstory. Be ready to tell a compelling story about how you got started in design. Riff off this question, how would you answer? What you write may become the beginnings of your pitch. 7. Be sure your story is compelling. The interviewee describes where she and her co-founder are from, how met in college, the first project they worked on, and how they became inspired to start Sabai. The editor is going to want to hear an engaging story about how you got started. 8. Take process shots of your work. Process shot. This is one of four that are included in this article, which is focused on how the sofa is made. If you're going to pitch for this column, you'll need process shots that emphasize how the design and construction process relate to the circular economy theme. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609881974729-829HVV2Q3A4X9PDDE1DF/Aug+03_1.png Blog - How to Read Like a Publicist: A Design Milk Case Study 9. Anticipate questions. Here they've asked how your product relates to the circular economy. Write this response before you pitch, show it to some peers and make sure it's clear and compelling. 10. Know where your brand is going. This section touches the sofa's sustainable characteristics now, but more importantly what their plans are for the future and where they still need to innovate. This is also great to know. You don't have to have the perfect product, but you need to have a suitable answer that describes how your product adheres to the column's requirements, namely how it fits into the circular economy. 11. Take A LOT of media ready photos. The article includes 15 photos in total including lifestyle, detail, and production shots. You'll need a wide range of photography to pitch to this column. For photography tips, see our interview with lighting designer Erin of Lorekform where she talks strategy and setting up a shoot. If you want to know exactly what makes an image media-ready check out our photo guides. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609882138078-Y7W17U9V4EDXNTEHQ17L/Aug+04_1.png Blog - How to Read Like a Publicist: A Design Milk Case Study 12. Have a headshot. This is Sabai's headshot. Make sure you have one if you're going to pitch this column. See our Pinterest board dedicated to great founder photos. 13. Know the editors work. It may be a the bottom but this is THE MOST important paragraph for PR research. It's here that we get to know the editor. She contributes to several other notable publications where she writes about "purpose driven craft and design." If you are unsure if your work would be interesting to her, be sure to take a look at the rest of her writing before you pitch! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609881780619-YGGJ46WF573OHJS35YV5/Read+like+a+publicist+design+milk-Pin-01.png Blog - How to Read Like a Publicist: A Design Milk Case Study https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1609881820123-SXPHVQ5TZJO9DGNYA3U1/Read+like+a+publicist+design+milk-Pin-02.png Blog - How to Read Like a Publicist: A Design Milk Case Study https://wolf-craft.com/blog/wolf-craft-2020-in-review monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610716319574-Q267NXC2UD370VHK2AJR/HandW-04.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610716344641-TJJK34WNQ0XLQNUBOX4W/HandW-01.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610716381338-ANQO2WJB9N69P85HT7Q8/HandW-02.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610716425966-RDKSE0Y4LHG1FJEA93C6/HandW-06.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610453391696-XKCTEMDMWDQ1530IP9IM/Notch-Budget+on+screen.png Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610453411559-ZR5EZOX49411O8STF4SP/Notch-Catalog+on+screen.png Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610716992319-VO95H6IYJIIW420FVCXD/Level-01.png Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610717025053-EDDBJEZCI9JVNLLUN1XU/Level-03.png Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610717921051-SDPUDD3ANHYB0FRS45VL/Chapa-01.png Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718045447-T7SEXOPNQ1HHR7CTXVMH/SoloWhite-Gift-Guide_10.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718120235-G1ERMKZDZH25LMSH67IR/Sample-Gift-Guide_22.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718089109-GJKWH0FU3SBJ0PLV69RD/Gift-Guide_01.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718025052-AZJVC8UUIZ5IGQU1A5C1/Sample-Gift-Guide_08.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718271733-XAN1BVGKH8ORQ7Z1BBUT/AssetGuides_Promotion_SmallProducts.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718747128-QZCV9D51UDSL7WKV46I4/Lorekform-DesignMilk-Wolf-Craft.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718750182-BWPT5TQ02V2KW5W6DM4V/Press_Clever_Shialice.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718753055-H0WZ883HWJZF58FMHUBC/Press_Surface_Cat_Wolf-Craft.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718973092-ZGI80OFQN1CKS1MJYR14/IMG_7758.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718892946-6MH607VH9A0KFPOBVBOQ/IMG_7752.jpg Blog - Wolf Craft 2020 in Review https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610718897882-U63YS5MWS8T2M3VE3OOL/IMG_7755.jpg Blog - Wolf Craft 2020 in Review https://wolf-craft.com/blog/four-big-pr-mistakes monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602272475891-JPMUF75SRXIDFKRB02ZU/Gifts+and+Decorative+Accessories+-+September+2020COVER.jpg Blog - 4 BIG PR Mistakes and How To Avoid Them https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602272476128-NVK9OY3ZN2MXWCYPEUTI/Gifts+and+Decorative+Accessories+-+September+2020.jpg Blog - 4 BIG PR Mistakes and How To Avoid Them https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602272898276-4KGANKLDNEL3I1QHLYG5/Wolf+Craft+Gifts+and+Dec+1 Blog - 4 BIG PR Mistakes and How To Avoid Them https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602692645228-M34YIOLR57ZB7NE5G3JU/Gifts+and+Dec+Wolf+Craft+2.png Blog - 4 BIG PR Mistakes and How To Avoid Them https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602693734821-FVZLD5SAG57QX3UIBNYI/Gifts+and+Dec+Wolf+Craft+3 Blog - 4 BIG PR Mistakes and How To Avoid Them https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602700069977-Y0R6WH1784MRS3VEBGCB/Gifts+and+Dec+Wolf+Craft+4 Blog - 4 BIG PR Mistakes and How To Avoid Them https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627667651130-K1R9Y9C0LX88YWM6GTUM/BIG+PR+Mistakes+and+How+To+Avoid+Them.png Blog - 4 BIG PR Mistakes and How To Avoid Them https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627667692813-QTIX4KV7TI8FT6Z5S1R0/BIG+PR+Mistakes+and+How+To+Avoid+Them.png Blog - 4 BIG PR Mistakes and How To Avoid Them https://wolf-craft.com/blog/useful-videos-creative-business-owners monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086196488-C0CNZRPKHAV5JJJP4E1O/02_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 1. Pitching Media: With Market Director Carisha Swanson, House Beautiful When learning to DIY media outreach in house there’s no better person to get tips from than an editor. In this candid and fun conversation, Brenda Forman of Merlot Marketing chats with Carisha Swanson, Market Director at House Beautiful. Carisha emphasizes something we also talk about all the time -- homework. If you don’t understand the specific point of view of the publication you are pitching and haven’t read the recent work of the specific editor you want to reach out to, your pitch will fall flat. What the interview covers: Pitching and lead times for digital vs print How to pitch an editor like Carisha What your pitches should include How to format your pitch email Carisha’s PR pet peeves and how she vets pitches https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086222930-RQFUKCKDG863A77OJFC4/07_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 2. 5 Point Checklist! How Do You Know if Your Handmade Business is Doing Well? Email sign-up conversion rates, conversion rate optimization, return rate… As small creative business owners we’re balancing so many tasks designing and producing our work, that nitty gritty technical business-side metrics can sometimes fall by the wayside. In this super straightforward video Creative Hive founder and handmade business guru, Mia Pak, walks you through concrete ways you can determine how your business is doing and what specific steps you may need to take to take it to the next level. Business metrics covered in this video: Sales conversion rates Email sign-up conversion rates Traffic and marketing Reviews Return rate Business sustainability and profitability https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086257033-YCT931HBSQXHNKXBBUW6/13_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 3. E-Commerce Fundamentals for your Creative Business Founder of YOGAMOTIF, and Website Consultant Alecia Dawn Young explains the fundamentals of choosing the best e-commerce platform for your creative business. In this video, hosted by Bridgeway Capital, Alecia talks through five different e-commerce options, covering metrics like price, hosting, shipping and payment capabilities, and more. Web platforms reviewed in this video: Shopify Squarespace Wix Square Weebly https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086289231-XAGVFUMDG95LYWUNO5T0/14_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 4. How Becoming a Guest Expert on Aligned Podcasts Can Grow Your Business and Deepen Your Impact You’ve likely found yourself in the Youtube rabbit-hole looking for actually useful videos and tutorials. That’s why we created this short list of 12 videos we think are helpful. If you’re looking for more fully vetted free and paid courses, head over to the course curation platform Terrain. In the workshop we selected from Terrain’s long list of videos, Mai-Kee Tsang, podcast-guesting strategist and founder of The Sustainable Visibility Movement, talks how to utilize podcast appearances to boost revenue if your referral well starts to run dry. What you’ll learn: What podcasts can do for you business How to find the right podcasts for you Best practices for podcast pitching Pitching dos and don’ts with examples https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086341998-J50BI25NLNTGZ4NFUE5C/12_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 5. 5 Ways to Level Up your Brand Sometimes there’s nothing like a good pep talk, especially when it’s packed with actionable no-fluff advice that will help you create systems for your biz. In this video Phoebe Sherman, founder of Girl Gang Craft and small creative business thought leader, talks efficiency and productivity. Like, how to show up at your desk with direction and make an impact with the time you have. What you’ll learn: Tips batching social media content How to organize your time on paper for yourself and online for your team Why you should prioritize your biz newsletter (we second this tip!) How product-based businesses can strategically use DMs Encouragement to take time for yourself https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086364523-DZP2UMX8ZI3HYA7ER5K0/09_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 6. How to Increase Brand Awareness with Holiday Gift Guide Press You probably already knew that the biggest time of year for consumer spending is the holidays…⁠ What you may not know is that the holidays are also the time of year with the MOST media opportunities for product-based businesses, and that’s why we (Wolf Craft!) put together this on-demand workshop all about holiday gift guide press.⁠⁠ What you’ll learn:⁠ Why the holidays have 5x the amount of press opportunities⁠ Why gift guides should be your media outreach priority if you sell products.⁠ How gift guide press can supercharge your end of year sales goals⁠ When to start pitching gift guides 5 of Nora’s insider publicist tips https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086424009-M2GYURSM913GYYS3W3X0/08_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 7. How to Make More Sales on Social Instagram is such an important tool for creative businesses, but optimizing what you do on the platform to grow your business can be confusing and overwhelming. In this video Isis Breanna, digital sales expert, talks how to use the platform to make more sales. The talk is hosted by Later, our favorite social media scheduling app. Pro tip: if you aren’t already pre-scheduling social media posts in an auto-posting app like Later, now’s the time. What you’ll learn: 4 tactics to make more sales The P.A.I.D. equation that’s been proven to boost revenue from social What omnipresence is (and why it's important for your sales) How to create, and leverage, brand loyalty Strategies to increase demand https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086394520-HUIZGYYGPAJJ4BA0WE1L/03_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 8. Three steps to turn your art into Passive Income with Art Licensing Katie Johnson and Ilana Griffo are independent artists who’ve made a significant portion of their income licensing their designs to large companies for products ranging from paper goods and greeting cards to fabrics and clothing. Katie and Ilana have joined forces to found Looimer, a business dedicated to teaching other artists and designers what art licensing is and how you can incorporate it into your business to create additional revenue streams. What this video covers: What the art licensing industry is How to create a strong licensing portfolio built to sell How to find and reach out to buyers The biggest mistakes they see when it comes to licensing https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086458421-DKM1BAAYP96TE06UM16O/04_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 9. 6 Bullet Journal Spreads for Your Most Productive Week Ever As productivity expert Matt Ragland says, it can be difficult to “slay the procrastination dragons.” In this video Matt walks you through a task organization method called Bullet Journaling, covering six specific journal layouts he uses to map out and track super productive weeks. What’s better, in the video description he links to additional deep dive tutorial videos about each of the six methods he covers here. This video’s “how to’s” include: Plan with GAP = Goals, Actions, Plan Block and track your time Organize weekly recurring tasks and goals Setting up a master task list Reviewing with WARP = Wins, Aspirations, Results, Pivots Tips to fight distractions https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086572922-2FAOWZ2AKQ2EQHQGMDDD/05_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 10. The 5 types of Instagram posts explained Social media changes all the time. It can be difficult to keep track of all the new features and updates, and more importantly what they can do to grow your business. In this video Katie Steckly, founder of content creation firm Creatorly Media, lays out what the 5 types of Instagram content are and how each can contribute to your growth. She talks about why your feed content should feel like a magazine for your brand and why reels are the most important content to grow your account. Instagram features covered in this video: Reels Stories IGTV Feed posts Live streams https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086717511-TCRDZ4PBSFK9X8T5PLOQ/10_insta_VideoRoundUP-b.png Blog - 12 Free and Useful Videos for Creative Business Owners - 11. 5 Photoshop Mistakes You’re Making If you take your own product photos, Photoshop can be super useful to remove that pesky dust you may not have noticed during the shoot or adjust the tone of an object in the background. Rachel, founder of Two Loves Studio, is a food photographer and although this video was created with food photographers in mind there are a lot of great tips and techniques for product photography too. What the video covers: 5 mistakes you’re making in Photoshop 4 must-have Photoshop techniques A deep dive on how to adjust colors https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1625086626380-8CFJW6YPZXCNRGIQ4LWJ/15_insta_VideoRoundUP.png Blog - 12 Free and Useful Videos for Creative Business Owners - 12. How I Manage My Time - 10 Time Management Tips Time management is one of the biggest struggles for so many of the creative business owners we work with. So, last but not least another time-management pep talk from Ali, a junior doctor working in Cambridge, UK. In this video Ali covers the 10 principles and ideas he uses to manage his time as effectively as possible. 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Photography Strategy: Q&A With Lighting Designer Erin Lorek https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1603721690735-YJ2MSDNIBRQF73F8K51X/LOREKFORM_Surround_Silhouette+Tilt+2_Andrea+Fremiotti+copy.jpg Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602271397368-EJO41CEKBE9ETAL9VHD0/LOREKFORM_SURROUND_Fireplace+1_Andrea+Fremiotti+copy.jpg Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1603721727800-QA6VB1KHD0VFFSQMEF8B/LOREKFORM_Surround_Silhouette+Front_Andrea+Fremiotti+copy.jpg Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1602271540433-GTG90RPGJHXO286E6QOU/LOREKFORM_3x+Surround+Drama_Andrea+Fremiotti+copy.jpg Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1631300570832-7AOJSRJW0DCKN6ZJHNXL/Press_Surface_Lorekform.jpg Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek - Make it stand out Erin Lorek, Designer of the Day - Surface https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1631300628751-INAWQIATCGFRVTWQGT2M/Lorekform-ADpro-Wolf-Craft.jpg Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek - Make it stand out The Surround Pendant - ADPRO https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1631300672759-82VD2UUHMNPRZJYRBZXT/Lorekform-DesignMilk-Wolf-Craft.jpg Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek - Make it stand out The Surround Pendant - design milk https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627668511758-SQEV31U1S583P6OO3N3A/Photography+Strategy+Q+and+A+With+Lighting+Designer+Erin+Lorek.png Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627668536153-Y08BP5HDOT68KX6FY5W3/Photography+Strategy+Q+and+A+With+Lighting+Designer+Erin+Lorek.png Blog - Photography Strategy: Q&A With Lighting Designer Erin Lorek https://wolf-craft.com/blog/wolf-crafts-july-updates monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1595518268615-5CQFDTNN85AVA1L52H0W/Karin-email.png Blog - Wolf Craft’s July Updates https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1595518294530-WKC6FLRV8GMHCA72LSBM/Wolf+Craft+Business+of+Home.png Blog - Wolf Craft’s July Updates https://wolf-craft.com/blog/faq-individual-consulting monthly 0.5 2024-03-15 https://wolf-craft.com/blog/product-launch monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627670579710-TV62C2IYQQ76V6SKKU38/Plan+Your+Next+Launch+for+a+Good+PR+Outcome.png Blog - 4 Things to Help Plan Your Next Launch for a Good PR Outcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1627670620949-PFU2NBKOBP0SJJL01WZ7/Plan+Your+Next+Launch+for+a+Good+PR+Outcome.png Blog - 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Strategy and copywriting by Wolf Craft. UX design by McSwain. Development by K-Optional. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c47fa303-16e6-4a2b-b6db-2bbb5e5b4950/Assemplify-PeerAudit.gif Wolf Craft Case Studies - Assemplify - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c7901ce6-feda-4b84-a382-1d338b6b405e/Homepage_Assemplify-WEB.png Wolf Craft Case Studies - Assemplify - Make it stand out See the homepage here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5c74d14b-9806-4c21-a193-3ba03f5d02dd/Services_Assemplify-WEB.png Wolf Craft Case Studies - Assemplify - Make it stand out See the services page here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ac1f24db-1a7a-4618-a0b3-2aa18cd54293/Deck-Example-01.png Wolf Craft Case Studies - Assemplify - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/317ee977-829a-419a-98a4-8e25770b889e/Deck-Example-02.png Wolf Craft Case Studies - 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AllModular - Make it stand out AllModular’s new website, newsletter, and LinkedIn content developed and published by Wolf Craft. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/93ce9c11-61a4-4eea-bdac-8e946768f6c5/AM-Homepage+Graphic+copy.png Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8051db3a-3f00-489a-8460-4910691f5039/AM-About+Pate+Graphic+copy.jpg Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b9b79a8e-e1a0-4791-9ea8-e8fac2d14b09/AM-SPORTS+Graphic+copy.jpg Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f2c2a209-086f-497b-81d4-b2c56d2eb265/PROJECT-NFL-allmodularsystems-FINAL-SMALL.png Wolf Craft Case Studies - 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AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8abec60c-8b3d-4111-86e4-7a3516478bc5/AM-linkedin-example03.jpg Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d1baff04-ae43-4af7-b7f4-ee6c9465202e/AM-linkedin-example05.jpg Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b2f453d5-5097-4cb2-bdbc-91f19836dd86/AM-linkedin-example01.jpg Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7ca9cb6b-3a95-4b1c-b299-598dc214349c/AM-linkedin-example02.jpg Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/08ebef48-87b9-4d6a-a0f1-272e6a93ef10/AM-linkedin-example06.jpg Wolf Craft Case Studies - AllModular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/case-studies/pair monthly 0.5 2024-10-23 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c69435f8-773d-4457-aece-dbc21458c743/Pair_Testimonial+banner.jpg Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2bed529c-767d-4791-8c30-b538caa72954/Pair_tablet_laptop_and_smartphone_composition+copy+3.png Wolf Craft Case Studies - Pair - Make it stand out Pair’s newsletter, Instagram, and case study page developed by Wolf Craft. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/442d738c-686c-47af-9cca-e68fdffe2e34/SOMA-01.png Wolf Craft Case Studies - 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Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b7f33989-f22f-4ccd-adb6-e12838968e7d/Instagram-Pair-gif-03.gif Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9e7a1c23-8729-40a4-bc07-20bc593391bd/Instagram-Pair-gif-02.gif Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/875f91a9-2c48-4a12-8a02-f3044564f50b/Instagram-Pair-gif-04.gif Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/61c0a27a-2cc9-4d7f-ad3c-f154d4be002b/Instagram-Pair-gif-01.gif Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/74488969-9c6f-44cc-ac2d-169f58d3dae7/Pair-LinkedIn-01.png Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/507de5b9-b99a-4bca-911f-9206a0829559/Pair-LinkedIn-02.png Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/12d7b38a-3916-4220-9d6d-4d23395de9c9/Pair-LinkedIn-04.png Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1a0b5ec7-adae-4011-8529-9f147b39e8d8/Pair-LinkedIn-03.png Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/530d27be-6b44-44b8-8bb2-d346880a8c02/Pair-Newsletter-02.png Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6527f3c6-62ba-45bd-97b8-220aae11d565/Pair-Newsletter-01.png Wolf Craft Case Studies - Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/case-studies/level monthly 0.5 2023-12-01 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1f465642-0b6f-47ee-81cb-df86df370795/level_Testimonial+banner.jpg Wolf Craft Case Studies - level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/eb3df84c-6f0f-49ce-9801-fdbddb34988b/level_Tempo+process+image.png Wolf Craft Case Studies - level - Make it stand out level’s design work for Tempo https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/abad15d5-acd0-4273-aef1-ef0ed0405487/FastCoMag.gif Wolf Craft Case Studies - level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/92ff549c-37c3-49c9-9526-0f9dd7190e9c/Content+SOP+and+Calendar.gif Wolf Craft Case Studies - level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/83719f40-bb5f-4cfb-b8ad-0460b7440ab0/level_Blog01-Web.jpg Wolf Craft Case Studies - level - Make it stand out Read it here https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d9762477-ae89-4548-9c59-479cb0e37d2e/level_Blog02-Web.jpg Wolf Craft Case Studies - level - Make it stand out Read it here https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/94b8356b-5677-4eb2-b915-91ffdba2d274/level_Newsletter01-Web.jpg Wolf Craft Case Studies - level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/968624ef-f7df-43df-a99b-03270c7f0a0e/level_Newsletter02-Web.jpg Wolf Craft Case Studies - level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/case-studies/twofurnish monthly 0.5 2023-12-18 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3b8d4414-8265-4d28-8d3c-5d8e2ac5f715/two_Testimonial+banner.jpg Wolf Craft Case Studies - two furnish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/231398b1-4402-4d75-b46f-b6b546972718/two_tablet_laptop_and_smartphone_composition+copy+2.png Wolf Craft Case Studies - two furnish - Make it stand out two’s newsletter, Instagram, and new homepage developed by Wolf Craft. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ec11aac2-fbe2-4199-bda0-86cdd0981461/two-contentGuidlines.png Wolf Craft Case Studies - 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Faye Bell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/da196ea5-6058-447b-b419-ae6cf294f6eb/FayeBell-BeforeAfter-graphics.jpg Wolf Craft Case Studies - Faye Bell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c6e87f98-a984-496c-b1a7-e8ab92e739de/Faye-bell-Azure-2023-SM-boarder.gif Wolf Craft Case Studies - Faye Bell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0dea3fce-9441-431a-a75b-d71a686d4631/Faye-Bell-email-testimonial.jpg Wolf Craft Case Studies - Faye Bell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c6300579-6a5f-4e96-b078-686c61ad11f1/Faye-Bell-BOH-2023-border.jpg Wolf Craft Case Studies - Faye Bell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f2a053ef-17bf-41c2-8c0a-0ba09619b0b4/Faye-Bell-ModernLuxury-2023-por.jpg Wolf Craft Case Studies - Faye Bell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/case-studies/notch monthly 0.5 2023-12-18 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3095ff8f-f2b3-42b7-8286-eff042617104/notch_Testimonial+banner.jpg Wolf Craft Case Studies - Notch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a9d0a8dd-d77f-4338-b046-12eac7a66f26/Screen+Shot+2023-11-28+at+6.03.35+PM.png Wolf Craft Case Studies - Notch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1611582276378-87MF9VQR5BR4CYM3YQQ1/Notch-Website+Copy+Graphic.png Wolf Craft Case Studies - Notch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b9228d48-49f3-4fd5-be0b-496d0b49f224/20px-Notch-BusinessofHome-Wolf-Craft+copy.jpg Wolf Craft Case Studies - Notch - Make it stand out Read more https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2f59830d-0243-4029-afbe-c0fb912b800d/Notch-Forbes-long.jpg Wolf Craft Case Studies - Notch - Make it stand out Read more https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610454930792-9T1H5ADN2U8MMUUD4D98/AlleyWatch-articles-notch-02.jpg Wolf Craft Case Studies - Notch - Make it stand out Read more https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610457208499-MR7C46W2CP117CFDGLOE/Notch-Blog-02.jpg Wolf Craft Case Studies - Notch - Make it stand out Read more https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1610457149409-6MOUFNQWT4R52EUWHO1V/Notch-Blog-01.jpg Wolf Craft Case Studies - Notch - Make it stand out Read more https://wolf-craft.com/case-studies/hygge-west monthly 0.5 2023-12-18 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/aea8f470-fd67-4396-9c04-88640fe2099a/HW-logo-1+copy2.jpg Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ea404e91-3024-47fb-9017-0640633a2568/Screen+Shot+2023-11-15+at+3.38.04+PM.png Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/99957d25-6fa9-41d9-8f19-8178323aaf24/H%2BW-BeforeAfter-graphics+HOME.jpg Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3cfe44c0-bbd2-4556-910c-f0c1175a6416/H%2BW-BeforeAfter-graphics+COLAB.jpg Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b44e0a0d-f40a-44c4-8f56-c6543eb897b8/H%2BW-BeforeAfter-graphics+BLOG+MAIN.jpg Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/180eeb68-8fed-4ec8-aa58-859b4bc503c5/H%2BW-BeforeAfter-graphics+PRODUCT.jpg Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ae1509d9-0454-41fe-bc8f-c697cf29df50/Blog-Strategy-01.jpg Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f996471c-d64d-42e2-942a-5c54a43976c5/Blog-Strategy-02.jpg Wolf Craft Case Studies - Hygge & West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/case-studies/category/Product+Development monthly 0.5 https://wolf-craft.com/case-studies/category/Industrial+Design monthly 0.5 https://wolf-craft.com/case-studies/category/B2B+SaaS monthly 0.5 https://wolf-craft.com/case-studies/category/Architecture+%26+Construction monthly 0.5 https://wolf-craft.com/case-studies/category/Home+Goods monthly 0.5 https://wolf-craft.com/case-studies/category/Contract+Furniture monthly 0.5 https://wolf-craft.com/case-studies/category/Contract+Furniture+Dealership monthly 0.5 https://wolf-craft.com/case-studies/category/Real+Estate+%26+Property+Management monthly 0.5 https://wolf-craft.com/case-studies/category/FF%26E+Installation monthly 0.5 https://wolf-craft.com/case-studies/category/Interior+Design monthly 0.5 https://wolf-craft.com/case-studies/category/Surface+Design monthly 0.5 https://wolf-craft.com/case-studies/category/Textiles monthly 0.5 https://wolf-craft.com/case-studies/tag/Industrial+Design monthly 0.5 https://wolf-craft.com/case-studies/tag/Product+Development monthly 0.5 https://wolf-craft.com/case-studies/tag/B2B+SaaS monthly 0.5 https://wolf-craft.com/case-studies/tag/Home+Goods monthly 0.5 https://wolf-craft.com/case-studies/tag/Contract+Furniture monthly 0.5 https://wolf-craft.com/case-studies/tag/Interior+Design monthly 0.5 https://wolf-craft.com/case-studies/tag/Surface+Design monthly 0.5 https://wolf-craft.com/case-studies/tag/Procurement+%26+Operations monthly 0.5 https://wolf-craft.com/case-studies/tag/Textiles monthly 0.5 https://wolf-craft.com/newsletter daily 0.75 2024-07-24 https://wolf-craft.com/wolf-craft-privacy-policy daily 0.75 2023-11-02 https://wolf-craft.com/small-business daily 0.75 2025-11-13 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a7c96007-ac8f-4d7e-8af9-22e8266f8f4a/PRess+logos+banner+copy.png Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7175e2f6-9c1e-4f4f-b7fe-036a8dd94a7e/airtable+media+opps+small.gif Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d892183f-563a-436e-ab84-5e6375015fbd/gg-TESTIMONIAL-02.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8f93e61d-72d9-45ec-af9c-b3d6092abcea/Testimonial-05.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0faf2923-42d1-4b4b-ab6f-23dcb906be2b/Testimonial-03.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6f6dba01-0a56-475e-9941-bbab178813fb/MiniPitchCourse_Testimonial-03+copy.png Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a7904806-fce5-4f7e-bf79-02f2280d54a1/gg-TESTIMONIAL.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/92ed06a6-110d-4d5a-ae4d-2dcef085be69/Testimonial-04.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8e991c6e-fd07-409c-9497-8440f7e37fec/Notch-testimonial.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/67b4a4db-dfcb-42fb-b0e9-5fa250d856c4/Testimonial-07.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6e3e873f-3f47-4f63-8f41-800ab4e5d047/MiniPitchCourse_Testimonial-02+copy.png Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/11aee497-8802-4ca8-ab59-f47895037453/gg-TESTIMONIAL-03.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1a783817-9bc4-4214-91f4-09f27e115d20/Testimonial-02.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7bd185a7-0780-4a7c-acab-fdbbd22ad482/Testimonial-06.jpg Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4ff033ef-d116-4c85-b4a6-cf166cece36e/Photo-guides-2.gif Wolf Craft for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/pdf-guides-photography-for-media-outreach daily 0.75 2024-05-27 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/586fabad-5090-4fc3-ad89-caa0373498ec/Photo-guides-2.gif Photography for Media Outreach Guides Question- What is one thing I can do to get more press for my work? Answer- Take great, industry-standard photos. Question- But what *are* the standards for media quality photos? Answer- That’s a long answer! So, we created three easy-to-use guides! Our industry-specific photo guides show you exactly what images you need to get press! This way, you’ll be able to assess what you have and plan your next shoot effectively. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1629475099095-66JXMIQVRSRICJ09OTMH/SmallProductImage-00.png Photography for Media Outreach Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1629475148293-QEZZZECOW9JXYLBMETK9/LargeProductImage-00.png Photography for Media Outreach Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1629475175227-ELUQHNXXYJWZJ82JGZFE/ResidentialPhotoGuideImage-00.png Photography for Media Outreach Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1629830613747-H197XDYB49GMONKT7S9X/Guides-Clippings-Detail+SMALL.png Photography for Media Outreach Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1629830573650-MT56M8YNGTOGD847T3RJ/Guides-Clippings-Detail+LARGE.png Photography for Media Outreach Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1629830545261-TIHKW1K9C6YIO8VQPEMC/Guides-Clippings-Detail+RESIDENTIAL.png Photography for Media Outreach Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a154fb55-c856-42f9-9af0-25d8b5f010d3/IMG_8250.jpg Photography for Media Outreach Guides - Hey all, Nora here! What is the number one thing I talk about with my clients? The thing we’re always striving to improve? It’s photography. There isn’t a design editor in the world that will publish your work without the right kinds of photos, no matter how cool, interesting or important the work is. Photography is truly the number one, most important part of media outreach. If you don’t have photos, AND if they are not up to industry standards, it won’t matter how amazing your product is, the media just won’t give you coverage. For small businesses and independent makers, it can be really difficult to determine what exactly makes a media-ready photo. So I compiled 10+ years of experience pitching to design industry publications into an easy-to-use guide on photography standards. We packed with over 90 real examples from publications like Fast Company, Wallpaper*, Design Milk, Real Simple, My Domaine, Vogue, and more. Some of these are from actual press features I helped place for my clients. The tips in this guide, like all our work, are useful and actionable, and always abide by our no-fluff policy. https://wolf-craft.com/tweak-edit-pr-website-review daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/894008ab-74de-41db-94a9-8fea49aef7fd/Testimonial-11.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2d5d6afe-bce2-4fc2-b701-4e6963570be6/Testimonial-09.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dd8f344b-47e4-492a-9659-93fc2fe18a14/Testimonial-02.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f8a3b5de-522b-4b25-b79e-765fa949d5d2/Testimonial-03.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4e74eb44-8401-477e-af48-449630519c5e/IMG_7944.jpg Tweak & Edit PR Review - Why we built the Tweak & Edit PR Review? We’re Nora and Kirsten. We’ve spent years helping creative businesses use PR to get noticed. Along the way, we realized something important: not every business has the resources for a full PR strategy, BUT every business does have a story worth sharing. A small budget shouldn't hold you back. That’s why we created the Tweak & Edit PR Review. Many brands come to us frustrated. They’ve been trying to get press or boost sales, but haven’t seen the success they were hoping for. Often, they don’t realize what is missing before those big wins can happen. These are the kinds of things you only know when you’ve spent years working in PR. With over two decades of experience in PR and strategy, we know how small changes—like sharpening copy and photography, or fine-tuning a newsletter—can have a big impact. We wanted to take everything we’ve learned and offer it in a simple, approachable way. When you receive your Tweak & Edit, you’re not just getting edits—you’re getting years of PR know-how and a team that’s rooting for your success. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/27efe1bf-cc2d-4316-96e0-b7fa699d80d4/Testimonial-01.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/41da929a-91e7-4576-9683-16d8ff4af87d/Testimonial-04.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/de56616d-4dfb-423c-a4e2-f3b27c585cef/Testimonial-06.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1803d5ba-6464-4a1e-b7a9-080d04e0abf5/Testimonial-10.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b31af99c-90b0-431f-868d-cbd4e87a650b/Testimonial-08.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0c6af78f-1a7e-413d-a79e-978e1e058d08/Testimonial-07.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6d39aa27-867f-4e6a-8dee-53c1b4327341/RPSWC-homepage_BEFORE+SM.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c5c822fe-16db-4f00-b20f-665bf7a72843/RPSWC-homepage_AFTER+SM.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7ce67905-01e4-4afa-8f2b-f1759e4a2362/Homepage_Here+I+Am+Box_BEFORE+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ecf68120-e454-47f7-92ef-2b094d80b057/Homepage_Here+I+Am+Box_AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1fd9ea6d-5d44-4b6c-ba62-79b476bbb825/Individual+Product_Here+I+Am+Box_BEFORE+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/569ef011-b5c5-42c8-aae9-eec105fe6bee/Individual+product_Here+I+Am+Box_AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e89b68c1-5cb0-4753-8c22-58c1e0e18119/elishwarlop-about-BEFORE+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b56c8500-e908-4eae-836f-8db745ca4c03/elishwarlop-about-AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9b3456ef-9be0-49a1-b9c2-ffe76335cee6/NDNY-ProjectPAGE-before+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f3ad0416-6bfb-4c0d-a5a4-7ef7cdb1290f/NDNY-ProjectPAGE-after+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/560702fa-0a79-412d-912d-c7676ea1fdda/auroralampworks-services-before+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c055e75d-fb3f-4ba0-9473-b2a6ad7ac3b4/auroralampworks-services-AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/23011b95-5602-41c5-8541-92404da24d2c/sewvintagely-ribbon-BEFORE+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cf4e43c3-5abd-4005-85d2-23242282141b/sewvintagely-ribbon-AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a2d476d8-cdde-4553-ab35-c70f1842bb91/learutledge-homepage-before+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3f4b22ad-34e1-40f3-ad24-163b610fbb37/learutledge-homepage-after+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a5a413a1-ec32-4e61-9346-83d6f04d6912/nikkialagha-FLOWSCONCE-BEFORE+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d68707c1-cdef-44d7-b7c3-e92c2dce8feb/nikkialagha-FLOWSCONCE-AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f93f101f-f929-4dbb-a52c-d8c45da56495/marioncage-trade-BEFORE+copy.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b1ff1c1e-9ece-4fbb-b77f-347f4e96b382/marioncage-trade-AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e5a03eec-934d-468f-ae47-942806f3cceb/LaurenHBStudio-POTTERYMAIN-before+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3cb1d125-7c23-470f-8d58-5998424ee34e/LaurenHBStudio-POTTERYMAIN-AFTER+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/85fe097d-fd42-4771-875e-5d70faa89a2d/threadandwhisk-homepage-before+copy.png Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/494f94c0-7d8b-4d81-adb4-676946510eed/threadandwhisk-homepage-after+copy.jpg Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/how-to-pitch-for-gift-guides daily 0.75 2024-07-22 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1684767651073-4H1INSQFFQKPC3PTFKP4/2022_GG-Press_Testimonial_04.jpg PR Course: How to Pitch for Gift Guides https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1684767505503-EH2FCR7EMQGQAGPY8LW2/2022_GG-Press_Testimonial_01.jpg PR Course: How to Pitch for Gift Guides https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1684767595917-62L63OI384LF34NLXPR4/2022_GG-Press_Testimonial_02.jpg PR Course: How to Pitch for Gift Guides https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1684767621669-1733RVPA020Y4FO7VTTN/2022_GG-Press_Testimonial_03.jpg PR Course: How to Pitch for Gift Guides https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1684767673322-KD8MQY2NFNO16ALCTDEY/2022_GG-Press_Testimonial_05.jpg PR Course: How to Pitch for Gift Guides https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1da7da0a-ded8-4cc9-bd57-f023b8b92a2b/Interface-GiftGuide-Course-2023.png PR Course: How to Pitch for Gift Guides This is an image from our how to pitch holiday gift guides PR course. This Wolf Craft PR course includes holiday gift guide pitch examples and more tools to do your own pr. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5be613b3-984e-4581-94be-a293b1f4b162/GG-Clippings-Banner.png PR Course: How to Pitch for Gift Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/39e49351-c9a3-4fc1-ae60-fe3028b2ac9a/IMG_7879.jpg PR Course: How to Pitch for Gift Guides - Hi, I’m Nora I’ve worked in PR for 17+ years and have been running my public relations shop Wolf PR since 2011. Since gift guides are such a stellar PR opportunity, every year Wolf PR works to get more features than the year before. And if I’m humble bragging (or normal bragging?) I’ve gotten really good at pitching gift guides. I finally took all that knowledge and put it into the course I wish someone had made for me. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cbae774b-63df-4b9b-a6ff-a931486168d6/2023_Master+Copy+JV+GG+Slides+-+2.0.png PR Course: How to Pitch for Gift Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/989e8302-6fb1-4041-81f0-4e858d8e3dc3/Wolf+PR+Press-SMALL02.gif PR Course: How to Pitch for Gift Guides We’ve been getting our retainer clients into gift guides for 10+ years. When you sign up for this course, you’ll get access to all our gift guide expertise! So, you’ve got two choices… Keep scouring the web for free posts with incomplete info as you cobble together a gift guide pitch plan. OR Get the time-tested tools and email scripts to ensure you’re pitching the right publications, at the right time, the right way. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3b9aa8cf-f012-4035-8aeb-1feb2107c2ba/GG-Wins%2BTestimonials+for+salespage+copy.png PR Course: How to Pitch for Gift Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1612279461034-I9Z7RVAT7O8NMVG3JI57/hunker-holiday-gift-guide.png PR Course: How to Pitch for Gift Guides - Independent brands, designers, and makers who want to see their products in gift guides but don’t know where to start. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1612279877799-JHNDRW6LQ761WTI6CKU6/design-milk-holiday-gift-guide.png PR Course: How to Pitch for Gift Guides - Anyone who sells “giftable” products like: home goods, tech products, jewelry, consumables, small electronics, ceramics, stationary, books, beauty products... the list goes on and on. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1612283049272-ME6ZYKABIYALZX0EGXGR/My-domaine-holiday-gift-guide.png PR Course: How to Pitch for Gift Guides - Publicists & in-house marketing teams who want to supercharge their holiday season outreach. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/33419549-814c-43f5-b638-d735b0a51b02/IMG_8072_2.jpg PR Course: How to Pitch for Gift Guides - ✔ Lifetime access to all my gift guide pitching knowledge. ✔ My tried and true method to find the right publications for any giftable product. ✔ My week by week pitching calendar, so you know precisely when to reach out. ✔ The exact email pitch scripts that I use every year. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6b585e05-2d23-4f50-8bae-a61f79cdf804/GG-Wins%2BTestimonials+for+salespage+copy-02.png PR Course: How to Pitch for Gift Guides - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1612538072408-4JBXLGPRV05H4CCS5YJ6/holiday-gift-guide-participant-testimonial.png PR Course: How to Pitch for Gift Guides This is an image of Jenny, a publicist who took our how to pitch holiday gift guides course. She learned how to pitch magazine editors and how to make a holiday gift guide media list. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ff95d84a-982a-4c9c-86a4-ed78f681ec8e/Wolf-PR-Clippings+copy.png PR Course: How to Pitch for Gift Guides - You may think that PR is totally mysterious You might be overwhelmed if you’re pitching for the first time. Or for the second time after an unsuccessful first time. If you don’t have a plan to follow, it can be easy to make mistakes, get off track, and never end up sending pitch emails to editors. That’s why I took all my knowledge from successfully pitching gift guides for 16+ years to create this step-by-step course, How to Pitch for Holiday Gift Guides. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/26fec195-deec-4e3d-9e98-8d047394c64b/Pitching-All-Year-Salespage-Graphic+copy.png PR Course: How to Pitch for Gift Guides - Did I mention the BONUS module about getting press all year?? I want you to take all you’ve learned pitching gift guides and get press for your products all year! That’s why we added a BONUS module about how to pitch your product for ALL the other holidays, a $450 value, for free! You’ve built an editor contact list, now you’ll know exactly hot to pitch them for Mother’s Day, Father’s Day, Valentine’s Day, even things that are not quite holidays, like back to school and summer time entertaining. psst! All headlines to the left are articles that Wolf PR has secured client placements in! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1f0941fb-037b-40ad-983c-d04b3548db84/AF-Link-Guide-Clipping+copy.png PR Course: How to Pitch for Gift Guides - …and a second BONUS module about pitching with affiliate links! Media has changed A LOT in the past few years, that’s why we’ve added a bonus module all about affiliate links, a $100 value, for free! What the Understanding Affiliate Links module covers: How affiliate links give you an advantage when pitching The most popular affiliate networks and how to get started The types of affiliate links deals you can set up for your biz How to pitch your affiliate link product What media outlets are looking for to publish your product psst! All the features to the right include placements with affiliate links that Wolf PR secured! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b89ad12b-13d4-465a-bf5c-301b7c20a4fa/Asset-Guide-Clipping-TRANSPARENT.png PR Course: How to Pitch for Gift Guides - … yet another BONUS about photography! Since photography is *the most important* part of media outreach, we’re including our Product Photography for Media Outreach PDF guide, a $74 dollar value, for free! This 40 page guide covers: An intro to product photography for media A detailed description of the 7 types of media images with examples of each, and links to the articles where they appeared Tips on how to strategize before you hire a professional photographer More tips for shooting and editing your work Best practices to create file management systems editors will love https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1612274133435-YCUAIP5WEGT9NATMGE7T/how-to-get-into-gift-guide-research.jpg PR Course: How to Pitch for Gift Guides - This is a lifetime-access, self-paced PR course No fitting zoom calls into your busy schedule No worrying about when you’ll lose access No waiting around for new modules or videos You can do this course at your own pace, from home or anywhere in the world. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/048170c5-b540-4942-a4ad-82733041c7f5/Press-Example-Haand+copy.png PR Course: How to Pitch for Gift Guides - But, what if I hired a PR firm instead? PR firms charge thousands of dollars per month to do media outreach for you. That’s what my sister company Wolf PR charges. We’re really good at it, and we charge appropriately, but for many businesses that expense isn’t realistic. In fact, this is why I created Wolf Craft! I’ve seen the impact media placements have had for my clients. I wanted to create an actionable PR course for businesses like yours who want press but haven’t been able to work with a retainer PR firm. Image: Wolf PR placement for client HAAND in Green Building & Design https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/af6faf3d-653c-4182-8a27-6c6ac31056a4/IMG_8250.jpg PR Course: How to Pitch for Gift Guides A bit more about me, and why I’m even qualified! I’ve worked in PR my entire professional life and have been running my boutique public relations shop Wolf PR since 2011. Because holiday gift guides are such a stellar PR opportunity, every year Wolf PR sets the goal to get more gift guide features than last year. And if I’m humble bragging (or maybe just normal bragging?) I’ve gotten really good at pitching gift guides. One year we got so many gift guide placements, one of our clients pulled their giftable products apart from their furniture line and started a whole new website! Another client relayed the ultimate compliment, “Our product has been featured in so many gift guides this year! We’ve never had this much publicity, even after working with other PR firms.” All this to say, gift guide placements make a big bottom-line difference, and we know our stuff. In 2020 (during the Corona outbreak, no less!) I decided to launch Wolf Craft to address PR needs that Wolf PR was not designed to do. I wanted to help small businesses do PR successfully in-house. I was surprised to learn that most holiday gift guide advice available online was very surface-level. That’s why I made this very niche PR course. I worked hard to build a course that helps makers and small business pitch to be featured in gift guides. You’ll learn the things that I do every year to get my clients tons of press placements to support their holiday sales goals. I finally took all that knowledge and put it into the course I wished someone had made for me. The tips in this course, like all our work, are useful and actionable and always abide by our no-fluff policy. https://wolf-craft.com/custom-media-list-opportunities-kit daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7175e2f6-9c1e-4f4f-b7fe-036a8dd94a7e/airtable+media+opps+small.gif Custom Media List & Opportunities Kit - Make it stand out ⬆ See a sample custom media list ⬆ https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b630e1a6-7801-4d36-9cad-c0429745ddda/IMG_8250.jpg Custom Media List & Opportunities Kit Hi, I’m Nora. I’ve spent over 17 years working as a publicist, helping creative businesses get noticed through PR. Along the way, I realized something important: the right connections and opportunities can make all the difference. But finding the right editors, understanding pitch timelines, and knowing where to focus your efforts? That’s not always straightforward. That’s why I created the Media List & Opportunities Kit. I’ve worked with brands of all sizes—from startups to established companies—and one thing is always true: success starts with pitching to the right people. But most media lists out there don’t cut it. They’re too broad, outdated, or irrelevant. I wanted to create something better. After years of working as a publicist, I’ve seen how having the right tools can transform PR efforts. Whether it’s connecting with editors who are actually interested in your story or understanding the best times to pitch, these small shifts lead to big wins. When you receive your kit, you’re not just getting a list—you’re getting years of PR expertise and a partner who’s rooting for your success. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6aba47d7-b647-4cff-89c0-e4e074fb7f90/Faye-bell-Azure-custom-media-list-press.gif Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0dea3fce-9441-431a-a75b-d71a686d4631/Faye-Bell-Custom-media-list-testimonialpg Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b6650d9e-77a7-4f4a-9702-a5bc91665709/Faye-Bell-BOH-custom-media-list-clipping.jpg Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8bc277f5-4549-4124-922d-575ccd7aa386/Faye-Bell-ModernLuxury-2023-por.jpg Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/about daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6263ab50-b7c9-405f-932e-954a083b2049/IMG_8176_2.jpg About Wolf Craft - At our core we’re storyfinders. Our goal—to help you get the most mileage out of everything you create. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d7d8c4c1-3fea-4eac-801f-2292bb7d9b6a/GC-IndustrialSketch.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0892a2a1-26f3-4228-9299-745cbb7b243c/GC-DesignMAg.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bef3c504-a348-4694-a725-6cd6da036ad7/IMG_8250.jpg About Wolf Craft Nora Wolf Nora has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. Nora’s undergraduate degree in art and design continues to inform/inspire her current work as a design publicist. Wolf PR specializes in furniture, textiles, lighting, and collectable design, in addition to this they have consulted with a wide range of companies, from a Fortune 300 multinational chemical company to DTC cat food start up; they always welcome a diversity of clients. Nora has also always maintained a small business, enjoying the intimacy and agility that comes from having a nimble and dedicated team. In 2020 (during the Corona outbreak, no less!) she decided to launch a second business, called Wolf Craft, to address PR needs that her first company, Wolf PR, was not designed to do. She is particularly excited about working one-on-one with other small businesses to help them tell their stories. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ae3e406c-0a72-4e9c-a5dc-340e989b91e7/IMG_8211.jpg About Wolf Craft Kirsten Larson Kirsten is an interdisciplinary designer, urbanist, and communications strategist. Her research skills and ability to connect the dots are where she provides the most value. This is the thread that ties together Kirsten’s wide breadth of experience, from Fulbright Scholar to design instructor, architect, research lead—and now storytelling strategist and co-founder of Wolf Craft. At Wolf Craft, Kirsten helps businesses stand out in their field with original content for marketing, sales, and PR efforts. Her wheelhouse is design, the built environment, and technology. Kirsten has worked on topics ranging from the commercial real estate crisis (and its opportunities) in San Francisco to women-led thought leadership in industrial design to urban art practices in Brazil. She is highly skilled at leading initiatives that require thoughtful planning to manage many moving parts. Kirsten holds a master’s degree in architecture and urban planning from the University of California, Berkeley and a bachelor’s degree in fine art from The School of the Art Institute of Chicago. https://wolf-craft.com/home daily 1.0 2025-04-22 https://wolf-craft.com/enterprise daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4b0e48f5-749a-4095-9332-86f186af287d/level_Testimonial+banner.png Wolf Craft for Growing Companies https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7d9434de-cd24-48f9-ad00-7a3c2592a567/notch_Testimonial+banner.png Wolf Craft for Growing Companies https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/94899e49-d724-412c-9794-2a5b48b98e86/HW-logo-1+copy3.png Wolf Craft for Growing Companies https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/62dc2217-be62-4793-a5e8-16ea55ba596a/two_Testimonial+banner.png Wolf Craft for Growing Companies https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/60f3b644-0ca7-4dd3-9b9c-bc7d24807345/OWP_Testimonial+banner.png Wolf Craft for Growing Companies https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a25cd28f-7681-4a11-9a38-82240696df6d/WC-LandingPage-Growing-Companies.png https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dbf4f279-bb6c-483b-90de-075be65132e6/PRess+logos+banner-growing+companies+copy.png Wolf Craft for Growing Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1374691d-f32a-43b8-9628-ed01004819e8/GC-Construction.png https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8478e318-77dd-41a9-81b6-0c4ad27a023e/GC-App.png https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3e6f77ec-0732-4e1c-a619-44c1ae234c9d/GC-Building.png https://wolf-craft.com/enterprise-services daily 0.75 2024-06-27 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d636e990-84df-4590-9306-4802fcc2b5a0/GC-Moodboard.png https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/61abb2a7-f3ca-49f0-bb0a-35c63e0da995/GC-App.png https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/47174a0e-e555-426a-868f-57fc532a4ac5/Peer+Audit.gif Services $$$$ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c4b46148-b218-403a-ade9-336cdc43075c/Content+SOP+and+Calendar.gif Services $$$$ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7175e2f6-9c1e-4f4f-b7fe-036a8dd94a7e/airtable+media+opps+small.gif Services $$$$ https://wolf-craft.com/enterprise-custom-media-list-opportunities-kit daily 0.75 2025-05-23 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7175e2f6-9c1e-4f4f-b7fe-036a8dd94a7e/airtable+media+opps+small.gif Custom Media List & Opportunities Kit - Make it stand out ⬆ Sample Custom Media List ⬆ https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c62013e8-b967-4065-b67d-4689525319dd/IMG_8250.jpg Custom Media List & Opportunities Kit Hi, I’m Nora. I’ve spent over 17 years working as a publicist, helping creative businesses get noticed through PR. Along the way, I realized something important: the right connections and opportunities can make all the difference. But finding the right editors, understanding pitch timelines, and knowing where to focus your efforts? That’s not always straightforward. That’s why I created the Media List & Opportunities Kit. I’ve worked with brands of all sizes—from startups to established companies—and one thing is always true: success starts with pitching to the right people. But most media lists out there don’t cut it. They’re too broad, outdated, or irrelevant. I wanted to create something better. After years of working as a publicist, I’ve seen how having the right tools can transform PR efforts. Whether it’s connecting with editors who are actually interested in your story or understanding the best times to pitch, these small shifts lead to big wins. When you receive your kit, you’re not just getting a list—you’re getting years of PR expertise and a partner who’s rooting for your success. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6aba47d7-b647-4cff-89c0-e4e074fb7f90/Faye-bell-Azure-custom-media-list-press.gif Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0dea3fce-9441-431a-a75b-d71a686d4631/Faye-Bell-Custom-media-list-testimonialpg Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b6650d9e-77a7-4f4a-9702-a5bc91665709/Faye-Bell-BOH-custom-media-list-clipping.jpg Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8bc277f5-4549-4124-922d-575ccd7aa386/Faye-Bell-ModernLuxury-2023-por.jpg Custom Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/landing-pg-image-do-not-delete daily 0.75 2023-11-15 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8d24d262-f2d5-439d-9b7f-ea4c05fd1289/WC-LandingPage-Growing-Companies.png https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/aab42808-3acb-4e3f-a09a-148a1085fc55/WC-LandingPage-Small-Biz.png https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/043db64b-7ceb-4751-a436-751304bb5f56/Landing-page-background.jpg https://wolf-craft.com/holiday-gift-guide-live-workshop-dates daily 0.75 2024-06-24 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/321cc79e-dadd-400b-9a46-266d329580f8/WorkshopScreenshot.JPG 2024 Holiday Gift Guide Workshops - Click on the date below to register, free! You’ll get a link to join live and get access to the recording.! All workshops are held 4:00 - 5:00 pm EST. July 9th July 30th https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bef3c504-a348-4694-a725-6cd6da036ad7/IMG_8250.jpg https://wolf-craft.com/one-on-one daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/39ef388f-40c4-4c22-badb-0db3c88a5686/Karin+Van+Mierlo.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d58f06b8-7354-4c56-b9fd-4421009a6813/Cat.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/da4783e3-8ce9-4c3f-b261-e81bbdf8cb32/Rousseau.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e83912e1-de9c-4abe-8587-bbcfed5ac3f9/Sin-Ca.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/302a50e4-5336-4b24-8539-2186675f21a0/Tomma+Bloom.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bc899b86-ec97-4912-83dc-213cb1527c5b/Kate-banner-white.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9019be86-a2bf-4331-80a6-cda91f125f20/Faye-Bell-ModernLuxury-2023-landscape.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/35d5e132-01f9-49f4-876d-bf4aba1d3288/Lauren+Venell-Chicago-Reader-singlepage.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/eaa3388d-f319-43b6-81a3-7880164548f7/Faye-bell-Azure-2023-SM.gif One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0c8558fa-e4b9-4a82-a50e-2940a9552e57/Sarah+Arnoff+Yeoman_SeattleTimes_02.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/830d9e27-2c5b-444c-be36-9a0bd6a5f678/Faye-Bell-BOH-2023.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dc0fc9dd-0c85-41d5-a493-eb0d9f3f8615/LX_COM38_Market_Spotlight-1.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1d242815-e406-421f-bc9f-ee6bd5e6523c/Press_Dezeen_Cat+%281%29.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/875ca879-0701-444f-93a8-ad93cc687b3d/Maud-TextileEye.JPG One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/891949fd-37d5-4899-8b54-a39adb482eed/Andrew-Kodakprofessional.JPG One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b0da5c98-3a6e-401a-bc6e-5ca1358014a0/Press_Surface_Cat_Wolf-Craft.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bb12fdbc-890a-4603-bc50-d10f4d5c3823/Press_Clever_Shialice+%281%29.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fca992ad-9ba5-4622-a2d0-0d4398b80ad9/Sinca-Surface.JPG One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8ae5202c-aa67-4dd9-a3c5-35b4b3efcc7c/Businessofhome-tomma_crosland_nycxdesign.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b307312b-926b-45f8-8929-1cdc43c094c4/Lorekform-ADpro-Wolf-Craft.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/718cee14-6d97-480a-8fa6-f2f2786baf61/Carmen-goop01-2021.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/599e9ea2-2072-4cc6-a731-b9d80b9334ef/Lorekform-DesignMilk-Wolf-Craft.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7dba1d66-0ce4-4eb7-9e4d-0967295a570a/TommaBloom-BOH.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4d23e3fd-fc70-4e9d-b25c-8e85a31bf9df/CarmenEllis-BOH.png One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/da7d6e5a-4a8f-4f99-9172-036a01b8aab4/20px-Press_Surface_Lorekform+copy.jpg One-on-One PR Consulting https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/33419549-814c-43f5-b638-d735b0a51b02/IMG_8072_2.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a7c96007-ac8f-4d7e-8af9-22e8266f8f4a/PRess+logos+banner+copy.png One-on-One PR Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4d8ea3f0-e0f9-4ac1-924d-49a87e415b9f/IMG_7804.jpg https://wolf-craft.com/mobile/5-day-pitch-the-media-mini-course daily 0.75 2025-03-10 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cdc67cf8-4d1b-4a45-a054-e3df6986ba3a/Next+Gen+award+%281500+x+250+px%29+%281500+x+250+px%29+%281500+x+450+px%29+%282%29.png Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/79b4d8bd-a15c-484c-afcf-f1b82dd24dce/5-Day-Pitch-Challenge-Freebie-Wolf-Craft-Large-TALL-2024.png Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/703f12d2-eddf-4204-bd1a-14e34ff451ce/Mini-Pitch-DM-03+%281%29+copy.png Pitch the Media Mini Course - Make it stand out Ruchita, founder of Green Beauty Co, knew press features were an important way to get the word out about her brand. BUT she didn’t have the budget to hire a retainer PR firm. To secure the media features she wanted, Ruchita would have have to do media outreach on her own. We suggested she start with this mini course! And after following our straightforward steps she quickly landed two placements in her first month of pitchig! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/71f69169-2c28-42ed-94fd-e2b07053d65f/GreenBeauty-5dayPitchCourse.png Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7e8f7049-b412-41d7-89b7-428c12749f89/Nora-PR.jpg Pitch the Media Mini Course - Make it stand out Hi I’m Nora — I’ve worked in PR 20 years and have been running my own public relations shop, Wolf PR, since 2011. I’ve secured thousands of features in all the top publications—Real Simple, Martha Stewart, BuzzFeed, domino, Cosmopolitan, Wirecutter, Refinery29, Apartment Therapy, and more. I started Wolf Craft to help creative business owners (like you!) learn the *craft* of PR. So many smart creative folks want media attention, but don’t have the budget for retainer PR. This mini course includes the same techniques that I use everyday when pitching my full-time client’s businesses. It’s the intro to PR that I wish someone had built for me. Now, you can benefit from my expertise to get top media placements for your work. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9b28243c-38b2-4a32-ab1d-c740e4462258/MiniPitchCourse_Testimonial-02b.jpg Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ca8f5804-3937-403c-8fbe-1f77406570c9/MiniPitchCourse_Testimonial-01.jpg Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e7588023-0243-4719-a30d-55abbbbf69ca/MiniPitchCourse_Testimonial-03b.jpg Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/how-to-use-affiliate-links-to-get-more-press daily 0.75 2024-12-14 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3bd4f23e-5b62-439c-90c5-c4825054bb29/AffLink-Training-final.gif How to Use Affiliate Links to Get More Press Do you run an e-commerce shop? If so, you’d probably like to vastly increase your chances of getting your products into top media outlets. An affiliate link program can do just that. Learn how to pitch using affiliate links in our newest PR training. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/08c6871b-337e-4c55-b1a1-ed4438ecdf74/aff-TheStratigist_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fc7bf0a0-d83d-46a4-8e8f-d9de85fba8ae/aff-Veranda_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1933033c-5342-4cfb-b614-15b1ced43f6e/aff-HouseBeautiful_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/8e93cf54-96ba-4717-a5f6-82195ac00f43/aff-BuzzFeed_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6fff1a7c-8ac5-46bb-9f4d-b60916b5ccf5/IMG_7879.jpg How to Use Affiliate Links to Get More Press Hi I’m Nora — I’ve worked in PR my entire professional life and have been running my boutique public relations shop, Wolf PR, since 2011. I’ve secured thousands of features for my client’s products in all the top consumer publications—Real Simple, Martha Stewart, BuzzFeed, Cosmopolitan, Wirecutter, domino, Refinary29, Apartment Therapy, and more. Before the pandemic none of my retainer clients had affiliate links set up. Now they all do. The media has changed and I’ve evolved to stay on top of it. What does this mean for you? Now you can benefit from my growing knowledge set to get coveted media placements for your products. Previously our Affiliate Link PR Training was only available to our full How to Pitch for Holiday Gift Guides cohort. But, after many requests, we’re making it available as a stand-alone training! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6c3141d5-ff9d-42af-86b6-f124c5477b40/aff-Refinary29_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/eb7e47e3-1e72-494b-b346-8deaf28418c1/aff-Dwell_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3e5693bd-8c35-4185-bb37-f90f7712c6a0/aff-Today_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/45eb8670-ef43-420f-a494-86d25208ad0e/aff-AptTherapy_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/67f9b96e-0a52-43d5-a32b-e3684a78b935/aff-Forbes_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/eb687260-cf92-4294-bddd-bf00225fcd7e/aff-domino_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9c7662f6-ff04-4fe4-8d33-7974f9c58eaf/aff-GoodHouskeeping_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9d7894a8-ce15-4624-9f16-c5dbd89e1fbb/aff-Esquire_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d3125f77-6d51-4df6-a73c-64d30c789037/Diagram+for+aff+links.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/press daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/27e95a57-605f-435e-8c26-96ebeb4e5699/PR-Net-Award_Wolf-Craft.jpeg Press - PR Net Next Gen Award | 2024 The PR Net’s annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR. The judges looked at areas of innovation shown in the candidates’ work, successful campaigns they’ve spearheaded, their thought leadership impact, and how their marketing initiatives have shaped culture - both internal and external - in positive ways. Read more here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f3e271a6-8a6f-4e49-953e-e485739c8b5d/Aeolidia_Wolf-Craft_Crop.png Press - Aeolidia | Sept, 2024 “If you make products and you have a limited budget, you need to prioritize one type of image — it should be “silhouette” shots, also known as “solo-against-white, white sweeps, and e-comm photos.” In these images, your work appears well-lit with minimal shadows against a completely white background, with no wrinkles, shadows, or extra information.” —Nora Wolf Read the full post here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/89e1432c-622b-40d7-878e-c58f888269f3/ecommercebadassery_Nora-Wolf_Crop.png Press - ecommerce badassery | March, 2023 "By paying attention to your peers, you not only know what’s going on, but you also have a list of key publications that are potentially interested in what you’re doing since they’re writing about your industry. You can’t pitch the exact same story that story has been told, but you have a bit of insight into the content they’re producing." —Nora Wolf Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5dd7b708-0bcb-414d-a2a2-e0ba5d354ff9/Ecommerce-impact_Nora-Wolf_Crop.png Press - eCommerce Impact | Sep, 2022 “If you want to get media attention for your business, you have to read the publications that write about your industry. Both trade and consumer facing publications. If you're not reading them, you don't know what people are saying. You don't know what's current and relevant. You don't understand trends that you can tap into. And all this makes it hard to articulate to an editor what makes the thing you do and sell different, what makes it “newsworthy.” —Nora Wolf Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c2afee26-54e2-4765-9cb1-bbb1d3f70a32/Flourishthriveacademy_Nora-Wolf_Crop.png Press - Flourish & Thrive | May, 2022 Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. I sat down with PR expert Nora Wolf to discuss how to prepare for the holiday season and craft email pitches that will get your products noticed by editors. Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/289f1c77-a557-43b4-a61c-ef50addea046/Girl-Gang-Craft_Nora-Wolf_Crop.png Press - Girl Gang Craft | March, 2022 If you’ve been wondering how to get featured in your favorite publications for free, then tune in as Phoebe and Nora unpack why earned press matters for small businesses, what editors are looking for, what you need to do to make your offerings pitch-worthy, and how to do your own research to identify the right niche for you. Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6256af45-6d56-44dd-8c54-2d3a56f0a07f/Honering-her-Craft_Wolf-Craft-Crop-01.png Press - Honing Her Craft | Sep, 2021 “Kirsten: When it comes to work, we’re a good match because Nora is very deep in her skills and I’m more broad. She’s very good at translating a creative person’s brain and processing that into something that the media is interested in, which is ultimately what our business is about.” —Kirsten Larson Read more here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7631bf86-d92e-4c7e-b359-5666661ac650/Business-of-Home_WolfCraft_Crop.jpg Press - Business of Home | June, 2020 Nora Wolf, founder of New York–based firm Wolf PR, has partnered with Kirsten Larson to launch Wolf Craft, a new firm seeking to use design-thinking strategy as a foundation to consult and support clients that wish to conduct their own public relations rather than hiring a retainer. Read more here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1528f494-09a4-4fd7-b698-0572ebc5d77b/Gifts%2Band%2BDec%2BWolf%2BCraft%2B1.jpg Press - Gifts & Dec | June, 2020 “The most important thing any business can do is take great photos. Our industry is an aesthetic-forward one. It doesn’t matter how rich you say your colors are, how nice you claim your proportions to be, how minimal the design is. If I can’t see it, then I don’t believe you.” —Nora Wolf https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0e33e6c8-2ff0-4172-9856-27b490571bf0/Dylan-Jahraus_NoraWolf_2025.png Press - Etsy Podcast | April, 2025 First, Nora explains how the media works. Then, she breaks down how to pitch your products the right way. Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/de83bdd7-77fc-4de1-981e-b20171f85c1a/Janselandco_Nora-Wolf_Crop.png Press - I Created That | July, 2024 In this episode, you’ll learn: - Who are gift guides for - How gift guides can expand brand recognition and sales - What product owners should consider if you want gift guide press - Where you can find more information about gift guides Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b8ec9310-9557-4134-bfa6-0d60bfd0159c/Happyland-creative_Wolf-Craft_Crop.png Press - Happyland Creative | July, 2024 We are excited to welcome PR expert and boutique agency and consultation firm co-founder, Nora Wolf, to share her expertise on getting your products featured in media during the holiday season. We are BIG FANS of Wolf Craft and highly recommend checking out their content for insanely helpful PR tips and advice for small businesses. Thanks Nora! Read the full post here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c67b250b-a5ee-4cf1-89e2-7552d327a888/Proof-to-Product_WolfCraft_Crop.jpg Press - Proof to Product | April, 2024 Product development cycles require advanced planning, so does pitching the press. During this episode, we're talking about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides. Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/57177b88-e049-4137-8943-abecd4d6f412/ADPro_WolfCraft_Crop.jpg Press - AD Pro | August, 2023 Wolf also recommends that designers reintroduce themselves in stories and posts once a quarter. That can mean a short video saying hello and letting your audience know who you are, ore even giving a brief tour around your studio. “You’re always getting new followers—and even your old followers may not remember who you are or what you do,” she shares. “They want to keno what makes you special, so [don’t be afraid to let] your personality shin through on your feed.” Read it here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b97a7d55-9320-4098-bccf-1ee3b5717a4d/Kelly-Bennit_Nora-Wolf_Crop.png Press - Emerging Brands Podcast | August 2022 I bring people on my podcast who I deeply admire and today I have Nora Wolf. Nora Wolf owns not one, but TWO PR companies and is on the show today to share how she got started. I’m so excited for you to hear her story because it gives me goosebumps! If you are in need of PR services look no further than Wolf PR and Wolf Craft. Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7c82da8b-2cc2-4a3b-9683-1c8bdf932048/Retail-for-the-rest-of-us_Nora-Wolf_Crop.png Press - Retail for the Rest of Us | May 2022 Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t. Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9904fba0-f567-4fa9-b63f-f3101812bd3a/PR-Week_Nora-Wolf-Crop.png Press - PR Week | November, 2021 “Put yourself in the shoes of someone (like an editor who gets 100 emails a day) who has never heard of you and an email from you popped in their inbox. Create one very clear short paragraph to describe what you do and how you're demonstrably different.” —Nora Wolf Listen here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/789b4d39-2f36-4799-8879-fba1de405d88/For-the-Interested_Wolf-Craft_Josh-Spector-Crop.png Press - For the Interested | October, 2021 We’re in a golden age for creativity newsletters. But, in order to take advantage of the incredible wisdom, resources, and inspiration available, you have to know where to find it. Following are the newsletters about creativity I most often recommend if you’re looking to learn how to become more creative, grow your audience, and build your career… See the list here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9db5d05b-6997-43e2-b996-008ca6006a7b/5_5_NoraWolf-20x200-03.png Press - 20 X 200 | March, 2021 “Design is a great industry to be part of and its not as cut throat like one might expect. This year I was lucky to get closer to so many design publicists with regular calls to share resources. No one views each other as competitors, the pie is big enough for everyone. All that to say I believe I have a responsibility to keep this industry kind, thoughtful, and transparent!” —Nora Wolf Read more here. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/26f0c9e5-7134-4091-9313-0fcb7d1f5b03/Wolf-Craft_SightUnseen.jpg Press - Sight Unseen | October, 2020 Sight Unseen founders, Jill and Monica, are taste makers in their own right, always picking young designers who later go on to dominate the design industry. So you can imagine our delight to be selected for a feature on new PR services for creative businesses. https://wolf-craft.com/tweak-edit-pr-website-review-lottery daily 0.75 2024-12-05 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6321dc34-ecbe-4dfc-9c8e-71ebf4cd5793/IMG_8032-WEB.jpg Tweak & Edit PR Review LOTTERY - Congrats, you’re in! You’ve been entered into the lottery to get 1/2 off our full Tweak & Edit PR Review ($327 instead of $655). We will select a winner on November 4th, 2024. If you’re selected, we’ll email you using the email address you used to sign up for our newsletter. We want to share the learnings! If you’re selected, you must agree to let us share your review video publicly. ↓ Lean more about our T&E below↓ https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d00bb664-0c34-4419-85db-41fbccd0ef16/Testimonial-05-B.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2d5d6afe-bce2-4fc2-b701-4e6963570be6/Testimonial-09.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dd8f344b-47e4-492a-9659-93fc2fe18a14/Testimonial-02.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f8a3b5de-522b-4b25-b79e-765fa949d5d2/Testimonial-03.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/27efe1bf-cc2d-4316-96e0-b7fa699d80d4/Testimonial-01.jpg Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/41da929a-91e7-4576-9683-16d8ff4af87d/Testimonial-04.jpg Tweak & Edit PR Review LOTTERY - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a5a413a1-ec32-4e61-9346-83d6f04d6912/nikkialagha-FLOWSCONCE-BEFORE+copy.png Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d68707c1-cdef-44d7-b7c3-e92c2dce8feb/nikkialagha-FLOWSCONCE-AFTER+copy.png Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f93f101f-f929-4dbb-a52c-d8c45da56495/marioncage-trade-BEFORE+copy.jpg Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b1ff1c1e-9ece-4fbb-b77f-347f4e96b382/marioncage-trade-AFTER+copy.png Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e5a03eec-934d-468f-ae47-942806f3cceb/LaurenHBStudio-POTTERYMAIN-before+copy.png Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3cb1d125-7c23-470f-8d58-5998424ee34e/LaurenHBStudio-POTTERYMAIN-AFTER+copy.png Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/85fe097d-fd42-4771-875e-5d70faa89a2d/threadandwhisk-homepage-before+copy.png Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/494f94c0-7d8b-4d81-adb4-676946510eed/threadandwhisk-homepage-after+copy.jpg Tweak & Edit PR Review LOTTERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/tweak-edit-pr-website-review-gift-guide-course-discount daily 0.75 2025-02-10 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4e74eb44-8401-477e-af48-449630519c5e/IMG_7944.jpg Content that Converts - Why did we build the Tweak & Edit PR Review? We’re Nora and Kirsten. We’ve spent years helping creative businesses use PR to get noticed. Along the way, we realized something important: not every business has the resources for a full PR strategy, BUT every business does have a story worth sharing. A small budget shouldn't hold you back. That’s why we created the Tweak & Edit PR Review. Many brands come to us frustrated. They’ve been trying to get press or boost sales, but haven’t seen the success they were hoping for. Often, they don’t realize what is missing before those big wins can happen. These are the kinds of things you only know when you’ve spent years working in PR. With over two decades of experience in PR and strategy, we know how small changes—like sharpening copy and photography, or fine-tuning a newsletter—can have a big impact. We wanted to take everything we’ve learned and offer it in a simple, approachable way. When you receive your Tweak & Edit, you’re not just getting edits—you’re getting years of PR know-how and a team that’s rooting for your success. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d00bb664-0c34-4419-85db-41fbccd0ef16/Testimonial-05-B.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2d5d6afe-bce2-4fc2-b701-4e6963570be6/Testimonial-09.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dd8f344b-47e4-492a-9659-93fc2fe18a14/Testimonial-02.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f8a3b5de-522b-4b25-b79e-765fa949d5d2/Testimonial-03.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/27efe1bf-cc2d-4316-96e0-b7fa699d80d4/Testimonial-01.jpg Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/41da929a-91e7-4576-9683-16d8ff4af87d/Testimonial-04.jpg Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/de56616d-4dfb-423c-a4e2-f3b27c585cef/Testimonial-06.jpg Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1803d5ba-6464-4a1e-b7a9-080d04e0abf5/Testimonial-10.jpg Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b31af99c-90b0-431f-868d-cbd4e87a650b/Testimonial-08.jpg Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0c6af78f-1a7e-413d-a79e-978e1e058d08/Testimonial-07.jpg Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6d39aa27-867f-4e6a-8dee-53c1b4327341/RPSWC-homepage_BEFORE+SM.png Content that Converts - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f3ad0416-6bfb-4c0d-a5a4-7ef7cdb1290f/NDNY-ProjectPAGE-after+copy.png Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/560702fa-0a79-412d-912d-c7676ea1fdda/auroralampworks-services-before+copy.png Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c055e75d-fb3f-4ba0-9473-b2a6ad7ac3b4/auroralampworks-services-AFTER+copy.png Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/23011b95-5602-41c5-8541-92404da24d2c/sewvintagely-ribbon-BEFORE+copy.png Content that Converts - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3cb1d125-7c23-470f-8d58-5998424ee34e/LaurenHBStudio-POTTERYMAIN-AFTER+copy.png Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/85fe097d-fd42-4771-875e-5d70faa89a2d/threadandwhisk-homepage-before+copy.png Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/494f94c0-7d8b-4d81-adb4-676946510eed/threadandwhisk-homepage-after+copy.jpg Content that Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/tweak-edit-pr-website-review-masterclass daily 0.75 2024-12-05 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4e74eb44-8401-477e-af48-449630519c5e/IMG_7944.jpg Content that Converts Roadmap - Why did we build the Tweak & Edit PR Review? We’re Nora and Kirsten. We’ve spent years helping creative businesses use PR to get noticed. Along the way, we realized something important: not every business has the resources for a full PR strategy, BUT every business does have a story worth sharing. A small budget shouldn't hold you back. That’s why we created the Tweak & Edit PR Review. Many brands come to us frustrated. They’ve been trying to get press or boost sales, but haven’t seen the success they were hoping for. Often, they don’t realize what is missing before those big wins can happen. These are the kinds of things you only know when you’ve spent years working in PR. With over two decades of experience in PR and strategy, we know how small changes—like sharpening copy and photography, or fine-tuning a newsletter—can have a big impact. We wanted to take everything we’ve learned and offer it in a simple, approachable way. When you receive your Tweak & Edit, you’re not just getting edits—you’re getting years of PR know-how and a team that’s rooting for your success. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d00bb664-0c34-4419-85db-41fbccd0ef16/Testimonial-05-B.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2d5d6afe-bce2-4fc2-b701-4e6963570be6/Testimonial-09.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/dd8f344b-47e4-492a-9659-93fc2fe18a14/Testimonial-02.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f8a3b5de-522b-4b25-b79e-765fa949d5d2/Testimonial-03.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/27efe1bf-cc2d-4316-96e0-b7fa699d80d4/Testimonial-01.jpg Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/41da929a-91e7-4576-9683-16d8ff4af87d/Testimonial-04.jpg Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/de56616d-4dfb-423c-a4e2-f3b27c585cef/Testimonial-06.jpg Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1803d5ba-6464-4a1e-b7a9-080d04e0abf5/Testimonial-10.jpg Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b31af99c-90b0-431f-868d-cbd4e87a650b/Testimonial-08.jpg Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0c6af78f-1a7e-413d-a79e-978e1e058d08/Testimonial-07.jpg Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/6d39aa27-867f-4e6a-8dee-53c1b4327341/RPSWC-homepage_BEFORE+SM.png Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c5c822fe-16db-4f00-b20f-665bf7a72843/RPSWC-homepage_AFTER+SM.png Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7ce67905-01e4-4afa-8f2b-f1759e4a2362/Homepage_Here+I+Am+Box_BEFORE+copy.png Content that Converts Roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ecf68120-e454-47f7-92ef-2b094d80b057/Homepage_Here+I+Am+Box_AFTER+copy.png Content that Converts Roadmap - 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We’re Nora and Kirsten. We’ve spent years helping creative businesses use PR to get noticed. Along the way, we realized something important: not every business has the resources for a full PR strategy, BUT every business does have a story worth sharing. A small budget shouldn't hold you back. That’s why we created the Tweak & Edit PR Review. Many brands come to us frustrated. They’ve been trying to get press or boost sales, but haven’t seen the success they were hoping for. Often, they don’t realize what is missing before those big wins can happen. These are the kinds of things you only know when you’ve spent years working in PR. With over two decades of experience in PR and strategy, we know how small changes—like sharpening copy and photography, or fine-tuning a newsletter—can have a big impact. We wanted to take everything we’ve learned and offer it in a simple, approachable way. 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Tweak & Edit PR Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/how-to-use-affiliate-links-to-get-more-press-mobile daily 0.75 2025-02-16 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c0be14a7-b282-47a5-b5ab-163d7b1a7b63/Next+Gen+award+FINAL.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3bd4f23e-5b62-439c-90c5-c4825054bb29/AffLink-Training-final.gif How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fc7bf0a0-d83d-46a4-8e8f-d9de85fba8ae/aff-Veranda_Main+copy.png How to Use Affiliate Links to Get More Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/08c6871b-337e-4c55-b1a1-ed4438ecdf74/aff-TheStratigist_Main+copy.png How to Use Affiliate Links to Get More Press - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/79b4d8bd-a15c-484c-afcf-f1b82dd24dce/5-Day-Pitch-Challenge-Freebie-Wolf-Craft-Large-TALL-2024.png Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/703f12d2-eddf-4204-bd1a-14e34ff451ce/Mini-Pitch-DM-03+%281%29+copy.png Pitch the Media Mini Course - Make it stand out Ruchita, founder of Green Beauty Co, knew press features were an important way to get the word out about her brand. BUT she didn’t have the budget to hire a retainer PR firm. To secure the media features she wanted, Ruchita would have have to do media outreach on her own. We suggested she start with this mini course! And after following our straightforward steps she quickly landed two placements in her first month of pitchig! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/71f69169-2c28-42ed-94fd-e2b07053d65f/GreenBeauty-5dayPitchCourse.png Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7e8f7049-b412-41d7-89b7-428c12749f89/Nora-PR.jpg Pitch the Media Mini Course - Make it stand out Hi I’m Nora — I’ve worked in PR 20 years and have been running my own public relations shop, Wolf PR, since 2011. I’ve secured thousands of features in all the top publications—Real Simple, Martha Stewart, BuzzFeed, domino, Cosmopolitan, Wirecutter, Refinery29, Apartment Therapy, and more. I started Wolf Craft to help creative business owners (like you!) learn the *craft* of PR. So many smart creative folks want media attention, but don’t have the budget for retainer PR. This mini course includes the same techniques that I use everyday when pitching my full-time client’s businesses. It’s the intro to PR that I wish someone had built for me. Now, you can benefit from my expertise to get top media placements for your work. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9b28243c-38b2-4a32-ab1d-c740e4462258/MiniPitchCourse_Testimonial-02b.jpg Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ca8f5804-3937-403c-8fbe-1f77406570c9/MiniPitchCourse_Testimonial-01.jpg Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e7588023-0243-4719-a30d-55abbbbf69ca/MiniPitchCourse_Testimonial-03b.jpg Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/shop daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f1eaaeaf-2461-417d-8955-cb2bfa2a896f/1.png Shop PR Tools - Make it stand out On-Demand Masterclass Create Content that Converts Learn how to convert more clients + land press by watching takedowns of real businesses. By learning through examples, you’ll understand how to smooth over roadblocks in your business. $75 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/83df5cf6-1c6e-4dcd-9e90-64b08b5f5045/2.png Shop PR Tools - Make it stand out On-Demand Masterclass Understand PR Fundamentals Don’t waste time and money on PR without knowing how it works. See how to identify the right press outlets and editors for your work and develop stories for these opportunities. $75 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/006e18c0-72b7-4c1d-8f0d-86aae3d9a461/3.png Shop PR Tools - Make it stand out On-Demand Masterclass Master the PR Pitch Avoid common mistakes and give editors what they need to feature your work. See proven strategies and real-world examples so you can write pitches that get press. $75 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b967b7da-ba09-454b-a27a-63d4355e7277/4.png Shop PR Tools - Make it stand out On-Demand Masterclass Use Affiliate Links to Get More Press The ins-and-outs of affiliate marketing + how to use aff links to vastly increase your chances to get media placements for your products all year. $75 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/638bb893-5974-48f9-8b96-0b94f14d5710/5.png Shop PR Tools - Make it stand out On-Demand Masterclass Increase Traffic w/ Best Of Roundups Want your products in roundup lists at top publications? Best notebooks for 2025? Best smelling candles? Top Labor Day Sales? Learn why the media creates these stories and how to be in the next one. $75 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d43e00cc-1fac-44d3-be90-8dd0356dfd1d/Wolf+Craft+Shop+Graphics.png Shop PR Tools - Make it stand out 5 Session Bundle PR Masterclass Series Enroll in all five Masterclasses and get 2 FREE PR tools! You’ll learn how to get press for your business with media-worthy content, compelling stories, standout pitches, and affiliate links! $375 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e4d025a4-90ba-4713-a0d5-5eaaa860627a/9.png Shop PR Tools - Make it stand out Download Large Products: Photo Guide for Media Outreach For businesses that sell large products that need to be photographed in a space: rugs, lighting, furniture, wallpaper, and large artwork or textiles. $74 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/9fea1832-7532-4bfe-a279-93fa18c04944/8.png Shop PR Tools - Make it stand out Download Small Products: Photo Guide for Media Outreach For brands that sell small items: home goods, self-care, consumables, jewelry, ceramics, tech products, accessories, or paper goods. $74 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e822ff7e-592c-4ded-9615-170190c7b606/10.png Shop PR Tools - Make it stand out Download Residential Photo Guide for Media Outreach For residential architects and interior designers who want to understand what images work best for press outreach. $74 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/d7fb8fb6-4a21-47bb-b4b9-7dbc2bb1c851/6.png Shop PR Tools - Make it stand out Download 5-Day Pitch the Media Mini Course Pitch to get your work featured in the media, this week. For businesses that have no PR experience or are rusty. $25 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2204bb24-8818-4c6f-8fc4-751e47b57278/7.png Shop PR Tools - Make it stand out Two Downloads PR Starter Kit for Product Businesses Step-by-step instructions to pitch your favorite publication, this week! Confidence that you have the right images to land media features. $99 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/843275ff-bb7d-4a82-8add-3a52b2dbf482/14.png Shop PR Tools - Make it stand out Lifetime-access Course How to Pitch for Holiday Gift Guides Turn your products into must-haves! Master the art of pitching holiday gift guides and secure year-round press. All in our signature lifetime-access PR course for product businesses. $1,297 OR 4 payments of $367 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/220647e7-eb6a-49f5-8eff-341e0c5e28fc/15.png Shop PR Tools - Make it stand out LIVE Workshop Gift Guide Pitching: What it Takes See exactly what it takes to get into holiday gift guides. Understand what gaps you may need to fill to be ready for the biggest PR opportunity of the year for product businesses. Free https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/216925d6-76c8-46c4-ac41-efc78999f2bd/12.png Shop PR Tools - Make it stand out Personalized Brand Audit Tweak & Edit PR Review A one-time pre-PR service for brands who want to get the most out of their PR efforts. You’ll get a personalized video teardown and detailed notes to ensure you’re set up to get more press, sales, and opportunities. $725 *January sale ONLY available to the first FIVE people to sign up! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5e48d27e-97b6-47aa-bd32-17aaed2beaea/13.png Shop PR Tools - Make it stand out Custom PR Strategy Media List + Opportunities Kit Media opportunities with editor contact info, personalized pitch templates, and 1:1 consulting sessions. For businesses ready to invest in their comms strategy without the cost of retainer PR. Get in touch here *January sale ONLY available to the first THREE people to sign up! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c3549acf-abb5-4ba4-b737-209f7f364865/11.png Shop PR Tools - Make it stand out Personalized Support 1:1 PR Consulting You learn how to do—and actually do—your own PR research, media pitching, and asset creation. We also advise on: newsletter development, strategic website updates, social media content. 1-hr sessions @ $250 *One-on-One sessions are not included in our January site-wide sale. https://wolf-craft.com/about-us daily 0.75 2025-07-03 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/367be3a0-fee8-44a4-9250-36b9bf50886a/IMG_8176_2.jpg About Us (New Draft 1) - About Wolf Craft Wolf Craft creates expert tools, built by PR pros, to empower creative businesses to do their own public relations. We specialize in helping creative companies define their media stories, create high-quality assets, and develop actionable PR strategies. Perfect for businesses that need expert guidance but want to stay hands-on. Wolf Craft was born out of a desire to work with companies and individuals who haven’t been able to engage with a PR firm in the past due to budget or content constraints. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bef3c504-a348-4694-a725-6cd6da036ad7/IMG_8250.jpg About Us (New Draft 1) Nora Wolf Nora has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. Nora’s undergraduate degree in art and design continues to inform/inspire her current work as a design publicist. Wolf PR specializes in furniture, textiles, lighting, and collectable design, in addition to this they have consulted with a wide range of companies, from a Fortune 300 multinational chemical company to DTC cat food start up; they always welcome a diversity of clients. Nora has also always maintained a small business, enjoying the intimacy and agility that comes from having a nimble and dedicated team. In 2020 she decided to launch a second business, called Wolf Craft, to address PR needs that her first company, Wolf PR, was not designed to do. She is particularly excited about working one-on-one with other small businesses to help them tell their stories. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ae3e406c-0a72-4e9c-a5dc-340e989b91e7/IMG_8211.jpg About Us (New Draft 1) Kirsten Larson Kirsten is an interdisciplinary designer, urbanist, and researcher, who has worked as consultant for Wolf PR since its inception. Most recently she worked on corporate accounts to develop and lead multifaceted audits of peer companies, thought leaders, and outreach opportunities in design innovation, eco-fabrics, and C-suite sustainability leadership. In addition to Wolf PR Kirsten has worked as a key collaborator on multidisciplinary projects across the arts, architecture, technology, and urban research and is highly skilled at leading initiatives that require strategic planning to manage many moving parts. Kirsten is a co-founder at Manacá&, an architecture firm based in São Paulo, Brazil, and she understands the ins and outs of running a small design business. Kirsten holds a master’s degree in architecture and urban planning from the University of California, Berkeley and a bachelor’s degree in fine art from The School of the Art Institute of Chicago. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1596455811333-H3HC8FGYT44O10KGYWGR/Transparent-Line.png About Us (New Draft 1) Our Commitment https://wolf-craft.com/mobile/master-the-pr-pitch daily 0.75 2025-07-10 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cdc67cf8-4d1b-4a45-a054-e3df6986ba3a/Next+Gen+award+%281500+x+250+px%29+%281500+x+250+px%29+%281500+x+450+px%29+%282%29.png Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7522118b-eb76-49f7-a8c7-065ed27210c1/Master+PR+Pitch-03.png Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4ea08e3f-a457-414b-9d7f-dfdd7355f8f8/Master+PR+Pitch-01.png Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/38f8c549-9bbf-4438-91fe-088610d79dd4/Master+PR+Pitch-02.png Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ecd42c61-b425-4a95-a815-f5f6db3ad3a7/2.jpg Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/e4161d79-9a0b-4ed4-9a3e-cd374a64e037/1.jpg Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2b264133-9ebb-4883-8685-23ca207e05e6/3.jpg Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bbf11e49-5e36-4e9d-a76c-4c3efe26b657/Wolf-PR_Cover-Image_Graphic-WEB.png Master the PR Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2658776e-c42d-4a4f-9a2f-367800650cee/IMG_7944.jpg Master the PR Pitch - Make it stand out Many brands come to us frustrated. They’ve been trying to get press or boost sales, but haven’t seen the success they were hoping for. Often, they don’t know what is missing, or what is getting in the way of those big wins—the kinds of things you only know after years working in PR. With over two decades of experience in PR and strategy, we know how demystifying PR can have a big impact. That’s why we created this Masterclass—to help small businesses avoid common pitching mistakes and land the coverage they deserve. When you join Master the Media Pitch, you’ll get actionable advice, real-world examples, and strategies that actually work. https://wolf-craft.com/custom-pr-services daily 0.75 2024-01-30 https://wolf-craft.com/custom-pr-services/no-cart monthly 0.5 2024-01-19 https://wolf-craft.com/custom-pr-services/p/additional-review monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b42ce639-c236-49b0-83d3-bd8620cd6c02/Group%2B1%2Bcopy.png Custom PR Services - Other: Press Kit, Look Book, Pitch Deck, LinkedIn, Pinterest, etc. You tell us! - Group+1+copy.png https://wolf-craft.com/custom-pr-services/p/photography-set-review monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/b6d4e7dc-153c-4d59-a256-ea74a5a3b30a/Layer%2B19.png Custom PR Services - Photography Set Review - Layer+19.png https://wolf-craft.com/custom-pr-services/p/newsletter-review monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/75d0ef19-e6fe-4ea9-98f0-3c441f605983/Layer%2B19.png Custom PR Services - Newsletter Review - Layer+19.png https://wolf-craft.com/custom-pr-services/p/instagram-review monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/2ab74d11-52b4-4793-8068-bcbf11a3a3b4/Group%2B1%2Bcopy.png Custom PR Services - Instagram Review - Group+1+copy.png https://wolf-craft.com/custom-pr-services/p/how-to-pitch-for-holiday-gift-guides-2-payments monthly 0.5 2024-01-04 https://wolf-craft.com/custom-pr-services/p/tweak-edit-pr-review-workshop monthly 0.5 2024-01-24 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1702508249329-IV5GV0A4PLRJO55DRF52/BeforeAndAfter-TE-homepage-2024-V04.png Custom PR Services - Set your business up for more press, sales, & opportunities in 2024 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bd8805a2-cf1b-492f-92af-506cff649f6d/T%2BE_Testimonials_LandingPage-2+copy.png Custom PR Services - Set your business up for more press, sales, & opportunities in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1778390c-e4a3-46c8-a1de-63bd2dddd22b/T%2BE_Testimonials_LandingPage+copy.png Custom PR Services - Set your business up for more press, sales, & opportunities in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c6e87f98-a984-496c-b1a7-e8ab92e739de/Faye-bell-Azure-2023-SM-boarder.gif Custom PR Services - Set your business up for more press, sales, & opportunities in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c6300579-6a5f-4e96-b078-686c61ad11f1/Faye-Bell-BOH-2023-border.jpg Custom PR Services - Set your business up for more press, sales, & opportunities in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f2a053ef-17bf-41c2-8c0a-0ba09619b0b4/Faye-Bell-ModernLuxury-2023-por.jpg Custom PR Services - Set your business up for more press, sales, & opportunities in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4d8ea3f0-e0f9-4ac1-924d-49a87e415b9f/IMG_7804.jpg Custom PR Services - Set your business up for more press, sales, & opportunities in 2024 - Hi, we’re Nora and Kirsten, founders of Wolf Craft. Nora has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. In 2020 (during the Corona outbreak, no less!) she decided to launch a second business, Wolf Craft, to address PR needs that her first company, Wolf PR, was not designed to do. She loves working one-on-one with other small businesses to help them tell their stories. Kirsten is an interdisciplinary designer, urbanist, and communications strategist. Her research skills and ability to connect the dots are where she provides the most value. At Wolf Craft, Kirsten helps creative businesses stand out in their field with original content for marketing, sales, and PR efforts. A little secret if you made it all the way down here… Our favorite thing to do at Wolf Craft are Tweak & Edit PR Reviews. Why? Well, we’re a small business, and we love helping other small businesses better showcase all they do and sell. We also love research, deep diving into what you sell, your creative POV, your press goals, and coming up with an actionable plan to help you get there! Looking forward to seeing you at the workshop! https://wolf-craft.com/custom-pr-services/p/enterprise-media-list-opportunities-kit monthly 0.5 2024-06-19 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1694175979053-Z35F6OQVHHZS7YTEIRF5/airtable+media+opps+small.gif Custom PR Services - Media List & Opportunities Kit https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1693929337303-H8G9GSOY08SUM6MKDLWZ/Faye-bell-Azure-2023-SM-boarder.gif Custom PR Services - Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/custom-pr-services/p/media-list-opportunities-kit monthly 0.5 2024-06-19 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1693929251419-BUTLZ1Z45XUJH43DJWAK/airtable+media+opps+small.gif Custom PR Services - Media List & Opportunities Kit https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1693929337303-H8G9GSOY08SUM6MKDLWZ/Faye-bell-Azure-2023-SM-boarder.gif Custom PR Services - Media List & Opportunities Kit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://wolf-craft.com/custom-pr-services/p/tweak-edit-pr-review monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/871dd300-889d-4abb-ab9d-25a3bfbd701f/Testimonial-02.jpg Custom PR Services - Tweak & Edit PR Review - Testimonial-02.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0645f219-91a8-4368-b1cf-fd6123fac296/Testimonial-10.jpg Custom PR Services - Tweak & Edit PR Review - Testimonial-10.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3a1c4cb5-d1d0-4735-92ac-55b73fecf36a/Testimonial-04.jpg Custom PR Services - Tweak & Edit PR Review - Testimonial-04.jpg https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/43bfad3a-bc84-4822-83ed-020be3371286/Testimonial-05-B.jpg Custom PR Services - Tweak & Edit PR Review - Testimonial-05-B.jpg https://wolf-craft.com/custom-pr-services/p/tweak-edit-pr-review-pcyk2 monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/ae3ee09a-59aa-4305-9922-6bc11c935ba5/Shop+Thumbnails.gif Custom PR Services - Tweak & Edit PR Review - Limited-time Discount https://wolf-craft.com/pdf-guides daily 0.75 2025-06-02 https://wolf-craft.com/pdf-guides/photo-guide monthly 0.5 2024-05-27 https://wolf-craft.com/pdf-guides/p/tweak-edit-pr-review-mini-course monthly 0.5 2024-11-26 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1702508249329-IV5GV0A4PLRJO55DRF52/BeforeAndAfter-TE-homepage-2024-V04.png PR Trainings & Tools - Set your business up for more press, sales, & opportunities https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/bd8805a2-cf1b-492f-92af-506cff649f6d/T%2BE_Testimonials_LandingPage-2+copy.png PR Trainings & Tools - Set your business up for more press, sales, & opportunities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1778390c-e4a3-46c8-a1de-63bd2dddd22b/T%2BE_Testimonials_LandingPage+copy.png PR Trainings & Tools - Set your business up for more press, sales, & opportunities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c6e87f98-a984-496c-b1a7-e8ab92e739de/Faye-bell-Azure-2023-SM-boarder.gif PR Trainings & Tools - Set your business up for more press, sales, & opportunities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/c6300579-6a5f-4e96-b078-686c61ad11f1/Faye-Bell-BOH-2023-border.jpg PR Trainings & Tools - Set your business up for more press, sales, & opportunities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/f2a053ef-17bf-41c2-8c0a-0ba09619b0b4/Faye-Bell-ModernLuxury-2023-por.jpg PR Trainings & Tools - Set your business up for more press, sales, & opportunities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/4d8ea3f0-e0f9-4ac1-924d-49a87e415b9f/IMG_7804.jpg PR Trainings & Tools - Set your business up for more press, sales, & opportunities - Hi, we’re Nora and Kirsten, founders of Wolf Craft. Nora has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. In 2020 (during the Corona outbreak, no less!) she decided to launch a second business, Wolf Craft, to address PR needs that her first company, Wolf PR, was not designed to do. She loves working one-on-one with other small businesses to help them tell their stories. Kirsten is an interdisciplinary designer, urbanist, and communications strategist. Her research skills and ability to connect the dots are where she provides the most value. At Wolf Craft, Kirsten helps creative businesses stand out in their field with original content for marketing, sales, and PR efforts. A little secret if you made it all the way down here… Our favorite thing to do at Wolf Craft are Tweak & Edit PR Reviews. Why? Well, we’re a small business, and we love helping other small businesses better showcase all they do and sell. We also love research, deep diving into what you sell, your creative POV, your press goals, and coming up with an actionable plan to help you get there! Looking forward to seeing you at in the mini course! https://wolf-craft.com/pdf-guides/p/5-day-pitch-the-media-mini-course monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1710527782742-QC8SY9LIEP2K95PY5J65/5-Day-Pitch-Challenge-Freebie-Wolf-Craft-Large-Icon-2024.png PR Trainings & Tools - 5-Day Pitch the Media Mini Course https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5cb3c2bb-743b-411c-b156-ba9d82535c0f/Mini-Pitch-DM-03.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course Ruchita, founder of Green Beauty Co was a total PR newbie. But she new she wanted to try her hand at securing media features for her self care products. We suggested she start with this mini course! After following our straightforward steps she quickly secured two placements! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/530ceaa7-5398-45f5-9e6e-046ffdd6f0d8/GreenBeauty-YOGAJournal-5dayPitchCourse-BORDER.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7116de80-18d2-4550-99a7-8fb30d909abd/GreenBeauty-SDFAMILY-5dayPitchCourse-BORDER.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a413576e-ed0c-4d59-b236-2c7de367f05c/MiniPitchCourse_Testimonial-04b.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0010ff55-22a1-4dbe-b83d-490be8735d48/MiniPitchCourse_Testimonial-05b.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0b414d31-1033-481d-884d-358b5203a343/MiniPitchCourse_Testimonial-01.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cff5c9c1-c492-4648-b9db-8df6849dd52c/MiniPitchCourse_Testimonial-02b.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/fbb0d1b7-ac46-41c1-b4f6-8b8494891b2f/MiniPitchCourse_Testimonial-03b.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0e0dcf4d-fb95-4d94-a14e-100a593f072e/IMG_7879.jpg PR Trainings & Tools - 5-Day Pitch the Media Mini Course - Hi, I’m Nora I’ve worked in PR for 20+ years and have been running my public relations shop Wolf PR since 2011. I launched Wolf Craft to help creative business owners (like you!) learn the *craft* of PR. So many smart creative folks want media attention, but don’t yet have the budget for retainer PR services. This mini course includes the same techniques that I use everyday when pitching my full-time client’s businesses. It’s the intro to PR that I wish someone had built for me! https://wolf-craft.com/pdf-guides/p/pr-starter-kit-for-product-based-businesses monthly 0.5 2025-12-30 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1710527782742-QC8SY9LIEP2K95PY5J65/5-Day-Pitch-Challenge-Freebie-Wolf-Craft-Large-Icon-2024.png PR Trainings & Tools - PR Starter Kit for Product-Based Businesses https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1665142419243-0Z6GIZVAH4P1SBB6K775/Wolf-Craft_Small-Product-4-Page-Preview.png PR Trainings & Tools - PR Starter Kit for Product-Based Businesses https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5cb3c2bb-743b-411c-b156-ba9d82535c0f/Mini-Pitch-DM-03.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses Ruchita, founder of Green Beauty Co was a total PR newbie. But she new she wanted to try her hand at securing media features for her self care products. We suggested she start with this mini course! After following our straightforward steps she quickly secured two placements! https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/530ceaa7-5398-45f5-9e6e-046ffdd6f0d8/GreenBeauty-YOGAJournal-5dayPitchCourse-BORDER.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/7116de80-18d2-4550-99a7-8fb30d909abd/GreenBeauty-SDFAMILY-5dayPitchCourse-BORDER.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0b414d31-1033-481d-884d-358b5203a343/MiniPitchCourse_Testimonial-01.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/cff5c9c1-c492-4648-b9db-8df6849dd52c/MiniPitchCourse_Testimonial-02b.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0b4b1a0e-1efc-42ae-a91a-76370596cc96/Erin-Lorek_PhotoGuide_Testimonial.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a413576e-ed0c-4d59-b236-2c7de367f05c/MiniPitchCourse_Testimonial-04b.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/5cd8c32e-c912-4206-a6f0-f618edf9abb3/Renee-Trepannier_PhotoGuide_Testimonial.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0010ff55-22a1-4dbe-b83d-490be8735d48/MiniPitchCourse_Testimonial-05b.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/0e0dcf4d-fb95-4d94-a14e-100a593f072e/IMG_7879.jpg PR Trainings & Tools - PR Starter Kit for Product-Based Businesses - Hi, I’m Nora I’ve worked in PR for 16 years and have been running my public relations shop Wolf PR since 2011. I launched Wolf Craft to help creative business owners (like you!) learn the *craft* of PR. So many smart creative folks want media attention, but don’t yet have the budget for retainer PR services. This mini course includes the same techniques that I use everyday when pitching my full-time client’s businesses. It’s the intro to PR that I wish someone had built for me! https://wolf-craft.com/pdf-guides/p/guide-residential-photography-for-media-outreach monthly 0.5 2024-05-27 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1682431496637-CH4AS6QL8XKA59EOV443/Wolf-Craft_RES-Product-4-Page-Previews%2Bcopy.jpg PR Trainings & Tools - Residential Photography for Media Outreach https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/3097c5d4-f875-45b5-9792-5f5a3fa7a718/ResidentialPhotoGuideImage-00.png PR Trainings & Tools - Residential Photography for Media Outreach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a154fb55-c856-42f9-9af0-25d8b5f010d3/IMG_8250.jpg PR Trainings & Tools - Residential Photography for Media Outreach - Hey all, Nora here! What is the number one thing I talk about with my clients? The thing we’re always striving to improve? It’s photography. There isn’t a design editor in the world that will publish your work without the right kinds of photos, no matter how cool, interesting or important the work is. Photography is truly the number one, most important part of media outreach. If you don’t have photos, AND if they are not up to industry standards, it won’t matter how amazing your product is, the media just won’t give you coverage. For small businesses and independent makers, it can be really difficult to determine what exactly makes a media-ready photo. So I compiled 10+ years of experience pitching to design industry publications into an easy-to-use guide on photography standards. We packed with over 90 real examples from publications like Fast Company, Wallpaper*, Design Milk, Real Simple, My Domaine, Vogue, and more. Some of these are from actual press features I helped place for my clients. The tips in this guide, like all our work, are useful and actionable, and always abide by our no-fluff policy. https://wolf-craft.com/pdf-guides/p/photography-for-media-outreach-for-small-products monthly 0.5 2024-05-27 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1665142419243-0Z6GIZVAH4P1SBB6K775/Wolf-Craft_Small-Product-4-Page-Preview.png PR Trainings & Tools - Photography for Media Outreach for Small Products https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/31a3908b-254b-4fec-8dea-6ef8dd4b649e/SmallProductImage-00.png PR Trainings & Tools - Photography for Media Outreach for Small Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a154fb55-c856-42f9-9af0-25d8b5f010d3/IMG_8250.jpg PR Trainings & Tools - Photography for Media Outreach for Small Products - Hey all, Nora here! What is the number one thing I talk about with my clients? The thing we’re always striving to improve? It’s photography. There isn’t a design editor in the world that will publish your work without the right kinds of photos, no matter how cool, interesting or important the work is. Photography is truly the number one, most important part of media outreach. If you don’t have photos, AND if they are not up to industry standards, it won’t matter how amazing your product is, the media just won’t give you coverage. For small businesses and independent makers, it can be really difficult to determine what exactly makes a media-ready photo. So I compiled 10+ years of experience pitching to design industry publications into an easy-to-use guide on photography standards. We packed with over 90 real examples from publications like Fast Company, Wallpaper*, Design Milk, Real Simple, My Domaine, Vogue, and more. Some of these are from actual press features I helped place for my clients. The tips in this guide, like all our work, are useful and actionable, and always abide by our no-fluff policy. https://wolf-craft.com/pdf-guides/p/photography-for-media-outreach-for-large-products monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/1665145603636-3WEIXRBBJER45FON1DZB/Wolf-Craft_Large-Product-4-Page-Previews+copy.png PR Trainings & Tools - Photography for Media Outreach for Large Products https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/198c9cd1-40d0-417d-952b-9ff864eba59b/LargeProductImage-00.png PR Trainings & Tools - Photography for Media Outreach for Large Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8b43fba9c9f756353eba3e/a154fb55-c856-42f9-9af0-25d8b5f010d3/IMG_8250.jpg PR Trainings & Tools - Photography for Media Outreach for Large Products - Hey all, Nora here! What is the number one thing I talk about with my clients? The thing we’re always striving to improve? It’s photography. There isn’t a design editor in the world that will publish your work without the right kinds of photos, no matter how cool, interesting or important the work is. Photography is truly the number one, most important part of media outreach. If you don’t have photos, AND if they are not up to industry standards, it won’t matter how amazing your product is, the media just won’t give you coverage. For small businesses and independent makers, it can be really difficult to determine what exactly makes a media-ready photo. So I compiled 10+ years of experience pitching to design industry publications into an easy-to-use guide on photography standards. We packed with over 90 real examples from publications like Fast Company, Wallpaper*, Design Milk, Real Simple, My Domaine, Vogue, and more. Some of these are from actual press features I helped place for my clients. The tips in this guide, like all our work, are useful and actionable, and always abide by our no-fluff policy.