Storytelling, Content, and PR Strategy for Design-focused Businesses

We work with design-led businesses that need stronger storytelling, content, and visibility systems. Our clients include: 

• Home Goods Brands

• Furniture Manufacturers

• Textile and Lighting Designers

• Trade-focused Materials & Retailers

• Industrial Design Shops

• Architecture & Interior Design Firms 

• General Contractors & Installation Businesses

• Commercial Real Estate Ventures

• SaaS Companies that Service these Industries

If your business touches design we’ve likely worked with similar brands as well as your ideal clients.

We help companies clarify how they talk about their work, what they should be creating, and how to turn that into a stronger marketing, sales, and PR foundation. Depending on the project, that can include messaging, website copy direction, case study structure, content planning, photography direction, founder positioning, sales materials, and media strategy tools.

Usually earlier than most teams think. We are especially helpful when a company is preparing for a website refresh, entering a new market, planning a launch, building out case studies, trying to improve content consistency, or realizing their current materials do not clearly reflect the quality of the work.

Our Industry Visibility Strategy Report is a deep review of how your brand is currently showing up and where the gaps are. We look at your positioning, website, case studies, photography, content, PR readiness, and competitive landscape, then turn that into a clear roadmap so your team knows what to fix, what to prioritize, and where to put resources first.

Here’s what one of our clients said about this service specifically:

“Nora and Kirsten have been an inspiration to work with. Clear and efficient, they provided in-depth research paired with real-life expectations, delivering strategic content mapping that was both manageable and powerful for our brand.” Nichole Rouillac, Founder + Creative Director at level

Traditional PR usually focuses on outreach and ongoing media pitching. Our work often comes earlier in the process. We help clients get the story, materials, visuals, and structure right first so their website, content, sales materials, and future PR efforts have a much stronger foundation.

Yes. Many of our projects connect directly to website work. We help clarify positioning, tighten service and product messaging, strengthen case studies, identify missing proof points, and recommend what content a site needs in order to support sales, partnerships, and future media opportunities.

We also have an extensive network of web design partners if you are looking for a full rebuild or extensive structural edits. In these cases we work closely with web design teams to ensure the content and final layout support our overall storytelling and brand messaging direction. 

Yes. We often help companies explain what makes a product, material, or service different in a way that is specific and useful, not vague. That can include manufacturing details, performance benefits, founder insight, use cases, certifications, customization, and the practical details buyers, editors, and specifiers actually look for.

Yes. We regularly recommend what kinds of images a company needs to better support web, sales, content, and PR goals. That can include identifying missing shot types, reviewing existing photography, pulling best-in-industry examples, and building product- or project-specific shot lists.

We do both, depending on the scope. Some clients come to us for a strategic roadmap. Others also need help turning that strategy into real materials like website copy, case studies, blog posts, newsletters, launch messaging, trade presentations, or media tools their team can actually use.

Clients leave with more than a set of ideas. They leave with practical direction their team can use. That might include a written roadmap, revised messaging, page-by-page website recommendations, content priorities, photography direction, case study structure, media strategy tools, or examples that make the next step much clearer.

Every single piece of advice we give will always be paired with examples and specific direction.

Yes. A lot of our clients already have internal marketing, leadership, or design teams, but need outside perspective to sharpen the story and organize the work. We often help teams make better decisions faster by clarifying priorities and reducing guesswork.

Additionally, we support internal marketing teams with content creation. Many times internal teams are small and aren’t able to keep up with social media posts, newsletters, updated presentations and pitch decks, conference presentations, etc. We’re here to fill in those gaps without the overhead of adding new team members.

No. Some clients hire us because they want stronger PR readiness. Others need help before PR is even the right next step. The work can also support website projects, launches, sales outreach, founder visibility, investor or partner materials, and more consistent content across channels.

Yes. We work with both. That includes product-based companies like furniture, materials, lighting, hardware, and home goods brands, as well as service-based businesses like architecture and interior design firms, design consultancies, and other companies whose growth depends on clearer storytelling and stronger visibility.

That is a common reason clients come to us. We help sort through what is worth saying, what belongs where, and what should come first. The goal is to build a content system that is clear, realistic, and tied to real business priorities instead of adding more noise.

Yes. This is one of the most valuable things we help with. We look at what a project or product story actually proves, how to structure it, what details matter most, and how to write it so it supports sales, trust, and future media use.

It depends on the scope. Some projects are focused audits or shorter strategic engagements. Others involve strategy plus content development across multiple pages or materials. We scope each project based on the amount of review, writing, and planning needed.