About Wolf Craft
Wolf Craft creates expert tools, built by PR pros, to empower creative businesses to do their own public relations.
We specialize in helping creative companies define their media stories, create high-quality assets, and develop actionable PR strategies.
Perfect for businesses that need expert guidance but want to stay hands-on.
Wolf Craft was born out of a desire to work with companies and individuals who haven’t been able to engage with a PR firm in the past due to budget or content constraints.
Our Team
Nora Wolf
Nora has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. Nora’s undergraduate degree in art and design continues to inform/inspire her current work as a design publicist. Wolf PR specializes in furniture, textiles, lighting, and collectable design, in addition to this they have consulted with a wide range of companies, from a Fortune 300 multinational chemical company to DTC cat food start up; they always welcome a diversity of clients. Nora has also always maintained a small business, enjoying the intimacy and agility that comes from having a nimble and dedicated team.
In 2020 she decided to launch a second business, called Wolf Craft, to address PR needs that her first company, Wolf PR, was not designed to do. She is particularly excited about working one-on-one with other small businesses to help them tell their stories.
Kirsten Larson
Kirsten is an interdisciplinary designer, urbanist, and researcher, who has worked as consultant for Wolf PR since its inception. Most recently she worked on corporate accounts to develop and lead multifaceted audits of peer companies, thought leaders, and outreach opportunities in design innovation, eco-fabrics, and C-suite sustainability leadership.
In addition to Wolf PR Kirsten has worked as a key collaborator on multidisciplinary projects across the arts, architecture, technology, and urban research and is highly skilled at leading initiatives that require strategic planning to manage many moving parts. Kirsten is a co-founder at Manacá&, an architecture firm based in São Paulo, Brazil, and she understands the ins and outs of running a small design business.
Kirsten holds a master’s degree in architecture and urban planning from the University of California, Berkeley and a bachelor’s degree in fine art from The School of the Art Institute of Chicago.
Our Commitment
Even though we're a small business, we know how important it is to engage in the important conversations happening during this moment.
We've built in several commitments that will extend into the lifetime of our business. They are:
We will always donate one percent of sales to community organizations. We recognize that there are a lot of good places to send funds to, and we believe that smaller, community-based organizations need the money the most, and will make the most use of those contributions.
We will continue to listen, reflect, and take concrete action as individuals and as a small business in the fight for equality.