Shop PR Tools
We’ve built a suite of PR tools and services that can work to your budget, scale up or down, and build on itself.
PR Masterclasses
On-Demand Masterclass
Create Content that Converts
Learn how to convert more clients + land press by watching takedowns of real businesses. By learning through examples, you’ll understand how to smooth over roadblocks in your business.
$55
Live Masterclass
Understand PR Fundamentals
Don’t waste time and money on PR without knowing how it works. See how to identify the right press outlets and editors for your work and develop stories for these opportunities.
$55
Live Masterclass
Master the PR Pitch
Avoid common mistakes and give editors what they need to feature your work. See proven strategies and real-world examples so you can write pitches that get press.
$55
Live Masterclass
Use Affiliate Links to Get More Press
The ins-and-outs of affiliate marketing + how to use aff links to vastly increase your chances to get media placements for your products all year.
$55
Live Masterclass
Increase Traffic w/ Best Of Roundups
Want your products in roundup lists at top publications? Best notebooks for 2025? Best smelling candles? Top Labor Day Sales? Learn why the media creates these stories and how to be in the next one.
$55
Digital Downloads
Download
Large Products: Photo Guide for Media Outreach
For businesses that sell large products that need to be photographed in a space: rugs, lighting, furniture, wallpaper, and large artwork or textiles.
$74
Download
Small Products: Photo Guide for Media Outreach
For brands that sell small items: home goods, self-care, consumables, jewelry, ceramics, tech products, accessories, or paper goods.
$74
Download
Residential Photo Guide for Media Outreach
For residential architects and interior designers who want to understand what images work best for press outreach.
$74
Download
5-Day Pitch the Media Mini Course
Pitch to get your work featured in the media, this week. For businesses that have no PR experience or are rusty.
$25
Two Downloads
PR Starter Kit for Product Businesses
Step-by-step instructions to pitch your favorite publication, this week! Confidence that you have the right images to land media features.
Sale! $75 $99
Holiday Gift Guide Pitching
Lifetime-access Course
How to Pitch for Holiday Gift Guides
Turn your products into must-haves! Master the art of pitching holiday gift guides and secure year-round press. All in our signature lifetime-access PR course for product businesses.
$1,297 OR 4 payments of $367
On-demand Workshop
Gift Guide Pitching: What it Takes
See exactly what it takes to get into holiday gift guides. Understand what gaps you may need to fill to be ready for the biggest PR opportunity of the year for product businesses.
Free
Personalized PR & Content Support
Personalized Brand Audit
Tweak & Edit PR Review
A one-time pre-PR service for brands who want to get the most out of their PR efforts. You’ll get a personalized video teardown and detailed notes to ensure you’re set up to get more press, sales, and opportunities.
$725
Custom PR Strategy
Media List + Opportunities Kit
Media opportunities with editor contact info, personalized pitch templates, and 1:1 consulting sessions. For businesses ready to invest in their comms strategy without the cost of retainer PR.
25%-off sale not applicable
Personalized Support
1:1 PR Consulting
You learn how to do—and actually do—your own PR research, media pitching, and asset creation. We also advise on: newsletter development, strategic website updates, social media content.
1-hr sessions @ $250
25%-off sale not applicable