PR support without the retainer
We help creative businesses build brand awareness with actionable PR and content strategies that resonate with clients and the media.
Retainer PR may not be for you, and there still aren’t a lot of other options. We set out to fix that.
Our clients have been seen in
A bit more about Wolf Craft
Who We Work With
Brands that want to tell their story better
Creative businesses and designers looking for no-fluff DIY PR guidance
Publicists and marketing teams working to expand their knowledge
Our Approach
We use design thinking methodology to undertake all things PR strategy.
Everything we do is rooted in research and broken down into clear stages.
This structure makes overwhelming and unfamiliar processes much more manageable. Small victories at every stage!
What We Do
Create actionable PR courses and guides
Build custom media lists and trainings
Consult 1-1 with creative entrepreneurs
Publish a free weekly newsletter to help you understand how PR works
Service Spotlight
Tweak & Edit PR Review
Be sure your business and brand is media ready.
⬆ Check out how it works ⬆
Our signature pre-PR service for brands looking to get more media attention, clients, opportunities, and more.
What you’ll get:
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Photography
Website structure and wayfinding
Copy and messaging
Social media presence
PR goals and what it will take to achieve them
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In this video, Nora walks through all our feedback, step-by-step while showing real-world examples.
Nora shows you exactly what you need to tweak and edit to make sure your website and assets are media ready.
Each tip we give includes examples. This way you’re not left scratching your head wondering how to do something.
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Every piece of advice we give you in the video is also included in a detailed document of notes, including example links.
All the material is lifetime-access so you can review when needed and share with your team.
psst- the last person who signed up said it was the best money they’d ever spend on their business.
Service Spotlight
Custom Media List & Outreach Kit
Get a PR strategy without the commitment of a retainer.
We learn about your PR goals to build you a custom media list that fits your needs for launches, projects, and company initiatives. This way, you’ll know exactly who to pitch, when, and how.
What you get:
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25-30 industry-specific media opportunities with editor contact information, image examples from previous articles, and detailed pitch notes.
The list will include suggestions for press materials, evergreen stories to develop, order of operations for embargos and/or exclusives, and other activities for the biggest media impact.
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Up to four pitch templates for specific opportunities that have the most potential and/or are coming up the soonest.
Moving forward, you'll be able to easily adapt these scripts for new opportunities.
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One hour-long call for goal setting
One hour-long call to review the final list
Two hour-long calls to answer questions and talk through strategy as you reach out to editors
What our clients are saying
Product Spotlight
Photography for Media Outreach Guides
Understand *exactly* what images you need for successful meida outreach.
If you want your work featured in magazines and blogs, photography is the best investment you can make. Each guide includes in-depth breakdowns of the types of images used in the media and how to create them.
Our 3 industry-specific guides cover:
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This guide was created specifically for businesses that make small “shippable” items, like home goods, self-care products, consumables, ceramics, jewelry, small electronics, tech products, cards, and books.
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This guide was created specifically for businesses that make large products that need to be photographed in a space, including rugs, furniture, wallpaper, lighting, and large artwork or textiles.
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This guide was created to help residential architects and interior designers understand what images work best for press outreach.
This way you can plan an effective shoot and come away with media-ready images.