Wolf Craft Press
We’re always looking for more opportunities to talk about the value of PR, how to prep for successful media outreach, the design industry, and ecommerce trends.
If you need PR expert for your podcast, blog, or publication, please send us a note here or email us via hello@wolf-craft.com
PR Net Next Gen Award | 2024
The PR Net’s annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR.
The judges looked at areas of innovation shown in the candidates’ work, successful campaigns they’ve spearheaded, their thought leadership impact, and how their marketing initiatives have shaped culture - both internal and external - in positive ways.
Aeolidia | Sept, 2024
“If you make products and you have a limited budget, you need to prioritize one type of image — it should be “silhouette” shots, also known as “solo-against-white, white sweeps, and e-comm photos.”
In these images, your work appears well-lit with minimal shadows against a completely white background, with no wrinkles, shadows, or extra information.” —Nora Wolf
ecommerce badassery | March, 2023
"By paying attention to your peers, you not only know what’s going on, but you also have a list of key publications that are potentially interested in what you’re doing since they’re writing about your industry.
You can’t pitch the exact same story that story has been told, but you have a bit of insight into the content they’re producing." —Nora Wolf
eCommerce Impact | Sep, 2022
“If you want to get media attention for your business, you have to read the publications that write about your industry. Both trade and consumer facing publications.
If you're not reading them, you don't know what people are saying. You don't know what's current and relevant. You don't understand trends that you can tap into. And all this makes it hard to articulate to an editor what makes the thing you do and sell different, what makes it “newsworthy.” —Nora Wolf
Flourish & Thrive | May, 2022
Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it.
I sat down with PR expert Nora Wolf to discuss how to prepare for the holiday season and craft email pitches that will get your products noticed by editors.
Girl Gang Craft | March, 2022
If you’ve been wondering how to get featured in your favorite publications for free, then tune in as Phoebe and Nora unpack why earned press matters for small businesses, what editors are looking for, what you need to do to make your offerings pitch-worthy, and how to do your own research to identify the right niche for you.
Honing Her Craft | Sep, 2021
“Kirsten: When it comes to work, we’re a good match because Nora is very deep in her skills and I’m more broad. She’s very good at translating a creative person’s brain and processing that into something that the media is interested in, which is ultimately what our business is about.” —Kirsten Larson
Business of Home | June, 2020
Nora Wolf, founder of New York–based firm Wolf PR, has partnered with Kirsten Larson to launch Wolf Craft, a new firm seeking to use design-thinking strategy as a foundation to consult and support clients that wish to conduct their own public relations rather than hiring a retainer.
Gifts & Dec | June, 2020
“The most important thing any business can do is take great photos. Our industry is an aesthetic-forward one. It doesn’t matter how rich you say your colors are, how nice you claim your proportions to be, how minimal the design is. If I can’t see it, then I don’t believe you.” —Nora Wolf
I Created That | July, 2024
In this episode, you’ll learn:
- Who are gift guides for
- How gift guides can expand brand recognition and sales
- What product owners should consider if you want gift guide press
- Where you can find more information about gift guides
Happyland Creative | July, 2024
We are excited to welcome PR expert and boutique agency and consultation firm co-founder, Nora Wolf, to share her expertise on getting your products featured in media during the holiday season.
We are BIG FANS of Wolf Craft and highly recommend checking out their content for insanely helpful PR tips and advice for small businesses. Thanks Nora!
Proof to Product | April, 2024
Product development cycles require advanced planning, so does pitching the press.
During this episode, we're talking about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.
AD Pro | August, 2023
Wolf also recommends that designers reintroduce themselves in stories and posts once a quarter. That can mean a short video saying hello and letting your audience know who you are, ore even giving a brief tour around your studio.
“You’re always getting new followers—and even your old followers may not remember who you are or what you do,” she shares. “They want to keno what makes you special, so [don’t be afraid to let] your personality shin through on your feed.”
Emerging Brands Podcast | August 2022
I bring people on my podcast who I deeply admire and today I have Nora Wolf. Nora Wolf owns not one, but TWO PR companies and is on the show today to share how she got started.
I’m so excited for you to hear her story because it gives me goosebumps! If you are in need of PR services look no further than Wolf PR and Wolf Craft.
Retail for the Rest of Us | May 2022
Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t.
PR Week | November, 2021
“Put yourself in the shoes of someone (like an editor who gets 100 emails a day) who has never heard of you and an email from you popped in their inbox.
Create one very clear short paragraph to describe what you do and how you're demonstrably different.” —Nora Wolf
For the Interested | October, 2021
We’re in a golden age for creativity newsletters.
But, in order to take advantage of the incredible wisdom, resources, and inspiration available, you have to know where to find it.
Following are the newsletters about creativity I most often recommend if you’re looking to learn how to become more creative, grow your audience, and build your career…
20 X 200 | March, 2021
“Design is a great industry to be part of and its not as cut throat like one might expect. This year I was lucky to get closer to so many design publicists with regular calls to share resources. No one views each other as competitors, the pie is big enough for everyone.
All that to say I believe I have a responsibility to keep this industry kind, thoughtful, and transparent!” —Nora Wolf
Sight Unseen | October, 2020
Sight Unseen founders, Jill and Monica, are taste makers in their own right, always picking young designers who later go on to dominate the design industry. So you can imagine our delight to be selected for a feature on new PR services for creative businesses.