Hi, I'm Nora

I’ve worked in PR my entire professional life and have been running my boutique public relations shop, Wolf PR, since 2011.

Because gift guides are such a stellar PR opportunity, every year Wolf PR sets out to get more gift guide features than the previous year. And if I’m humble bragging (or maybe just normal bragging?) I’ve gotten really good at pitching gift guides.

One year we got so many gift guide placements, one of our clients pulled their giftable products apart from their furniture line and started a whole new brand! 

I was surprised to learn that most holiday gift guide advice available online was very surface level and didn’t go in-depth at all. That’s why I set out to make this very niche workshop to help makers, small businesses, in-house marketing and PR teams learn how to pitch holiday gift guides. And, yes it's very in-depth.