Get top media placements (with the right photos)
Question- What is one thing I can do to get more press for my work?
Answer- Take great, industry-standard photos.
Question- But what *are* the standards for media quality photos?
Answer- That’s a long answer! So, we created an easy-to-use guide! Our industry-specific photo guides show you exactly what images work for press outreach.
This way, you’ll be able to assess what you have and plan your next shoot effectively.
This guide was created specifically for businesses that make small “shippable” items, like home goods, self-care products, consumables, ceramics, jewelry, small electronics, tech products, cards, and books.
$74.00
This guide was created specifically for businesses that make large products that need to be photographed in a space, including rugs, furniture, wallpaper, lighting, and large artwork or textiles.
$74.00
Residential Photography for Media Outreach
This guide was created to help residential architects and interior designers understand what images work best for press outreach so you can plan an effective shoot and come away with media-ready shots.
$74.00
The Photography Guides will help you
Understand the 7 main types of photography used in the media with examples of each and links to the articles where they appeared. 90+ image examples.
Assess your existing photography to ensure you’re sending the best images when pitching.
Prioritize the types of photos to take so you’re not wasting your time or money during a shoot.
Plan a photoshoot, including how to research precedent images and tips on hiring a photographer.
Create an editor-ready file management system.
Note: the guides do not cover the technicalities of how to use a camera. That’s what professional photographers are for. What they do cover are tips on how to work with professional photographers, and how to know what kinds of photos you need, so you get the best final result.
Sneak Peak at What’s Inside
Hey all, Nora here!
What is the number one thing I talk about with my clients? The thing we’re always striving to improve? It’s photography. There isn’t a design editor in the world that will publish your work without the right kinds of photos, no matter how cool, interesting or important the work is.
Photography is truly the number one, most important part of media outreach. If you don’t have photos, AND if they are not up to industry standards, it won’t matter how amazing your product is, the media just won’t give you coverage.
For small businesses and independent makers, it can be really difficult to determine what exactly makes a media-ready photo. So I compiled 10+ years of experience pitching to design industry publications into an easy-to-use guide on photography standards. We packed with over 90 real examples from publications like Fast Company, Wallpaper*, Design Milk, Real Simple, My Domaine, Vogue, and more. Some of these are from actual press features I helped place for my clients.
The tips in this guide, like all our work, are useful and actionable, and always abide by our no-fluff policy.
“Whenever I’m planning a big project I always go by the saying: ‘Proper Planning Prevents Poor Performance.’
Wolf Craft’s Product Photography Guide gave me a great set of tools to ensure I was asking myself, and my team, all the right questions to ensure my photo shoot went smoothly.”
FAQ
I’m planning on taking photos myself with my phone (it has a good lens) is this guide for me?
Not gonna lie, it is always best to use a professional photographer. But there are a lot of times when using a high-quality phone camera, good lighting, and photoshop knowledge can get you there as well. We always suggest that you take images with your phone for tests, social media, etc.
This guide was created specifically for designers, brands, and creatives to understand what kinds of images they really need to capture. If you’re not ready to hire a photographer and set up a professional shoot (it’s a big investment!) the guide will help you understand the scope and goals.
Will this guide teach me how to take photos/use a camera?
No. That’s what professional photographers are for. This guide covers the types of photos you need to pitch press, and what characteristics they should have. It also covers how to prepare for a shoot and communicate with your photographer.
Where can I get more PR tips and strategy advice?
We have a free bi-weekly newsletter that you can subscribe to here. We share useful media outreach tips, behind the scenes press strategy, case studies, and resources to help you do PR in house.