Stand out in your industry. Attract the right clients. Appeal to top media outlets. And grow.

Wolf Craft is a boutique storytelling consultancy for product businesses, design firms, and companies who work in the built environment.

Our clients have secured press in

Logos from the media outlets where our clients have secured press, including: Azure, Business of home, Interior Design, Fast Company, Dwell, Wired, Design Milk, ADPro, Forbes, Elle Decor, Dezeen

Our clients have been featured in Business of Home, Dezeen, Design Milk, Interior Design, Azure, Dwell, Wired, Fast Company, ADPro, Elle Decor, and Forbes.

We Work With

Home Goods Brands

Furniture Manufacturers

Textile & Lighting Designers

Architecture & Interior Design Firms 

Industrial Design Shops

Trade-focused Material Companies

General Contractors & Installation Businesses

Commercial Real Estate Ventures

SaaS Companies that Service these Industries

 
 
 

We’re your partner for engaging brand storytelling that supports press, sales, and business growth.

Our approach is built on two decades of public relations experience and an extensive background in research and design.

What our clients say

  • “Nora and Kirsten have been an inspiration to work with.

    Clear and efficient, they provide in-depth research paired with real-life expectations to deliver strategic content mapping that is both manageable and powerful for our brand.

    Their pointed copywriting brings fresh, current perspectives to dry text. We continually look forward to our next discussion with them.”

    — Nichole Rouillac, Founder + Creative Director at level

  • “Collaborating with Wolf Craft on the launch of my new business, Notch, was transformative.

    Nora and Kirsten helped me effectively prepare for media outreach campaigns through extensive market research focused on identifying like-minded executives, similar businesses, and target press outlets.

    With assistance from Wolf Craft, I was able to refine our brand messaging to clearly and concisely highlight my company's unique value proposition. Moreover, they have provided a resource for ongoing support as I've continued to independently manage media outreach, content creation and brand positioning.”

    — Charlie Miner, Founder + CEO of Notch

  • “Wolf Craft was the perfect solution for us since we wanted to start doing our own PR. They helped us create a PR and messaging strategy that we could implement ourselves.

    Wolf Craft’s strategic industry audit has been an invaluable resource. It saved us a lot of time (and money) as we built our new website.

    They provided smart, actionable insights that have had a lasting impact on how we message and create content.”

    — Christiana Coop, Co-founder of Hygge & West

  • “Wolf Craft is an amazing partner for marketing and sales teams who need high-quality support, but can’t hire more people. They quickly understood our goals and were completely self-directed on new initiatives.

    For each of our marquee projects, they managed interviews and asset gathering with teams across our company to create content that articulates our creativity and value-add to build our brand. The material they created supported a wide range of marketing and sales channels, including case study pages, social media, newsletters, and RFPs.

    Plus, Nora and Kirsten are fabulous and fun to work with, which made collaborating even better.”

    — Paul Mabe-Fogg, A+D & Marketing Strategist at two*

  • “Wolf Craft provided that critical extra set of eyes as we revamped our website.

    They delivered a comprehensive document with specific, high-impact suggestions to help us better engage potential clients and partners.

    For each suggestion they gave, they provided specific examples and screenshots, making implementation much easier for our team.”

    — Carolyn Clark Beedle, Director Of Audience Development at One Workplace

We support business growth with tailored-to-you:

In-depth Competitor Research

PR & Communications Plans

Launch Strategy & Roadmaps

Client Engagement Strategy & Outreach Lists

Sales Deck Development

Thought Leadership Strategy

Website Direction (with wireframes)

Content Creation Across Platforms

 
 
 

What works for another company may not be right for yours.

That’s why we begin each new project by doing a deep dive into your industry, competitors, business, and goals. From there, we build a strategy that’s completely tailored to you.

 
Schedule a free intro call

Let’s work together

We’ll put together a custom strategy proposal that fits your company’s needs.
You can always reach us at hello@wolf-craft.com

Get in touch

Case Studies

For each of our clients we carry out in-depth industry research.
Then we pair it with practical, growth-oriented next steps.

Frequently Asked Questions

  • We work with design-led businesses that need stronger storytelling, content, and visibility systems. Our clients include: 

    • Home Goods Brands

    • Furniture Manufacturers

    • Textile and Lighting Designers

    • Trade-focused Materials & Retailers

    • Industrial Design Shops

    • Architecture & Interior Design Firms 

    • General Contractors & Installation Businesses

    • Commercial Real Estate Ventures

    • SaaS Companies that Service these Industries

    If your business touches design we’ve likely worked with similar brands as well as your ideal clients.

  • We help companies get clearer about how they talk about what they do, what content they need, and how their story shows up across their website, marketing, and PR materials. Depending on the project, that can include messaging, case studies, content strategy, photography direction, founder positioning, sales materials, and media-ready tools.

  • We are not a traditional PR retainer agency. Our work often happens earlier, before outreach begins, or alongside broader brand and content work. We help clients build the strategy, story, and materials that make their marketing, sales, and PR efforts stronger.

  • Usually earlier than you think. The best time is often when you know something is not quite clicking yet, whether that is your website, your messaging, your content, your case studies, or the way your business is presenting itself to the market..

  • We are usually most helpful when a business has real momentum but needs a clearer foundation for the next stage. That might mean preparing for a website update, entering a new market, improving content consistency, building stronger case studies, supporting launches, or getting the brand ready for more strategic PR.

  • We do both, depending on the scope. Some clients hire us for strategic direction and a clear roadmap. Others also need help developing the actual materials, whether that is website copy, case studies, newsletters, launch messaging, presentations, or media tools.

  • Clients leave with clearer messaging, stronger content direction, and materials that better reflect the quality of their work. Depending on the project, that can lead to a stronger website, more useful sales tools and more sales, increased industry partnerships, better case studies, clearer launches, more focused content, more media placements in top publications, and industry awards.

  • We’ve worked with businesses across design and the built environment. 

    Some of our clients include:

    • Watermark - Brooklyn-based luxury faucet and bath accessories brand entering a new visibility phase

    • Hardman - European hardwood furniture manufacturer expanding in the US

    • Water Street Brass - New York-based cabinet and door hardware brand building designer engagement

    • Ekoa - bio-based wall and millwork surface company growing A&D visibility and founder-led storytelling

    • level - women-led industrial design studio building their national profile with content and PR

    • Pair - contract furniture manufacturer scaling product launches and editorial coverage

    • two* - contract furniture company building marketing and sales storytelling at scale

    • Hygge & West - wallpaper and home goods brand building self-managed PR

    • Faye Bell - boutique wallpaper and surface pattern designer building in-house PR for top design media

    • Notch - B2B FF&E procurement platform for multi-location brands in design and real estate

    • HPL Contract - US office furniture manufacturer blending millwork craft with mass production scale

    • AllModular - commercial FF&E installation business strengthening industry content

    • Assemplify - B2B SaaS startup launching into design, construction, and real estate

    • One Workplace - commercial workplace solutions provider sharpening client-facing content

    • Nassimi - B2B upholstery textile supplier launching Hyphyn and Supreen

    • Zane Taylor - artist self-managing PR to expand visibility in the A&D space

    • Natasa Tuohy - interior designer appealing to top design media with best-in-industry photography and storytelling