At our core we’re storyfinders.
Our goal—to help you get the most mileage out of everything you create.
About Wolf Craft
Wolf Craft is a boutique consultancy that helps businesses tell stories for growth. Our approach is built on two decades of public relations experience and an extensive background in research and design.
Our clients work in the design industry, including furniture manufacturers, interior designers, architects, industrial design firms, textile and lighting designers, retailers and e-commerce brands, commercial real estate ventures, and B2B companies that service these industries.
Informed by in-depth industry research, we create personalized PR and communications strategies with clear roadmaps for business development, improved assets for media exposure, heightened brand visibility, insights into new markets, and valuable partnerships.
If your business touches design, we’re here to help.
Our Team
Nora Wolf
Nora has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. Nora’s undergraduate degree in art and design continues to inform/inspire her current work as a design publicist. Wolf PR specializes in furniture, textiles, lighting, and collectable design, in addition to this they have consulted with a wide range of companies, from a Fortune 300 multinational chemical company to DTC cat food start up; they always welcome a diversity of clients. Nora has also always maintained a small business, enjoying the intimacy and agility that comes from having a nimble and dedicated team.
In 2020 (during the Corona outbreak, no less!) she decided to launch a second business, called Wolf Craft, to address PR needs that her first company, Wolf PR, was not designed to do. She is particularly excited about working one-on-one with other small businesses to help them tell their stories.
Kirsten Larson
Kirsten is an interdisciplinary designer, urbanist, and communications strategist. Her research skills and ability to connect the dots are where she provides the most value. This is the thread that ties together Kirsten’s wide breadth of experience, from Fulbright Scholar to design instructor, architect, research lead—and now storytelling strategist and co-founder of Wolf Craft.
At Wolf Craft, Kirsten helps businesses stand out in their field with original content for marketing, sales, and PR efforts. Her wheelhouse is design, the built environment, and technology. Kirsten has worked on topics ranging from the commercial real estate crisis (and its opportunities) in San Francisco to women-led thought leadership in industrial design to urban art practices in Brazil. She is highly skilled at leading initiatives that require thoughtful planning to manage many moving parts.
Kirsten holds a master’s degree in architecture and urban planning from the University of California, Berkeley and a bachelor’s degree in fine art from The School of the Art Institute of Chicago.
Our Commitment
Even though we're a small business, we know how important it is to engage in the important conversations happening during this moment.
We've built in several commitments that will extend into the lifetime of our business. They are:
We will always donate a percentage of sales to community organizations. We recognize that there are a lot of good places to send funds to, and we believe that smaller, community-based organizations need the money the most, and will make the most use of those contributions. Currently we follow the Pledge 1% model and contribute to the Audre Lord Project.
We will continue to listen, reflect, and take concrete action as individuals and as a small business in the fight for equality and social justice. Black Lives Matter.