PR Starter Kit for Product-Based Businesses

$75.00 $99.00

What you get:

  1. Step-by-step instructions to pitch your favorite publication, this week! AKA our best-selling 5-Day Pitch the Media Mini Course.

  2. Confidence that you have the right images to land media features. AKA our super in-depth Photography for Media Outreach Guide.

We’ve bundled (with a discount, of course!) our two most popular and most affordable products.

This PR Starter Kit is for you if:

  • you want to get press for your products

  • but you don’t know where to start when it comes to media outreach

  • you also have a limited budget to test the PR waters

  • you only want help if it’s actionable (this kit is all action, no-fluff!)

What you get:

  1. Step-by-step instructions to pitch your favorite publication, this week! AKA our best-selling 5-Day Pitch the Media Mini Course.

  2. Confidence that you have the right images to land media features. AKA our super in-depth Photography for Media Outreach Guide.

We’ve bundled (with a discount, of course!) our two most popular and most affordable products.

This PR Starter Kit is for you if:

  • you want to get press for your products

  • but you don’t know where to start when it comes to media outreach

  • you also have a limited budget to test the PR waters

  • you only want help if it’s actionable (this kit is all action, no-fluff!)

 

Mini Course PR success Story!

Ruchita, founder of Green Beauty Co, knew press features were an important way to get the word out about her brand.

BUT she didn’t have the budget to hire a retainer PR firm.

To secure the media features she wanted, Ruchita would have have to do media outreach on her own.

We suggested she start with this mini course!

And after following our straightforward steps she quickly landed two placements!

 
 
 

What you’ll do with the mini course

  • Find publications that are a good fit for your work

  • Understand what makes your work *newsworthy*

  • Craft a pitch for a specific editor

  • Select the right images to include in your pitch

  • Put your pitch together and send it

Each day includes a specific homework, so you'll know that you're on track!

This is a clear method you can follow EVERY time you’re ready to pitch something new!

 
 
 

The Photo Guide will help you

  • Assess your existing photography to ensure you’re sending the best images when pitching.

  • Prioritize the types of photos to take so you’re not wasting your time or money during a shoot.

  • Plan a photoshoot, including how to research precedent images and tips on hiring a photographer.

  • Understand the 7 types of photos used in the media with examples of each and links to the articles where they appeared. 90+ examples.

  • Create an editor-ready file management system.

    Note: the guide does not cover the technicalities of how to use a camera. That’s what professional photographers are for. They include tips on working with professional photographers, and how to know what kinds of photos you need, so you get the best final result.

 
 
 

What people are saying about our Mini Course & Photography Guide

 

Hi, I’m Nora

I’ve worked in PR for 16 years and have been running my public relations shop Wolf PR since 2011.

I launched Wolf Craft to help creative business owners (like you!) learn the *craft* of PR. So many smart creative folks want media attention, but don’t yet have the budget for retainer PR services.

This mini course includes the same techniques that I use everyday when pitching my full-time client’s businesses. It’s the intro to PR that I wish someone had built for me!