Photography for Media Outreach for Small Products
The first step to getting press is media-quality photography.
This downloadable PDF shows you *exactly* what images work for press outreach so you can assess what you have and plan your next shoot effectively.
This guide is for: Product-based businesses that make small “shippable” items, like home goods, self-care products, consumables, ceramics, jewelry, small electronics, tech products, cards, and books.
The first step to getting press is media-quality photography.
This downloadable PDF shows you *exactly* what images work for press outreach so you can assess what you have and plan your next shoot effectively.
This guide is for: Product-based businesses that make small “shippable” items, like home goods, self-care products, consumables, ceramics, jewelry, small electronics, tech products, cards, and books.
The first step to getting press is media-quality photography.
This downloadable PDF shows you *exactly* what images work for press outreach so you can assess what you have and plan your next shoot effectively.
This guide is for: Product-based businesses that make small “shippable” items, like home goods, self-care products, consumables, ceramics, jewelry, small electronics, tech products, cards, and books.
The Photography Guide will help you:
Understand the 7 main types of photography used in the media with examples of each and links to the articles where they appeared. 90+ image examples.
Assess your existing photography to ensure you’re sending the best images when pitching.
Prioritize the types of photos to take so you’re not wasting your time or money during a shoot.
Plan a photoshoot, including how to research precedent images and tips on hiring a photographer.
Create an editor-ready file management system.
Note: this guide doesn’t cover the technicalities of using a camera. What it does cover are tips on how to work with professional photographers, and how to know what kinds of photos you need, so you get the best final result.
Hey all, Nora here!
What is the number one thing I talk about with my clients? The thing we’re always striving to improve? It’s photography. There isn’t a design editor in the world that will publish your work without the right kinds of photos, no matter how cool, interesting or important the work is.
Photography is truly the number one, most important part of media outreach. If you don’t have photos, AND if they are not up to industry standards, it won’t matter how amazing your product is, the media just won’t give you coverage.
For small businesses and independent makers, it can be really difficult to determine what exactly makes a media-ready photo. So I compiled 10+ years of experience pitching to design industry publications into an easy-to-use guide on photography standards. We packed with over 90 real examples from publications like Fast Company, Wallpaper*, Design Milk, Real Simple, My Domaine, Vogue, and more. Some of these are from actual press features I helped place for my clients.
The tips in this guide, like all our work, are useful and actionable, and always abide by our no-fluff policy.