FAQs about Wolf Craft's Individual Consulting
1. What are some of the topics covered in individual consulting?
Our main goal is to help our clients build a skill set to create their own media contacts list, create media ready content, have a firm understanding of industry standards for assets and familiarity with the range and kinds of media opportunities available.
We build content development into the overall consulting process because it is another way you can add value for your editorial contacts, and exploit the assets you've already created. We work to develop your work so it's accessible to the media on your website, as well as on your Instagram, on your LinkedIn, in your newsletter, etc. We work holistically across the whole ecosystem to help get media attention.
Our one on one services are always tailored to each client so there is no set order or list of topics but some of the big themes include:
media outreach strategy (public relations)
newsletter strategy
social media strategy
determining media placement opportunities
competitor auditing
general timeline and to-do list
other types of engagement (trade shows, pop ups, collaborations, influencer programming, etc.)
2. Can you talk a bit more about how individual research fits into the
process?
Research is at the core of our process. We teach our clients how to do their own research and analyze the results so they can do it on their own without our help. These are the same techniques we use in our PR firm.
One on one clients receive homework at the end of each session. We often provide links to custom made google sheets or docs for our clients to use while completing their tasks.
The homework does two things: it provides a framework towards an end goal, and most importantly it lets our clients connect the dots themselves. Ideally you work with us for a little bit, and take those tools and use them forever. An educated client is an empowered client.
3. How is your PR-focused consulting different from business
development coaching?
The way we think about PR is that it is a microphone, it can make what you're doing louder, but it cannot make it a hit song! The song — aka your work — has to already be a hit so the media will want to play your it. This means that your work has to be at a certain level of excellence and you have to be presenting it to the right audience.
But how do I know if I have a *hit song?* We give our 1 on 1 pr consulting clients the tools to make those connections themselves. We'll show you how to determine if what you're putting out is something that will resonate with the media outlets you're excited about.
So there is likely some overlap with business development coaching, but specific areas of where that may be depend on the other coach and you. We’re going to give you our take as a PR specialists appealing to the media. You may want opinions from other people about what works from their particular area of expertise and find a balance that fits for you.
4. How often are individual sessions?
Every other week is generally the best fit for our clients as there are individual homework assignments to move the process along, however we’ve done more and less sessions as well. All phone calls will end with a list of to-dos to review on the next call. As needed we will provide you with tools like spreadsheets and forms to fill out to help streamline the process.
5. How many sessions total do you think it would take?
The timeline is always up to our clients. On our first one or two calls we can plan out a timeline that makes the most sense for you, but you can also always hit pause or cancel. We have a five day notice policy for cancelations and two day to reschedule a phone call. We hope that this format makes individual consulting flexible enough to work with most schedules and financial needs.
6. Are one on one meetings in person or over the phone?
Meetings are over the phone, zoon, skype or your preferred call technology. We typically do calls without video because we are vigorously taking notes throughout our sessions.
Do you have a question that wasn’t answered here? Please do get in touch!