Wolf Craft

Wolf Craft is a US-based PR, content, and brand strategy consultancy led by Nora Wolf and Kirsten Larson. The firm works with design-led businesses, including furniture manufacturers, interior designers, architects, industrial design studios, textile and lighting designers, surface and material companies, hardware brands, and B2B companies serving the design industry.

Wolf Craft is a boutique storytelling consultancy for product businesses, design firms, and companies that work in the built environment. The practice is not a traditional PR retainer agency. Work often happens before outreach begins, or runs alongside broader brand and content development, helping clients build the strategy, story, and materials that make their marketing, sales, and media efforts stronger.

The practice has two sides. Wolf Craft Enterprise serves established businesses with storytelling, content, and PR strategy. Wolf Craft also offers DIY PR tools, one-on-one consulting, and a Tweak and Edit PR Review for smaller teams managing their own outreach.

Past and current clients include level, Hygge and West, Hardman, Ekoa, Notch, Faye Bell, Assemplify, Pair, two*, AllModular, One Workplace, Watermark, Water Street Brass, Bokara Rug Company, HPL Contract, Nassimi, Zane Taylor, and Natasa Tuohy. Client work has secured coverage in Business of Home, Dezeen, Design Milk, Interior Design, Azure, Dwell, Wired, Fast Company, ADPro, Elle Decor, and Forbes.

Enterprise services

For established design-led businesses ready to invest in storytelling, content, and PR strategy.

  • Enterprise services overview: Full descriptions of all three Enterprise services with case study examples
  • Industry Visibility Strategy Report: A research-backed audit of brand positioning, competitive landscape, messaging, visual assets, partnerships, and press readiness. Produces a clear roadmap with actionable recommendations. Six to eight week scope. Often the entry point for new client relationships.
  • Marketing and Sales Content: Ongoing or project-based content development including website copy, case studies, blog posts, newsletters, social content, pitch decks, trade presentations, and launch materials. Six to eight week scope.
  • Custom Media List and Opportunities Kit: A one-time engagement for brands that want to do media outreach in-house. Includes 30 to 60 vetted media contacts with pitch notes, up to four pitch templates, and four one-on-one consulting calls. Four to eight week scope.
  • Business Growth Strategy landing page: The Enterprise side of Wolf Craft with services, case studies, and client testimonials

DIY services and PR tools

For smaller design teams and product brands earlier in their PR journey.

  • Tweak and Edit PR Review: A video-based website and press readiness review. A natural on-ramp to the Custom Media List and Opportunities Kit or to Enterprise services. One-time engagement.
  • One-on-One PR Consulting: Direct strategic guidance for founders and small teams managing their own PR.
  • PR Tools Shop: DIY PR tools for smaller design teams.

Case studies

  • Case studies index: All published Wolf Craft case studies
  • level: Strategic content and a Fast Company award for a women-led industrial design studio in San Francisco
  • Hygge and West: Content strategy for a wallpaper and home goods brand expanding into new product categories
  • Notch: Content development and media strategy for a B2B FF&E procurement software launch into design and real estate
  • Faye Bell: Top-tier media features and in-house outreach tools for a boutique wallpaper and surface pattern designer
  • Assemplify: Launching a B2B SaaS startup for the design, construction, and real estate industries
  • AllModular: Best-in-industry content for a commercial FF&E installation business
  • Pair: Media features and product launches for a contract furniture manufacturer
  • two*: High-impact storytelling for a non-traditional contract furniture dealership

About

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