⬆ Check out how it works ⬆
Want to be sure your website & assets are media ready?
Have you ever wanted a PR professional to look at your website and tell you *exactly* what to fix? What about your photography?
Often all you need is a fresh set of PR-tuned eyes to tell you how to improve your assets and website so you know you’re putting your best foot forward when pitching the media.
Our Tweak & Edit PR Review is one-time service for creative businesses looking to improve their online presence.
We review your website, assets, and PR goals. You get concrete suggestions on how to effectively Tweak & Edit your content to support your media outreach and sales goals.
How a T&E has helped businesses like yours
Tweak & Edit PR Review
Who is it for?
Product-based brands and businesses, like ceramicists, jewelry brands, and home goods companies.
Independent artists and designers, like wallpaper, furniture, and lighting designers.
Interior design and architecture firms
Any creative business looking for actionable advice to improve your web presence
How it works?
You fill out a form with your PR and website goals and struggles, a specific project that you want us to review, and a link to one additional platform (Instagram, newsletter, LinkedIn, etc.).
We review your website, assets, and PR goals page by page. All while making a detailed outline of feedback including reference websites.
Our review is driven by goals and struggles you identified in your intake form.
What you get?
A 30-minute video with actionable advice on topics like: your PR goals, how to communicate what you do, website structure and navigation, visual assets, launching new products, etc.
A detailed written outline of feedback and tips including links to reference websites.
You and your team have lifetime access to the video and notes.
Client Homepage Results
Before
Branding, fonts, and logo lean crafty, taking away from the elevated quality of the products.
Banner is busy with images that are not of the product, making it harder for a new visitor to understand what they sell.
Product images are small and don’t stand out on the page.
After
New branding, logo, and fonts are elevated making the site feel more professional.
The edge-to-edge banner showcases the products with professional, well-styled images.
Product images are the star of the show (as they should be)!
Before
Overall the page feels more like a student portfolio than a professional design business.
The banner image is dark and cropped poorly, it is impossible to understand what the product is.
Differently sized and styled product images make the page feel messy and less professional.
After
Large, impactful banner images sets the tone for the page and shows off the lighting design.
The name of the designer has been incorporated into the top section so the products have more space on the page.
Product images are crisp and cropped to the same aspect ratio.
You’ll get feed back on your:
Photography
Creative industries are visual-first. Media-quality images are the most important element if you want to get press for your work.
We review your photography to give you actionable tips on capturing your work, products, projects, services, and process. Plus you’ll get advice on assessing your existing images so you’re sure they’re media quality.
You’ll also get best-in-industry reference images.
Structure & Wayfinding
When an editor or potential clients lands on your site you have mere seconds before they decide to stay or move on. How you structure your homepage and navigation is key to ensuring visitors stick around.
You’ll get clear tips on how to use navigation and wayfinding to describe what you do and guide a new visitor through your site. This includes advice to improve your navigation, footer links, project or product category sorting, and link copy.
Copy
We read all the copy on your homepage, about page, project or product pages, as well as things like blog posts, trade pages, and FAQs.
You’ll get specific advice on where and how to improve your copy with links to best-in-industry examples.
Where relevant, we’ll also advise you on how to position yourself as a thought leader in your field.
Social Media
Each Tweak & Edit includes a review of one additional platform, like Instagram, Pinterest, or LinkedIn.
You’ll get advice on topics like: how to improve your profile, how to use pinned highlights to tell your businesses story, how to better share news and new projects, and how to best utilize your social media platforms for your PR goals.
Your Press Goals
Often, clients and editors are looking for slightly different things from your website. If you want press, you’ll have to appeal to both.
We draw on 16+ years securing press placements in design publications to give you tips on how to appeal to editors. This includes examples of publications that are a good fit for your business, as well as pitching and story angle tips.
Peer Websites
At Wolf Craft everything we do is grounded in a research-based approach to PR and content strategy, the Tweak & Edit PR Review is no different.
We utilize peer best-in-show websites and social media platforms throughout the review to show you concrete examples of what’s working in your industry and why.
More happy Tweak & Edit Clients
FAQ
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You will be able to implement many of the suggestions we make immediately, like adjusting copy, re-ordering images, or streamlining navigation. The goal of the Tweak & Edit review is to give you super clear actionable suggestions that you can implement within the existing structure of your website without having to start from scratch.
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YES! Your review includes a 20-30 minute video that you can access online as well as download. It also includes a Google Doc with detailed notes and reference links. You have lifetime access to all of this material.
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The Tweak & Edit PR Review is for one business and one associated social media account. If you have more than one business (so many creatives do!) and you’d like us to review more than one website you can purchase two or more individual reviews.
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Typically we can turn around your Tweak & Edit in two weeks, and often in just one week. If we are extra busy, it can take up to three weeks. If we are in a particularly busy moment we’ll be sure to let you know right when you sign up.
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YES. Just send us an email after signing up to let us know when you’d like to get started. We’ll be sure to put it in our calendar so you get first priority once you’re ready.
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After purchasing your T&E we’ll send you a confirmation email with a link to a short intake form. You’ll use this form to tell us more about your biz, priorities for review, as well as your PR goals and struggles. We start the review after we’ve received your intake form. You must complete the form within one month of purchase or you will lose your T&E slot and we will not be able it issue a refund.
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The review does not include an additional call, but if you have follow up questions and want to chat through strategy a bit more after getting the video you can set up an hour-long 1-1 call for $250.