The Custom Media List & Opportunities Kit
Your Secret Weapon to Land Media Placements
⬆ See a sample custom media list ⬆
Want a personalized media list curated by a PR professional? With well-researched editor contacts tailored to your business? With past article examples, so you'll know you’re the right fit?
Do you want a PR pro to tell you the exact visual assets you’ll need to pitch your story? What if those notes came with examples so you can plan for the publications you want to pitch?
You have the list and assets, but you're not sure how to write a winning pitch. Wouldn't it be great if you had a plug-and-play template?
With our Custom Media List & Opportunities Kit you don’t just get a list, you get a PR strategy. This includes a tailored editor list and a solid outreach strategy for maximum media impact. Our kit is fully customized to your specific launches or initiatives, so you can be confident that you're reaching the right people with the right message at the right time. Say hello to focused and effective media outreach!
Tired of sending press pitches to the wrong people? Tired of paying for irrelevant contacts in purchased lists? Maybe you sell candles, but you got a bunch of tech editors on your list? Or maybe you’re an interior designer, but your list has general interest news editors on it? Wouldn’t it be amazing to get a list built specifically for you? Based exactly on your upcoming launches and projects?
No more wasting time and money on ineffective pitches to the wrong people!
Wolf Craft’s Custom Media List & Opportunities Kit
Who is it for?
Any creative business looking to do effective media outreach without paying for a retainer PR firm.
PR and marketing teams who don’t have time to build lists for new clients or projects, and also don’t want to add staff to their payroll to do this work.
Product-based businesses, like ceramicists, jewelry brands, and home goods companies.
Artists and designers, like wallpaper, furniture, lighting, and industrial designers.
Interior design and architecture firms.
How it works?
CALL 1: On your hour-long onboarding call, Nora reviews your work, assets, timeline, and media goals.
CALL 2: On your hour-long delivery call, Nora walks you through your final list, templates, and strategy. This call is recorded, so you and your team have access to the video for future reference.
ONGOING: You will also receive two additional hour-long 1-1 sessions. These can be used to answer additional questions and talk through more strategies as you begin reaching out to editors.
What you get?
25-30 industry-specific media opportunities with editor contact information, image examples from previous articles, and detailed pitch notes
Up to four pitch templates for specific opportunities. These can be defined during the final delivery review based on the opportunities that have the most potential and those that are coming up the soonest. Moving forward you'll be able to easily adapt these scripts for new opportunities.
Two additional hour-long 1-1 sessions. These can be used to answer additional questions and talk through more strategies as you begin reaching out to editors.
Case Study
How the Media List & Opportunities Kit Helped a Wallpaper Designer Land Major Features
After going through our Tweak & Edit PR Review process and updating to her website and assets, Wallpaper Designer Faye Bell was ready to let the media know about her work. What’s more, she had a new product launch coming up the next month!
Our Custom Media List & Opportunities Kit was the game-changer. Faye landed three press placements within the first month! Below are just the start of their results:
1. Amplified Exposure
"I've had a good run of response from the Custom Media List. I landed three big features, and I have 6 upcoming features."
Our Custom Media List & Opportunities Kit opened doors to an array of media outlets, leading to not just one, but three significant features. The impact didn't stop there—with six upcoming features, the designer's work is set to shine even brighter.
2. Engaging Introductions
"I sent all my intros out yesterday - a handful of kind replies and most were opened. I’ve got an in-person meeting with Modern Luxury next week!"
Crafting compelling introductions is key to PR success. With her customized pitch templates in hand, Faye’s outreach was met with positive responses. Most introductions were opened, showing the effectiveness of a personalized approach. In fact, it even led to an exciting in-person meeting with a publisher at Modern Luxury—an invaluable opportunity for direct engagement.
One of the templates you’ll often get as part of the Media Opportunities Kit, is an introduction email, where you’ll tell an editor about yourself and your business. Sometimes you don’t need a pitch to open a new editorial relationship, you just need a good intro!
3. Exclusive Recognition
"Atlanta Interiors has said they would 'really love to be the first to cover the upcoming launch of Discotheque.' This means they don't want other media sources to cover it; they want me to hold it for them."
Nothing beats being able to give an editor the exclusive on your work. Atlanta Interiors expressed their eagerness to lead the way in covering the designer's upcoming launch, "Discotheque." This not only validates the uniqueness of the designer's work but also highlights the impact of tailored media connections.
Custom Media List FAQ
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Typically we can turn around your Custom Media List & Opportunities Kit in four weeks. If we are extra busy, it can take up to six weeks. If we are in a particularly busy moment we’ll be sure to let you know right when you sign up.
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Yes! In addition to your hour long onboarding call and hour long final review call you’ll also get two additional hour-long 1-1 sessions with Nora Wolf, one of Wolf Craft’s founders.
The sessions can be used up to 4 months after your custom media list is delivered to answer additional questions and talk through more strategies as you begin reaching out to editors.
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You own the kit for a lifetime, however, editors do sometimes change publications. We offer list refreshes if you notice your list is falling out of date or needs to be updated.
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Sometimes this happens! As long as you let us know within four months of receiving the Kit, we will update those entries with another equally well researched contact.
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After purchasing your Kit, we’ll send you a confirmation email with a link to sign up for your onboarding call. On this call you’ll bring as much information and visuals as you can to help us understand your projects/products and accompanying photography. You’ll also share your PR goals and struggles.
After the onboarding call we’ll begin working on your custom media list and pitch templates– all based on the information and assets you shared.
In around 4 weeks we’ll set up a review call to go over all the materials in your Kit. The pitches will be delivered via email so you can easily copy and paste while maintaining the formatting. You’ll also be given a link to use within the next 4 months to set up your two follow up 1-1 calls.
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Don’t worry, if we don’t think you’ll see success from our Kit, we won’t sell you one. It’s as simple as that. We won't take your money if we don’t think we can offer value.
We often find that folks really benefit from doing a Tweak and Edit PR Review (linked under services in our top navigation) before buying a Kit. This way they are assured all their assets and web presence is ready to make an excellent first impression with the media!
Psst! A T+E is about 1/8th the price of a Kit (and a Kit is equivalent to one month’s PR retainer service)!
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Absolutely! Shoot us an email at hello@wolf-craft.com and we’ll share discounted pricing.
We also offer a bigger discount if you buy our custom media lists in bulk, which could be great if you’re onboarding several new clients, or know you’ll want several over the course of a year.
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Sure! We won't blow your cover :) We want you to look good and get that raise!
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We get it, this can be a big investment for some businesses. If you have a question or want to see what a past kit looked like, schedule a 20-minute discovery call by pasting the link below into your browser.
https://calendly.com/norawolf/20-min-intro-call