Our Services

We leverage in-depth industry research to build personalized content and PR strategies for business growth.

Strategic Industry Audit

So you understand how to stand out in your field. 

Through in-depth peer research, we create an actionable content strategy for your company. It includes clear best-in-industry examples of every type of content you’d like to make or update. This means you’ll know exactly *what* to create and *how* for the biggest impact.

What you get:

  • A comprehensive survey covering all relevant storytelling methods, including language, photography, and graphic assets, across platforms, like company blogs, traditional press, social media, newsletters, etc.

  • Best-in-show examples of public-facing content that supports your business, storytelling, and press goals.

  • Actionable content recommendations.

Content Calendaring & Ecosystem

Take the guesswork out of content creation.

We deep dive into your upcoming projects, launches, and initiatives to build a clear roadmap for one year of content. You’ll know exactly *what* to make, *when*, and *how* so you can streamline your content creation to get the most mileage out of everything you create.

What you get:

  • Map out ongoing content on a monthly schedule. The calendar will include the exact topics and correlating assets for project pages, blog posts, case studies, newsletters, and social media posts.

  • Maps out how individual pieces of content relate to one another in a systematic way so you’re getting the most mileage out of everything you make

  • We create a standard operating procedure for how things actually get produced and by who.

    This deliverable organize your content creation process, aligns team members, and identifies and solves big roadblocks.

  • A soup-to-nuts execution of content in final draft form and to upload through your various CMSs. This is an important final step to see the full breadth of work and is designed to be used as a template for future content.

Custom Media List and Outreach Kit

So you know who to pitch, when, and how.

We work together to understand your PR goals to build you a fully custom media list that fits your specific needs for launches, projects, and company initiatives.

What you get:

  • 25-30 industry-specific media opportunities with editor contact information, image examples from previous articles, and detailed pitch notes.

    The list will include suggestions for press materials, evergreen stories to develop, order of operations for embargos and/or exclusives, and other activities for the biggest media impact.

  • Up to four pitch templates for specific opportunities that have the most potential and/or are coming up the soonest.

    Moving forward, you'll be able to easily adapt these scripts for new opportunities.

  • One hour-long call for goal setting

    One hour-long call to review the final list

    Two hour-long calls to answer questions and talk through strategy as you reach out to editors

 Let’s work together

We’ll put together a custom strategy proposal that fits your company’s needs.
You can always reach us at hello@wolf-craft.com