The media has changed.

Getting press for your products isn’t what it used to be.

Do you run an e-commerce shop?

If so, you’d probably like to vastly increase your chances of getting your products into top media outlets. An affiliate link program can do just that.

Learn how to pitch using affiliate links in our newest PR training.

 
 

See those disclaimers?
Look closely at digital publications. You’ll notice that almost every type of product round-up includes affiliate links.

 

TESTIMONIALS

Thanks again to you and Nora for putting together this training! It helped me to understand how affiliate links work, and how instrumental it is for my brand to be on an affiliate platform to gain digital press.

Before working with Wolf Craft, I didn't know about the affiliate link system at all! Great value for very useful information to help my brand grow. 

— Jacqueline Rousseau, home goods brand founder

Small price to pay to understand the bigger picture when it comes to affiliate links! It was useful for our whole PR team.

I recommend the training to product businesses and PR professionals looking to get more information about affiliate links. It gave us a better understanding of what exactly is going on behind the scenes in digital articles.

— Marisa Jones Issa, Hello PR Group

Before the training, I had a basic understanding of affiliate links, but the detailed insights Nora provided were incredibly valuable.

I now feel well-versed in discussing affiliate links with my clients and can confidently explain how they provide an extra advantage.

— Marlene Capron, communications consultant

Hi I’m Nora — I’ve worked in PR my entire professional life and have been running my boutique public relations shop, Wolf PR, since 2011.

I’ve secured thousands of features for my client’s products in all the top consumer publications—Real Simple, Martha Stewart, BuzzFeed, Cosmopolitan, Wirecutter, domino, Refinary29, Apartment Therapy, and more.

Before the pandemic none of my retainer clients had affiliate links set up. Now they all do. The media has changed and I’ve evolved to stay on top of it.

What does this mean for you?

Now you can benefit from my growing knowledge set to get coveted media placements for your products.

Previously our Affiliate Link PR Training was only available to our full How to Pitch for Holiday Gift Guides cohort. But, after many requests, we’re making it available as a stand-alone training!

 
 

Psst- all the press examples you’re seeing include at least one product that my team and I placed for a client. All using affiliate links! That’s to say, we know our stuff!

 

WITH OUR AFFILIATE LINK PR TRAINING

You’ll understand how to secure top press features for your products by leveraging affiliate links

The training covers:

  • how affiliate links give you a HUGE advantage when pitching digital press opportunities, and how to spot those opportunities

  • best practices for using affiliate links in your pitches, including a real-world example from Wolf PR

  • the types of editors who write articles that include products with affiliate links

  • a review of the most popular affiliate link networks

  • examples of the kind of deals our retainer PR clients have made with affiliate link networks

  • the differences between your own affiliate link set up vs selling through amazon

  • typical expiration dates for publisher commission

  • how publishers communicate their needs and policies around affiliate links

You’d probably like to increase organic traffic, sales, and opportunities for your shop, right? Digital press is a great tool to do just that. And affiliate links will supercharge your media outreach.

 
 
 

PR PRO TIP: Best-of-lists are a great PR opportunity for product businesses. They include “the best type of product”, like the best coasters, as well as “the best type of gift”, like best gifts for skiers.

 

Does this sound like you???

 

“After shoveling our marketing budget into the Meta coffers, we have nothing to show for it and no real understanding of how to make it work for us. 😭" — Frustrated founder

 

Maybe you've poured a ton of time into Instagram with little to show for it. Or worse, time and money on ads.

We've been there. It can be soooo frustrating. BUT, there are other ways to grow your business!

Meet, PR.

Digital media placements increase organic traffic and grow awareness for your brand. Plus, studies show that consumers still trust product recommendations from media outlets more than those from ads.

So, what can you do to drastically increase your chances for inclusion in top publications? Set up an affiliate link program!

Think of it like this…

An editor has to whittle down 500 options down to 30 for a product round-up they’re working on. If you’re one of the 200 that has affiliate links set up, your chance for inclusion will be MUCH higher.