Get press for your business.

Understand what it takes to land top press features

What you’ll do in this mini course:

• Find publications that are a good fit for your work

• Understand what makes your work *newsworthy*

• Craft a pitch for a specific editor

• Select the right images to include in your pitch

• Put your pitch together and send it

Each day includes specific homework, so you'll know that you're on track!

This is a clear method you can follow EVERY time you’re ready to pitch something new!

Does this sound like you??

Maybe you've poured a ton of time into Instagram with little to show for it. Or worse, time and money on ads.

It is so frustrating to have an opaque algorithm in charge of your business. BUT, there are other, more reliable ways to grow your business.

Meet, PR.

Let’s count the ways media features can help your business grow:

1) Free organic traffic
When an article about your business comes out, you’ll get a spike in traffic. Interested readers will click over to check you out.  

2) Brand awareness
When someone goes to your site, they get to know you! They literally recognize your brand.

3) Brand credibility 
Press placements legitimize your biz. Smart businesses use press placements in their presentations when they’re going after funding, collaborations, trade partnerships, exhibitions and more.

4) Opportunities for collabs & partnerships
Once you’ve built awareness and credibility, people will want to work with you. PR can open doors to trade and wholesale partnerships, collabs, and more.

5) Email list growth 
If your story is compelling, visitors will poke around your site. If they like what they see, they’ll sign up for your list. This email list is an invaluable marketing tool. It allows you to connect with and sell to your audience again and again.

6) SEO ranking
When you type “handmade ceramics brands” or “interior designers in New York” or “insert what your company sells” into Google, you get a long list. Backlinks help you show up higher up on that list. 

Online publications get a lot of traffic. So, any press placement gives you a high quality backlink, which improves your site’s SEO ranking. What’s more, these links have staying power. 

7) More press opportunities
Getting featured means you’ve built your first editor relationship. If you respond to emails quickly and have great images, you’ve made their job easier. They’ll likely want to work with you again.  

8) Sales
We put sales last for a reason. Yes, press often does lead to more sales. But as you can see, PR is so much more than that!

If you doubled your email list because of one feature, think of all the people you could send ongoing marketing to. Or all the amazing press you can use in an investor deck.